{"id":209688,"date":"2026-02-08T11:29:12","date_gmt":"2026-02-08T10:29:12","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/02\/08\/february-lilac-the-meme-x-balzac-paris-scarf-brings-style-to-solidarity\/"},"modified":"2026-02-08T11:30:13","modified_gmt":"2026-02-08T10:30:13","slug":"february-lilac-the-meme-x-balzac-paris-scarf-brings-style-to-solidarity","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/02\/08\/february-lilac-the-meme-x-balzac-paris-scarf-brings-style-to-solidarity\/","title":{"rendered":"February Lilac: the M\u00caME x Balzac Paris scarf brings style to solidarity"},"content":{"rendered":"\n

For February 2026<\/em>, Parisian fashion house Balzac Paris has teamed up with M\u00caME, the brand dedicated to skin weakened by oncology treatments. Together, they have created a limited-edition scarf that speaks of beauty, but above all of courage. <\/strong><\/p>\n\n

In a studio bathed in light, a brown square is knotted at the nape of the neck, like a gesture of gentleness. On the cotton, touches of lilac<\/strong> and burgundy<\/strong> create an almost comforting pattern. This scarf, designed by M\u00caME<\/strong> <\/a>and Balzac Paris<\/strong><\/a>This scarf, designed by M\u00caME and Balzac Paris, accompanies the new edition of F\u00e9vrier Lilas, a month dedicated to raising awareness of all cancers<\/strong>. <\/p>\n\n

February Lilas, beyond Pink October<\/h2>\n\n

For the past three years, F\u00e9vrier Lilas<\/strong> has been inviting French brands to talk about all cancers<\/strong>, all year round, and to donate part of their profits to the association of their choice. This approach is supported by Judith Levy<\/strong> and Juliette Couturier<\/strong>, co-founders of M\u00caME<\/strong>, who remind us that behind every ribbon there are women, men and stories. <\/p>\n\n

In three campaigns, over 80,000 euros<\/strong> have already been donated to associations and institutions that support research and innovation in the service of patients. For the 2026<\/em> edition, a number of companies are answering the call, fromAv\u00e8ne<\/strong> to Pomponne<\/strong>, from BLISS<\/strong> to Belle&Rebelle<\/strong>, drawing a committed and very feminine map of France. <\/p>\n\n

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A publication shared by Marly (@marlenegrnrtr)<\/a><\/p><\/div><\/blockquote>\n