{"id":217775,"date":"2026-04-08T07:42:00","date_gmt":"2026-04-08T05:42:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/04\/08\/louis-vuitton-unveils-the-in-my-bag-campaign-and-its-speedy-p9-bag-with-six-star-ambassadors\/"},"modified":"2026-04-08T07:42:00","modified_gmt":"2026-04-08T05:42:00","slug":"louis-vuitton-unveils-the-in-my-bag-campaign-and-its-speedy-p9-bag-with-six-star-ambassadors","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/04\/08\/louis-vuitton-unveils-the-in-my-bag-campaign-and-its-speedy-p9-bag-with-six-star-ambassadors\/","title":{"rendered":"Louis Vuitton unveils the In My Bag campaign and its Speedy P9 bag with six star ambassadors"},"content":{"rendered":"

In the spring of 2026<\/a>, Louis Vuitton<\/strong> is hitting hard with an original campaign called “In My Bag”. The campaign spotlights the Speedy P9 bag, worn by exceptional personalities. Each shot reveals the very personal contents of these accessories, offering a unique insight into the daily lives of these iconic figures. <\/p>\n

The Speedy P9: a heritage revisited by Pharrell Williams<\/h2>\n

The Speedy P9 bag embodies the savoir-faire and travel tradition so dear to the House. This model boldly revisits<\/a> the emblematic Speedy, launched in the 1930s. It is now a symbol of Louis Vuitton<\/strong> ‘s heritage and forward-looking style. <\/p>\n

Men’s Creative Director Pharrell Williams unveiled his vision of this emblem for the Men’s Spring-Summer 2024 collection. The show marked his debut at the Parisian fashion house. The name “P9” refers to the Pont Neuf in Paris<\/a>: P for Pont, 9 for Neuf, but also for Nouveau. <\/p>\n

Exceptional leather with a unique feel<\/h3>\n

The calf leather<\/a> used for this bag has been carefully selected for its quality. It has been double-tanned<\/strong> and softened. This treatment gives it an ultra-soft feel and a very pleasant waxed texture. <\/p>\n

“Each bag is imbued with the unique imprint of its wearer.<\/p><\/blockquote>\n

This medium-sized model stands out for its functional elegance. It meets the needs of the modern traveler while asserting an assertive style. <\/p>\n

Ambassadors and friends of the House at the heart of the campaign<\/h2>\n

Photographed by Thomas Lagrange, this campaign is transformed into intimate portraits. Each image reveals a multitude of objects inside the Speedy P9. These contents sketch the outlines of the singular lives of the chosen personalities. <\/p>\n

Jeremy Allen White, Golden Globe Award-winning actor and Ambassador of the House, slips several everyday items into his green Speedy P9. It contains the day’s newspaper, a spiral notebook, a cap and a comb. A watch, dice, spare socks and charger complete the package. <\/p>\n

    \n
  • Speedy P9 available in several colors: green, red, blue, yellow, pink and turquoise<\/li>\n
  • Double-tanned calf leather for an ultra-soft feel<\/li>\n
  • Charm Monogram customizable by model<\/li>\n
  • Campaign photographed by Thomas Lagrange<\/li>\n
  • Six ambassadors and friends of Louis Vuitton<\/strong> on stage<\/li>\n<\/ul>\n

    Jude Bellingham, English soccer prodigy and Friend of the House, keeps travel accessories in his red bag. A pair of aviator sunglasses, a plane ticket and his passport find their place there. An official jersey and a bottle of Ombre Nomade de la Maison accompany a personalized set of keys. <\/p>\n

    A wide variety of personal worlds<\/h3>\n

    Grammy Award-winning artist and Friend of the House Future fills his blue Speedy P9 with surprising objects. A tennis racket sits alongside a gold chain set with diamonds. A necklace adorned with a Monogram charm, sweets and a spare pair of sneakers are added. <\/p>\n

    Basketball legend, Olympic gold medallist and multiple NBA champion LeBron James reveals the inside of his bright yellow bag. It features golf balls and tees, as well as skincare products such as shaving cream. His emblematic cap completes this very personal content. <\/p>\n

    Jackson Wang and Victor Wembanyama: content that tells a story<\/h2>\n

    The rapper and Ambassador of the House of Jackson Wang fills his pink Speedy P9 with very eclectic objects. A pair of plush dice and a pair of professional headphones. A Polaroid of his family, a fencing glove and musical scores reveal his multiple passions. <\/p>\n

    Her bag also contains a Rubik’s Cube and a mini-sneaker. These objects testify to a rich and creative life. The diversity of contents perfectly illustrates the extraordinary lifestyle of this international artist. <\/p>\n

    Basketball prodigy and Louis Vuitton<\/strong> ambassador Victor Wembanyama carries his turquoise Speedy P9 with an alien-shaped Monogram charm. A mini basketball and a deck of cards are also included. A lucky spur and a wired headset complete this intimate portrait. <\/p>\n

    A campaign that celebrates individuality<\/h3>\n

    This first campaign dedicated to the Speedy P9 highlights the unique bond between each owner and his or her bag. The objects revealed reflect extraordinary lifestyles. In this way, the House of Louis Vuitton<\/strong> affirms its desire to celebrate individuality. <\/p>\n

    The “In My Bag” campaign transforms a simple accessory into a witness to life. Each Speedy P9 becomes a reflection of the person who wears it every day. <\/p>\n","protected":false},"excerpt":{"rendered":"

    In the spring of 2026, Louis Vuitton is hitting hard with an original campaign called “In My Bag”. 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