{"id":223494,"date":"2026-05-15T07:31:30","date_gmt":"2026-05-15T05:31:30","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/05\/15\/louis-vuitton-unveils-mythica-its-new-haute-joaillerie-collection-with-rare-stones-presented-in-marrakech\/"},"modified":"2026-05-15T07:31:30","modified_gmt":"2026-05-15T05:31:30","slug":"louis-vuitton-unveils-mythica-its-new-haute-joaillerie-collection-with-rare-stones-presented-in-marrakech","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/05\/15\/louis-vuitton-unveils-mythica-its-new-haute-joaillerie-collection-with-rare-stones-presented-in-marrakech\/","title":{"rendered":"Louis Vuitton unveils Mythica, its new haute joaillerie collection with rare stones presented in Marrakech"},"content":{"rendered":"

This spring 2026<\/a>, Louis Vuitton<\/strong> unveiled its new high jewelry collection in Marrakech. Named Mythica<\/strong>, it brings together more than a hundred unique pieces. The setting chosen for this revelation was the Kasbah D’If, perched high above the Agafay desert. <\/p>\n

A collection structured into eleven chapters<\/h2>\n

As night fell, the first creations appeared under the light of torches. The silence of the desert<\/a> provided the perfect backdrop for this presentation. The French company set the stage for a gemological argument in stark contrast to the usual codes of the exercise. <\/p>\n

Since 2008, the company’s Haute Joaillerie<\/a> department has built up its own identity. In seventeen years, distinctive codes have emerged: the Damier motif, the rope motif and the LV Monogram Star cut. Mythica now represents the most accomplished expression of this savoir-faire. <\/p>\n

What sets this collection<\/a> apart is an assertive gemological point of view. Louis Vuitton<\/strong> chooses stones that the great historical houses often ignore. The reason is simple: these gems sometimes lack commercial recognition. <\/p>\n

“The kind of detail that’s invisible in a photo, but changes everything when worn.”<\/p><\/blockquote>\n

The daring zircon challenge<\/h3>\n

Zircon takes center stage in this collection. The Fortitude set is its centerpiece, with a cushion of 82.14 carats<\/strong>. This blue of exceptional natural clarity is drop-set on a sober necklace. Nearly a thousand hours of work<\/strong> went into this creation. <\/p>\n

A second necklace features nine cushion zircons totaling 125.44 carats<\/strong>. Gold bangs accompany these stones and move with the body. To achieve this flexibility, the craftsmen spent two thousand hours<\/strong> on this piece. <\/p>\n

    \n
  • More than a hundred unique pieces make up the Mythica collection<\/li>\n
  • The Haute Joaillerie department was established in 2008<\/li>\n
  • The Fortitude set features an 82.14-carat cushion zirconia.<\/li>\n
  • The Totem torque necklace required 1,590 hours of workshop time<\/li>\n
  • The Victory necklace features thirty-seven colored diamonds<\/li>\n<\/ul>\n

    Gold as a sculptural material<\/h2>\n

    The Totem set illustrates another facet of the company’s work. Its torque necklace required 1,590 hours of workshop time<\/strong>. Scroll-engraved yellow gold sits alongside white gold paved with 200 diamonds<\/strong>. This approach treats metal as a material to be sculpted rather than as a simple support. <\/p>\n

    The Triumph set takes this logic a step further. Gold feathers are chiselled by hand with extreme care. Their surface is sandblasted, while the inside is mirror-polished. To achieve this, a tool was developed especially for this collection. <\/p>\n

    These techniques testify to an expertise measured in thousands of hours. Each piece is unique in its execution. The company’s positioning in the world of haute joaillerie is confirmed. <\/p>\n

    Exceptional colored diamonds<\/h3>\n

    The evening presentation concluded with fireworks over the desert horizon. This spectacular punctuation accompanied the final chapter of the collection. The Victory necklace caught the eye. <\/p>\n

    This piece brings together thirty-seven colored diamonds<\/strong> covering the entire chromatic spectrum. A hanging 3-carat<\/strong> pear-cut Fancy Vivid Orange-Yellow catches the eye. The rarity of these stones lends the set an exceptional value. <\/p>\n

    Some of the rarest stones on the market<\/h2>\n

    The ring that accompanies the Victory necklace concentrates an even greater rarity. It features a 3.31-carat Fancy Vivid Pink<\/strong>. This color is one of the rarest on the diamond market. Louis Vuitton<\/strong> has thus completed a remarkable collection. <\/p>\n

    With Mythica, the French house confirms its singular approach to high jewelry. The choice of unconventional stones reflects a desire to stand out from the crowd. The workshop hours invested in each piece testify to an uncompromising commitment to craftsmanship. <\/p>\n

    This collection illustrates seventeen years of building a unique jewelry identity. The Damier codes, the rope motif and the LV Monogram Star size are fully expressed. Louis Vuitton<\/strong> thus continues to make headway in the highly selective world of fine jewelry. <\/p>\n

    The Agafay desert will remain the witness to this springtime revelation. Mythica’s pieces bear the imprint of this Moroccan setting. They also embody a level of craftsmanship that few houses can claim. <\/p>\n","protected":false},"excerpt":{"rendered":"

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