{"id":223519,"date":"2026-05-16T09:03:40","date_gmt":"2026-05-16T07:03:40","guid":{"rendered":"https:\/\/www.parisselectbook.com\/?p=223519"},"modified":"2026-05-16T09:03:40","modified_gmt":"2026-05-16T07:03:40","slug":"this-foundation-from-the-2010s-has-accumulated-333-million-views-on-tiktok-and-is-making-a-comeback-thanks-to-k-beauty","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/05\/16\/this-foundation-from-the-2010s-has-accumulated-333-million-views-on-tiktok-and-is-making-a-comeback-thanks-to-k-beauty\/","title":{"rendered":"This foundation from the 2010s has accumulated 333 million views on TikTok and is making a comeback thanks to K-beauty."},"content":{"rendered":"

In 2026, cushion foundation makes its comeback on the beauty scene. Buoyed by the k-beauty wave, this compact case has racked up 333 million views on TikTok<\/a><\/strong> under the hashtag #cushionfoundation. Its promise? A perfect, glowy, even complexion in just a few taps. <\/p>\n

Like fashion, beauty<\/a> works in cycles. Some products from the 2010s are coming back with improved formulas. Cushion is striking proof of this. <\/p>\n

Why is cushion so appealing in 2026?<\/h2>\n

The secret of this success lies in its hybrid compositions. From now on, these foundations take care of the skin<\/a> while sublimating it. Thanks to a cocktail of moisturizing ingredients, the result becomes natural and luminous. <\/p>\n

These active ingredients include hyaluronic acid, niacinamide and glycerine. These proven ingredients provide deep hydration<\/a>. The perfect complexion is now within everyone’s reach. <\/p>\n

“In Korea, a luminous complexion without cushion is unthinkable.”<\/p><\/blockquote>\n

The compact format also plays a key role. Easy to slip into a bag, it allows express touch-ups at any time. This practicality explains its massive adoption. <\/p>\n

The influence of k-beauty on this trend<\/h3>\n

The comeback of Korean beauty has a lot to do with it. In Korea, cushion remains an everyday essential. This skincare culture is increasingly inspiring Western brands. <\/p>\n

From Korea’s Yepoda to France’s L’Or\u00e9al Paris, via Gucci couture, the range has expanded considerably. Each house now offers its own version of this iconic product. <\/p>\n

    \n
  • Yepoda The Dewy Day: niacinamide, vegetable squalane and SPF 30, \u20ac35<\/strong> at Sephora<\/li>\n
  • L’Or\u00e9al Paris Infaillible Air Wear: airy formula with nano-pigments, \u20ac22.90<\/strong> at Nocib\u00e9<\/li>\n
  • Gucci Cushion de beaut\u00e9: 24-hour hydration with glycol, glycerine and black rose oil, \u20ac52<\/strong> at Sephora<\/li>\n
  • Unleashia Don’t Glass Pink Cushion: glass skin effect with hyaluronic acid, \u20ac28.99<\/strong> at Miin<\/li>\n
  • Tirtir Mask Fit Red Mini Cushion: hibiscus extracts and red propolis, \u20ac15.89<\/strong> at Nocib\u00e9<\/li>\n<\/ul>\n

    Five cushions for a flawless complexion<\/h2>\n

    Yepoda The Dewy Day cushion is the #1 cushion in Korea. It intelligently combines moisturizing ingredients with sun protection. Skin emerges deeply nourished and protected. <\/p>\n

    L’Or\u00e9al Paris Infaillible cushion Air Wear is all about lightness. Its formula conceals minor imperfections without suffocating the skin. Thanks to its nano-pigments, the result remains imperceptible. <\/p>\n

    Gucci Beauty Cushion, coiled in a powder-pink case, offers intense hydration. Its mineral powders reflect light for a glowy finish. The perfect complexion takes on a luxurious dimension. <\/p>\n

    For a glass skin effect, Unleashia’s Don’t Glass Pink Cushion is a must. Rich in hyaluronic acid, it plumps features and brightens the face. Its candy-pink packaging adds a playful touch. <\/p>\n

    An accessible option: Tirtir cushion<\/h3>\n

    Korean brand Tirtir offers its Mask Fit Red Mini Cushion for less than \u20ac20. Its formula incorporates hibiscus and red propolis extracts. This combination reduces redness, imperfections and puffiness under the eyes. <\/p>\n

    With its adjustable coverage and semi-matte finish, this cushion meets a variety of needs. It proves that a perfect complexion doesn’t require a large budget. <\/p>\n

    How to apply your cushion for a natural look?<\/h2>\n

    For a bare-skin effect, start by moisturizing your skin with a suitable cream. This step prepares the face and optimizes product hold. Next, remove a small amount of product with the sponge provided. <\/p>\n

    Gently pat onto the skin without stretching. This ensures even distribution of the foundation. For a flawless complexion, concentrate on areas that need more coverage. <\/p>\n

    The sides of the nose, the lower face and any redness deserve special attention. Add product in small dabs if necessary. The cushion’s nomadic format makes it easy to touch up throughout the day. <\/p>\n","protected":false},"excerpt":{"rendered":"

    In 2026, cushion foundation makes its comeback on the beauty scene. Buoyed by the k-beauty wave, this compact case has racked up 333 million views…<\/p>\n","protected":false},"author":13,"featured_media":223112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[7360],"quartier":[],"class_list":["post-223519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-perfect-complexion"],"acf":[],"yoast_head":"\nThis foundation from the 2010s has accumulated 333 million views on TikTok and is making a comeback thanks to K-beauty.<\/title>\n<meta name=\"description\" content=\"The cushion foundation returns in 2026 with 333 million TikTok views. 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