{"id":220069,"date":"2026-04-24T10:42:49","date_gmt":"2026-04-24T08:42:49","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/04\/24\/sephora-and-saie-launch-planet-beautiful-2026-and-recycle-over-a-million-pounds-of-plastic-for-earth-day\/"},"modified":"2026-04-24T10:42:49","modified_gmt":"2026-04-24T08:42:49","slug":"sephora-and-saie-launch-planet-beautiful-2026-and-recycle-over-a-million-pounds-of-plastic-for-earth-day","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/04\/24\/sephora-and-saie-launch-planet-beautiful-2026-and-recycle-over-a-million-pounds-of-plastic-for-earth-day\/","title":{"rendered":"Sephora and Saie launch Planet Beautiful 2026 and recycle over a million pounds of plastic for Earth Day"},"content":{"rendered":"

In the run-up to Earth Day 2026, scheduled for April 22, a major initiative is shaking up the beauty<\/a> sector. Saie and Sephora have joined forces to launch Planet Beautiful 2026. This ambitious campaign unites twelve cult brands around a common goal: to recover over one million pounds of plastic waste. <\/p>\n

Planet Beautiful 2026: an unprecedented coalition for the planet<\/h2>\n

Thecosmetics industry<\/a> produces around 120 billion units of packaging<\/strong> every year. Yet only 9%<\/strong> of this packaging is recycled. The rest ends up in landfills or pollutes ecosystems around the world. Faced with this alarming situation, Sephora and Saie have decided to take action. <\/p>\n

The Planet Beautiful 2026 campaign finances large-scale plastic recovery operations. It also aims to prevent plastic from entering ecosystems<\/a>. Recovered materials will be transformed into durable goods. <\/p>\n

This year, the number of participating brands has tripled compared to the previous edition. As a result, theexpected impact<\/a> far exceeds that of last year. <\/p>\n

“The global beauty industry produces an estimated 120 billion units of packaging annually, yet only 9% is recycled, with the rest ending up in landfills or polluting ecosystems worldwide. Planet Beautiful brings together brands, retailers and consumers to fund large-scale plastic recovery efforts, prevent plastic from entering ecosystems and repurpose recovered materials into durable goods.”<\/p><\/blockquote>\n

Figures that speak for themselves<\/h3>\n

The initiative plans to recover the plastic equivalent of 23 million lipstick tubes<\/strong>. This also corresponds to 34 million mascaras<\/strong>. These volumes illustrate the scale of the challenge facing Sephora and its partners. <\/p>\n

At the same time, Planet Beautiful 2026, in collaboration with rePurpose Global, is supporting the creation of 2,000 jobs for women<\/strong> through waste management programs. The initiative also supports local infrastructure in Kenya. <\/p>\n

    \n
  • Over a million pounds of plastic waste recovered<\/li>\n
  • Equivalent to 23 million tubes of lipstick<\/li>\n
  • Equivalent to 34 million mascaras<\/li>\n
  • 2,000 jobs created for women<\/li>\n
  • Support for local infrastructure in Kenya<\/li>\n<\/ul>\n

    Twelve brands committed to Sephora<\/h2>\n

    This 2026 edition brings together brands renowned for their commitment. Among them are Alpyn, Amika, Biossance, Caliray and Caudalie. Crown Affair, Experiment, ILIA, N\u00e9cessaire, Saie, Skinfix and Violette_FR complete the list. <\/p>\n

    Each brand brings its own visibility and community to the cause. As a result, the message reaches a wider audience. Consumers can support the environment by buying their favorite products. <\/p>\n

    From April 22 to 24, $1 from every product sold<\/strong> will be donated to fund plastic recycling. This concrete action allows everyone to participate in the collective effort. <\/p>\n

    A replicable model for industry<\/h3>\n

    Planet Beautiful 2026 is not just a one-off operation. It lays the foundations for a model that other players could adopt. The partnership between Sephora and these brands shows that coordinated action can generate tangible results. <\/p>\n

    Consumers are increasingly sensitive to environmental issues. They expect brands to assume their responsibilities. This initiative responds to this growing demand. <\/p>\n

    How to take part in Planet Beautiful 2026<\/h2>\n

    To support this campaign, all you have to do is buy a product from one of the participating brands between April 22 and 24. Each purchase contributes directly to financing recovery operations. It’s a simple way to help the environment. <\/p>\n

    The products are available at the usual Sephora points of sale. So consumers don’t have to change their habits. They can combine beauty pleasure with an eco-responsible gesture. <\/p>\n

    This initiative is a reminder that every gesture counts. Even an everyday purchase can have a positive impact. Brands and retailers have a key role to play in this transition. <\/p>\n

    In the run-up to Earth Day 2026, Planet Beautiful offers a concrete opportunity to take action. Beauty lovers can now consume more consciously, thanks to the commitment of Sephora and its partners. <\/p>\n","protected":false},"excerpt":{"rendered":"

    In the run-up to Earth Day 2026, scheduled for April 22, a major initiative is shaking up the beauty sector. Saie and Sephora have joined…<\/p>\n","protected":false},"author":13,"featured_media":219938,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[3609],"quartier":[],"class_list":["post-220069","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-sephora-en"],"acf":[],"yoast_head":"\nSephora and Saie launch Planet Beautiful 2026 and recycle over a million pounds of plastic for Earth Day<\/title>\n<meta name=\"description\" content=\"Sephora and Saie launch Planet Beautiful 2026 to recover over a million pounds of plastic with twelve committed beauty brands.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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