{"id":219805,"date":"2026-04-23T07:31:34","date_gmt":"2026-04-23T05:31:34","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/04\/23\/cold-showers-and-jamsu-the-real-value-of-tiktoks-icy-beauty-rituals\/"},"modified":"2026-04-23T07:31:34","modified_gmt":"2026-04-23T05:31:34","slug":"cold-showers-and-jamsu-the-real-value-of-tiktoks-icy-beauty-rituals","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/04\/23\/cold-showers-and-jamsu-the-real-value-of-tiktoks-icy-beauty-rituals\/","title":{"rendered":"Cold showers and Jamsu: the real value of TikTok’s icy beauty rituals"},"content":{"rendered":"

In 2026, the skincare<\/a> trend takes an unexpected turn. Social networks are now inviting us to swap heat for cold to sublimate our skin. Ice water, a beauty product<\/strong> like no other, promises wonders for skincare enthusiasts. <\/p>\n

The cold as a new beauty ritual<\/h2>\n

Taking care of yourself isn’t always fun. TikTok urges us to forgo the hot shower in favor of cold water. The promise? Fight acne and get perfect skin<\/a>. <\/p>\n

Cleansing your face at ultra-low temperatures sounds radical, yet beautistas persist. The social network extols the merits of this practice with fervor. This icy ritual thus becomes a beauty product<\/a><\/strong> in its own right. <\/p>\n

Cryotherapy enthusiasts have long been aware of the benefits of cold. Now, thanks to social networking<\/a>, this age-old technique is back in the spotlight. <\/p>\n

The effects of cold on the skin<\/h3>\n

Cold has strong arguments to win over skeptics. It constricts blood vessels, reducing inflammation. As a result, redness and swelling are visibly reduced. <\/p>\n

“Frozen water is said to be the key to perfect skin.”<\/p><\/blockquote>\n

The vasoconstriction effect sends blood flow to deeper skin tissues. This improves the skin’s overall appearance. This is why cold is still used to deflate the face. <\/p>\n

In May 2022, Bella Hadid was filmed dipping her face in icy water. Make-up artist Isamaya Ffrench captured this now-viral moment. This simple gesture was then transformed into a trendy beauty product<\/strong>. <\/p>\n

The limits of this icy technique<\/h2>\n

For an instant boost, the method has proved its worth. However, when it comes to fighting acne over the long term, results are mixed. Cold weather isn’t always a friend to our skin. <\/p>\n

Those who double their dose of cream in winter are well aware of this. Over-aggressive freezing water can weaken the skin barrier. It can also cause additional redness. <\/p>\n

    \n
  • Cold reduces inflammation and swelling<\/li>\n
  • Ice-cold water can weaken the skin barrier<\/li>\n
  • The Jamsu technique sets make-up permanently<\/li>\n
  • A moderate temperature is still ideal for everyday use<\/li>\n
  • Bella Hadid popularizes these icy rituals<\/li>\n<\/ul>\n

    This method may be less effective at unclogging pores. The ideal beauty product<\/strong> would therefore be lukewarm water. So, for everyday use, it’s best to split the difference. <\/p>\n

    Striking the right balance<\/h3>\n

    Don’t opt for a hot or cold shower. A moderate temperature cleanses without aggressing. This compromise protects the fragile skin barrier. <\/p>\n

    In winter, our skin needs softness and protection. A moisturizing beauty product<\/strong> is the perfect accompaniment to this temperate ritual. In this way, unwanted redness is avoided. <\/p>\n

    The Jamsu technique from Korea<\/h2>\n

    TikTok isn’t backing away from its ice cube tray, however. On the platform, you can now immerse your make-up face in cold water. This Korean technique is called Jamsu, which means immersion. <\/p>\n

    The concept may seem crazy, but it’s winning over many enthusiasts. Once the complexion has been created and powdered, the face is immersed in a basin. Some even replace loose powder with talcum powder for maximum effect. <\/p>\n

    The result? Perfectly matte, long-lasting skin. This technique transforms cold water into a fixing beauty product<\/strong>. Even Huda Beauty tested this ritual after a recommendation from Bella Hadid. <\/p>\n

    The supertop apparently doesn’t go a day without submerging her face. As long as Bella persists, this trend is not about to disappear. So there’s still plenty of time for the icy beauty product<\/strong>. <\/p>\n","protected":false},"excerpt":{"rendered":"

    In 2026, the skincare trend takes an unexpected turn. Social networks are now inviting us to swap heat for cold to sublimate our skin. Ice…<\/p>\n","protected":false},"author":13,"featured_media":219689,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[6946],"quartier":[],"class_list":["post-219805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-beauty-product"],"acf":[],"yoast_head":"\nCold showers and Jamsu: the real value of TikTok's icy beauty rituals<\/title>\n<meta name=\"description\" content=\"Ice water becomes the viral beauty product of 2026. 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