{"id":218812,"date":"2026-04-17T07:32:00","date_gmt":"2026-04-17T05:32:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/04\/17\/joe-freshgoods-and-new-balance-unveil-the-1890-a-sneaker-duo-inspired-by-1990s-rap-videos\/"},"modified":"2026-04-17T07:32:00","modified_gmt":"2026-04-17T05:32:00","slug":"joe-freshgoods-and-new-balance-unveil-the-1890-a-sneaker-duo-inspired-by-1990s-rap-videos","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/04\/17\/joe-freshgoods-and-new-balance-unveil-the-1890-a-sneaker-duo-inspired-by-1990s-rap-videos\/","title":{"rendered":"Joe Freshgoods and New Balance unveil the 1890, a sneaker duo inspired by 1990s rap videos"},"content":{"rendered":"<p>Joe Freshgoods marks a new chapter with New Balance in April 2026. This <strong>12\u1d49 collaborative project<\/strong> highlights the <a href=\"https:\/\/www.parisselectbook.com\/?p=216856\">emerging 1890 silhouette<\/a>. Sneaker fans have been eagerly awaiting this two-pair pack.  <\/p>\n<h2>A vibrant tribute to the music videos of the 1990s<\/h2>\n<p>The Chicago-based designer draws his inspiration from the flamboyant visuals of <a href=\"https:\/\/www.parisselectbook.com\/?p=218208\">1990s rap and R&amp;B<\/a>. Icons such as Busta Rhymes, Janet Jackson and Missy Elliott guided the artistic direction. Their bold style is reflected in every detail of this collaboration.  <\/p>\n<p>Both colors bear evocative names: &#8220;Finger Waves&#8221; and &#8220;Naughty Things&#8221;. These references point directly to the aesthetic codes of that seminal era. Indeed, the hip-hop culture of the nineties continues to influence <a href=\"https:\/\/www.parisselectbook.com\/?p=218758\">fashion today<\/a>.  <\/p>\n<p>Joe Freshgoods has been building a strong visual narrative with the Boston brand for years. This new project enriches their shared history in a coherent way. As a result, fans will find a familiar but renewed <a href=\"https:\/\/www.parisselectbook.com\/?p=217623\">creative identity<\/a>.  <\/p>\n<h3>The &#8220;Finger Waves&#8221; color in detail<\/h3>\n<p>This first version adopts a cool palette dominated by violet tones. The breathable mesh upper elegantly accommodates these layered shades. Shiny black reinforcements create a striking contrast on the silhouette.  <\/p>\n<blockquote><p>&#8220;This two-pair pack draws its inspiration from the bold aesthetics of 1990s rap and R&amp;B music videos.&#8221;<\/p><\/blockquote>\n<p>These shiny elements continue on the midsole and heel. In this way, the shoe gains in visual depth. The design remains true to New Balance&#8217;s retro running DNA, while asserting a modern identity.  <\/p>\n<p>The &#8220;Finger Waves&#8221; version is for fans of cool, sophisticated shades. It perfectly embodies the mood of the music videos of this decade. What&#8217;s more, the materials chosen give a luxurious feel when worn.  <\/p>\n<h2>Naughty Things&#8221; color: incandescent radiance<\/h2>\n<p>In contrast, this second version opts for a warm, vibrant spectrum. Shades of orange, red and yellow mingle on the upper. Black accents frame these vivid colors with precision.  <\/p>\n<ul>\n<li>Breathable mesh upper in warm tones<\/li>\n<li>High-gloss black reinforcements on frame<\/li>\n<li>Bright contrasting laces<\/li>\n<li>Integrated ABZORB cushioning technology<\/li>\n<li>Exclusive co-branded packaging<\/li>\n<\/ul>\n<p>Contrasting laces add a bold touch to the ensemble. This pair embodies the energy of 1990s stage performances. As a result, it&#8217;s an eye-catcher and an assertive style statement.  <\/p>\n<p>Here, Joe Freshgoods offers a more incandescent vision of collaboration. This color perfectly complements the &#8220;Finger Waves&#8221; version. Together, the two pairs form a coherent, complementary pack.  <\/p>\n<h3>ABZORB technology for comfort<\/h3>\n<p>Both models feature the signature ABZORB cushioning technology. This innovation enables the New Balance 1890 to retain its functional running DNA. Comfort remains a priority despite the bold aesthetic.  <\/p>\n<p>The sculpted silhouette adopts modern lines without denying its origins. On the other hand, the shiny inserts add a contemporary touch. This combination will appeal to fans of stylish, technical sneakers.  <\/p>\n<p>The 1890 model gains in visibility thanks to this major collaboration. This emerging silhouette is now attracting the attention of collectors. It joins the flagship models in the brand&#8217;s catalog.  <\/p>\n<h2>Exclusive packaging to complete the project<\/h2>\n<p>Discreet co-branded details accompany each pair. The exclusive packaging reinforces the visual narrative constructed by the duo. These meticulous elements testify to the attention paid to every aspect of the project.  <\/p>\n<p>Joe Freshgoods and New Balance have been shaping a history together for several years. This <strong>12\u1d49 collaborative project<\/strong> proves the strength of their partnership. Also, fans can look forward to a highly anticipated release.  <\/p>\n<p>The exact launch date has yet to be confirmed. Fans will have to keep a close eye on official announcements. This collaboration promises to make its mark on sneaker news this Spring 2026.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joe Freshgoods marks a new chapter with New Balance in April 2026. This 12\u1d49 collaborative project highlights the emerging 1890 silhouette. Sneaker fans have been&#8230;<\/p>\n","protected":false},"author":13,"featured_media":218766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[3487],"quartier":[],"class_list":["post-218812","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-new-balance-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joe Freshgoods and New Balance unveil the 1890, a sneaker duo inspired by 1990s rap videos<\/title>\n<meta name=\"description\" content=\"Joe Freshgoods signs his 12\u1d49 project with New Balance on the 1890, a duo in the colors of nineties rap videos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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