{"id":222652,"date":"2026-05-07T16:27:33","date_gmt":"2026-05-07T14:27:33","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/05\/07\/mcmullet-the-mullet-inspired-burger-arrives-at-mcdonalds-in-new-zealand\/"},"modified":"2026-05-07T16:27:33","modified_gmt":"2026-05-07T14:27:33","slug":"mcmullet-the-mullet-inspired-burger-arrives-at-mcdonalds-in-new-zealand","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/05\/07\/mcmullet-the-mullet-inspired-burger-arrives-at-mcdonalds-in-new-zealand\/","title":{"rendered":"McMullet: the mullet-inspired burger arrives at McDonald’s in New Zealand"},"content":{"rendered":"

In New Zealand, McDonald’s has transformed a simple cheeseburger into a quirky tribute to the mullet haircut<\/a>. Born on TikTok, this creation has already won over Generation Z thanks to its unexpected hair detail. <\/p>\n

The McMullet: a cheeseburger with a long, cheesy neck<\/h2>\n

On paper, the McMullet is a classic cheeseburger<\/a>. It features bread, ground steak, pickles, ketchup and mustard. But the difference lies at the back of the sandwich. <\/p>\n

A second slice of cheese is tucked behind the bun. It sticks out like a long neck<\/a>. This detail is a direct reference to the slogan “business in the front, party in the back”<\/strong>, used to describe the mullet cut. <\/p>\n

Long mocked, this hairstyle<\/a> is making a strong comeback among the under-30s. Sportsmen, women and content creators are now embracing it with pride. The stage was thus set for a tribute burger to conquer Gen Z. <\/p>\n

“Business in the front, party in the back<\/p><\/blockquote>\n

From viral hack to official product<\/h3>\n

Before it hit the shelves, the McMullet lived on social networks. Fans had started ordering a cheeseburger with an extra slice of cheese. They would only place it in the back to photograph this “mule-like” sandwich. <\/p>\n

The idea circulated quickly. Video after video followed, and the meme gained momentum. Faced with this success, the brand finally adopted the name McMullet. The hack became a real product, offered in a limited edition. <\/p>\n

    \n
  • Classic cheeseburger bun<\/li>\n
  • Chopped steak<\/li>\n
  • Pickles, ketchup and mustard<\/li>\n
  • A slice of standard cheese<\/li>\n
  • A second slice protruding from the rear<\/li>\n<\/ul>\n

    A dedicated event in Auckland on April 18, 2026<\/h2>\n

    McDonald’s New Zealand took the concept a step further with an original marketing activation. On April 18, 2026<\/strong>, the Penrose restaurant in Auckland hosted a special event. Anyone arriving with a real mullet left with a free McMullet. <\/p>\n

    Barbers were on hand for the more adventurous. They offered to transform classic cuts into mullets on the spot. As a bonus, participants received personalized T-shirts and combs as souvenirs. <\/p>\n

    This operation enabled the brand to create a direct link with its target audience. Self-mockery and meme culture served as a bridge between fast food and Generation Z. The result: a viral campaign that went beyond New Zealand’s borders. <\/p>\n

    How to recreate the McMullet at home<\/h3>\n

    For those who don’t live in New Zealand, there’s still the DIY version. Simply order a cheeseburger with an extra slice of cheese. Then make it protrude from the back of the bun to recreate the mullet effect. <\/p>\n

    At home, the same trick works with a homemade burger. Slide a slice of cheddar into the long neck, take the photo, then serve immediately. The visual effect is as entertaining as it is intriguing. <\/p>\n

    When TikTok culture inspires fast food<\/h2>\n

    This McDonald’s initiative illustrates a strong trend. Brands now listen to online communities before creating their products. A simple hack then becomes an official offer, validated by consumers themselves. <\/p>\n

    The mullet, once a fashion statement, now embodies an assertive style. By appropriating this symbol, the brand shows that it understands the codes of its young clientele. The McMullet isn’t just a burger: it’s a knowing wink. <\/p>\n

    This strategy blends humor, nostalgia and community involvement. It reminds us that food can also tell a story. And sometimes, that story begins with a protruding slice of cheese. <\/p>\n","protected":false},"excerpt":{"rendered":"

    In New Zealand, McDonald’s has transformed a simple cheeseburger into a quirky tribute to the mullet haircut. Born on TikTok, this creation has already won…<\/p>\n","protected":false},"author":13,"featured_media":221752,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[7237],"quartier":[],"class_list":["post-222652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-mcdonalds"],"acf":[],"yoast_head":"\nMcMullet: the mullet-inspired burger arrives at McDonald's in New Zealand<\/title>\n<meta name=\"description\" content=\"McDonald's New Zealand turns a TikTok hack into an official burger with a slice of cheese sticking out like a long neck.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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