{"id":216753,"date":"2026-03-29T08:24:00","date_gmt":"2026-03-29T06:24:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/"},"modified":"2026-03-29T08:24:00","modified_gmt":"2026-03-29T06:24:00","slug":"laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/","title":{"rendered":"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries"},"content":{"rendered":"

Paris-based Ladur\u00e9e<\/strong> has just inaugurated its first coffee shop of a new kind. Called Ladur\u00e9e Caf\u00e9, this new concept marks a strategic shift designed to appeal to a new generation of<\/a> customers. The macaroon institution is now anchored in a more relaxed, everyday world. <\/p>\n

A new positioning for the Parisian house<\/h2>\n

The first Ladur\u00e9e Caf\u00e9 has opened in Paris<\/a>, at 112 avenue Victor Hugo<\/strong> in the 16th arrondissement. The new brand stands out visually from its predecessors, with a renewed identity. However, the link with the parent company remains perceptible, thanks to the almond green<\/strong> on the fa\u00e7ade. <\/p>\n

The burgundy<\/a> color, however, marks the difference. A new typography accompanies this new color scheme. As a result, the project moves away from the traditional codes of the tea room and resolutely adopts those of the contemporary coffee shop. <\/p>\n

Conceived as a brand in its own right, this concept embodies a more everyday, less formal positioning. The company’s aim is to appeal to a clientele in search of spontaneity and proximity<\/a>. What’s more, this approach perfectly complements existing boutiques and tearooms. <\/p>\n

“Ladur\u00e9e Caf\u00e9 aims to embody a more everyday, less formal positioning.<\/p><\/blockquote>\n

A menu combining tradition and innovation<\/h3>\n

The menu retains some of its hallmarks, including traditional hot chocolate<\/strong> and a selection of macaroons. However, it is built around exclusive recipes designed for this new format. In this way, the house’s heritage meets modern, gourmet creations. <\/p>\n

For the launch, the brand is offering a range of Matcha Vibes lattes<\/strong> in four flavors: raspberry, pistachio, coconut and vanilla. These short-lived creations are offered alongside the permanent range. What’s more, they are designed to evolve every two months to arouse customer curiosity. <\/p>\n

    \n
  • Limited-edition Matcha Vibes lattes renewed every two months<\/li>\n
  • A selection of the house’s iconic macaroons<\/li>\n
  • Tendresse, a cookie created by pastry chef Julien Alvarez<\/li>\n
  • Classic and original viennoiseries in the shop window<\/li>\n
  • A traditional hot chocolate faithful to historic recipes<\/li>\n<\/ul>\n

    In the window, you’ll find classic viennoiseries as well as original creations. Among them is Tendresse<\/strong>, a cookie designed specifically by Julien Alvarez, the company’s head pastry chef. This innovation testifies to the desire to anchor the concept in its own identity. <\/p>\n

    A strategy of proximity and conquest<\/h2>\n

    The Ladur\u00e9e Caf\u00e9 concept is aimed in particular at younger generations with a taste for gourmet beverages<\/strong>. It responds to on-the-go consumption habits, increasingly sought-after in major metropolises. In this way, the company is adapting to new expectations and urban lifestyles. <\/p>\n

    By investing in small-scale outlets<\/strong>, the brand boosts its visibility. It positions itself as a local brand accessible on a daily basis. As a result, this approach complements already-established boutiques and tearooms. <\/p>\n

    The strategy aims to cover high-traffic urban areas. It enables us to reach customers in a hurry, in search of a quick but refined treat. What’s more, the compact format makes it easy to set up in busy, dynamic neighborhoods. <\/p>\n

    Strong international ambitions<\/h3>\n

    Owned by the LOV Group since 2021<\/strong>, Ladur\u00e9e currently has some 160 points of sale<\/strong> in over 25 countries, all concepts combined. This global presence is testimony to the company’s solid expertise in international development. As a result, the company benefits from proven know-how when rolling out its new concept. <\/p>\n

    The company aims to open around fifty Ladur\u00e9e Caf\u00e9 outlets<\/strong> in France and abroad within the next five years. This objective reflects a measured but determined commitment to expansion. On the other hand, it also underlines our confidence in the potential of this new format. <\/p>\n

    This offensive is based on a clear promise: to democratize access to the refined world of the Parisian house. The coffee shop thus becomes a vehicle for reinvented French elegance. As a result, everyone can enjoy a gourmet moment, regardless of time or dress code. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Paris-based Ladur\u00e9e has just inaugurated its first coffee shop of a new kind. Called Ladur\u00e9e Caf\u00e9, this new concept marks a strategic shift designed to…<\/p>\n","protected":false},"author":13,"featured_media":216733,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[6625],"quartier":[],"class_list":["post-216753","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-laduree"],"acf":[],"yoast_head":"\nLadur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries<\/title>\n<meta name=\"description\" content=\"Ladur\u00e9e opens its first coffee shop on avenue Victor Hugo with Matcha Vibes lattes and signature viennoiseries. 50 locations planned by 2031.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries\" \/>\n<meta property=\"og:description\" content=\"Ladur\u00e9e opens its first coffee shop on avenue Victor Hugo with Matcha Vibes lattes and signature viennoiseries. 50 locations planned by 2031.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/\" \/>\n<meta property=\"og:site_name\" content=\"Paris Select\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/parisselect\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-29T06:24:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/03\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"zaccharie touboul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zaccharie touboul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/\"},\"author\":{\"name\":\"zaccharie touboul\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/3675d9a80d6cbefbfde597e393c036aa\"},\"headline\":\"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries\",\"datePublished\":\"2026-03-29T06:24:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/\"},\"wordCount\":652,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg\",\"keywords\":[\"Ladur\u00e9e\"],\"articleSection\":[\"News du Luxe\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/\",\"name\":\"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg\",\"datePublished\":\"2026-03-29T06:24:00+00:00\",\"description\":\"Ladur\u00e9e opens its first coffee shop on avenue Victor Hugo with Matcha Vibes lattes and signature viennoiseries. 50 locations planned by 2031.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg\",\"contentUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/03\\\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg\",\"width\":1200,\"height\":675,\"caption\":\"Ladur\u00e9e Caf\u00e9 ouvre \u00e0 Paris avenue Victor Hugo avec latt\u00e9s Matcha Vibes et viennoiseries signature\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/03\\\/29\\\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Que faire \u00e0 Paris ?\",\"item\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/category\\\/que-faire-a-paris-en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/\",\"name\":\"Paris Select Book\",\"description\":\"Le guide chic des Tendances Parisiennes\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\",\"name\":\"Paris Select\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-IG-TKTK-LK.png\",\"contentUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-IG-TKTK-LK.png\",\"width\":684,\"height\":665,\"caption\":\"Paris Select\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/parisselect\",\"https:\\\/\\\/www.instagram.com\\\/parisselect\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@parisselect\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/3675d9a80d6cbefbfde597e393c036aa\",\"name\":\"zaccharie touboul\",\"sameAs\":[\"https:\\\/\\\/www.parisselectbook.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries","description":"Ladur\u00e9e opens its first coffee shop on avenue Victor Hugo with Matcha Vibes lattes and signature viennoiseries. 50 locations planned by 2031.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/","og_locale":"en_US","og_type":"article","og_title":"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries","og_description":"Ladur\u00e9e opens its first coffee shop on avenue Victor Hugo with Matcha Vibes lattes and signature viennoiseries. 50 locations planned by 2031.","og_url":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/","og_site_name":"Paris Select","article_publisher":"https:\/\/www.facebook.com\/parisselect","article_published_time":"2026-03-29T06:24:00+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/03\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg","type":"image\/jpeg"}],"author":"zaccharie touboul","twitter_card":"summary_large_image","twitter_misc":{"Written by":"zaccharie touboul","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/#article","isPartOf":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/"},"author":{"name":"zaccharie touboul","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/person\/3675d9a80d6cbefbfde597e393c036aa"},"headline":"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries","datePublished":"2026-03-29T06:24:00+00:00","mainEntityOfPage":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/"},"wordCount":652,"commentCount":0,"publisher":{"@id":"https:\/\/www.parisselectbook.com\/en\/#organization"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/03\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg","keywords":["Ladur\u00e9e"],"articleSection":["News du Luxe"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/","url":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/","name":"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries","isPartOf":{"@id":"https:\/\/www.parisselectbook.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/#primaryimage"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/03\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg","datePublished":"2026-03-29T06:24:00+00:00","description":"Ladur\u00e9e opens its first coffee shop on avenue Victor Hugo with Matcha Vibes lattes and signature viennoiseries. 50 locations planned by 2031.","breadcrumb":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/#primaryimage","url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/03\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg","contentUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/03\/Laduree-Cafe-ouvre-a-Paris-avenue-Victor-Hugo-avec-lattes-Matcha-Vibes-et-viennoiseries-signature.jpg","width":1200,"height":675,"caption":"Ladur\u00e9e Caf\u00e9 ouvre \u00e0 Paris avenue Victor Hugo avec latt\u00e9s Matcha Vibes et viennoiseries signature"},{"@type":"BreadcrumbList","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/03\/29\/laduree-cafe-opens-in-paris-on-avenue-victor-hugo-with-matcha-vibes-lattes-and-signature-pastries\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Que faire \u00e0 Paris ?","item":"https:\/\/www.parisselectbook.com\/en\/category\/que-faire-a-paris-en\/"},{"@type":"ListItem","position":2,"name":"Ladur\u00e9e Caf\u00e9 opens in Paris on avenue Victor Hugo with Matcha Vibes lattes and signature pastries"}]},{"@type":"WebSite","@id":"https:\/\/www.parisselectbook.com\/en\/#website","url":"https:\/\/www.parisselectbook.com\/en\/","name":"Paris Select Book","description":"Le guide chic des Tendances Parisiennes","publisher":{"@id":"https:\/\/www.parisselectbook.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.parisselectbook.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.parisselectbook.com\/en\/#organization","name":"Paris Select","url":"https:\/\/www.parisselectbook.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/06\/logo-IG-TKTK-LK.png","contentUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/06\/logo-IG-TKTK-LK.png","width":684,"height":665,"caption":"Paris Select"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/parisselect","https:\/\/www.instagram.com\/parisselect\/","https:\/\/www.tiktok.com\/@parisselect"]},{"@type":"Person","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/person\/3675d9a80d6cbefbfde597e393c036aa","name":"zaccharie touboul","sameAs":["https:\/\/www.parisselectbook.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts\/216753","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/comments?post=216753"}],"version-history":[{"count":0,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts\/216753\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/media\/216733"}],"wp:attachment":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/media?parent=216753"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/categories?post=216753"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/tags?post=216753"},{"taxonomy":"quartier","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/quartier?post=216753"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}