{"id":223710,"date":"2026-04-23T09:44:22","date_gmt":"2026-04-23T07:44:22","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/04\/23\/lets-pretend-the-new-etat-libre-dorange-fragrance-that-plays-with-appearances\/"},"modified":"2026-05-16T19:57:28","modified_gmt":"2026-05-16T17:57:28","slug":"lets-pretend-the-new-etat-libre-dorange-fragrance-that-plays-with-appearances","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/04\/23\/lets-pretend-the-new-etat-libre-dorange-fragrance-that-plays-with-appearances\/","title":{"rendered":"Let&#8217;s Pretend, the new \u00c9tat Libre d&#8217;Orange fragrance that plays with appearances"},"content":{"rendered":"\n<p><strong>With Let&#8217;s Pretend, the Parisian fragrance house celebrates 20 years of olfactory freedom with a creation that plays with appearances. A fragrance like a mask, to be worn according to mood. <\/strong><\/p>\n\n<h2 class=\"wp-block-heading\">A Parisian house vacant for 20 years<\/h2>\n\n<p>Founded in 2006 by<strong> \u00c9tienne de Swardt<\/strong>, \u00c9tat Libre d&#8217;Orange has established itself as a distinctive voice in contemporary perfumery. Here, convention has never really had a place. Each creation tells a story, often daring, sometimes disconcerting,<strong> always embodied<\/strong>.  <\/p>\n\n<p>As the company approaches its 20th anniversary in 2026, it confirms its taste for <strong>strong opinions<\/strong>. It claims an independent, creative, almost literary perfumery, where fragrance becomes a language. A way of defining oneself, or on the contrary, reinventing oneself.  <\/p>\n\n<h2 class=\"wp-block-heading\">Let&#8217;s Pretend, or the art of reinventing ourselves<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"576\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Lets-Pretend-le-nouveau-parfum-dEtat-Libre-dOrange-2-880x576.png\" alt=\"\" class=\"wp-image-219834\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Lets-Pretend-le-nouveau-parfum-dEtat-Libre-dOrange-2-880x576.png 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Lets-Pretend-le-nouveau-parfum-dEtat-Libre-dOrange-2-295x193.png 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Lets-Pretend-le-nouveau-parfum-dEtat-Libre-dOrange-2-768x503.png 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Lets-Pretend-le-nouveau-parfum-dEtat-Libre-dOrange-2.png 1430w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n\n<p><strong>Let&#8217;s Pretend<\/strong> begins with a simple idea: what if perfume were <strong>an invisible costume <\/strong>? A way of taking on a role, playing with one&#8217;s identity, for a day or an evening.<br\/>Inspired by this notion of staging, the fragrance invites us to <strong>&#8220;act as if&#8221;.<\/strong> It evokes those moments when we decide to be someone else, or perhaps simply a more assertive version of ourselves. A very Parisian vision, in the end, where style is an attitude as much as an appearance.   <\/p>\n\n<h2 class=\"wp-block-heading\">An unexpectedly faceted composition<\/h2>\n\n<p>Created by perfumer Nisrine Grillie, Let&#8217;s Pretend is a fragrance of contrasts. The opening is lively, almost electric: luminous mandarin, vibrant pink berry, intriguing hint of saffron.<br\/>Then the fragrance softens. Peach brings a velvety texture, jasmine a discreet sensuality. Finally, precious woods, styrax and benzoin anchor the fragrance in an enveloping, almost addictive warmth.<br\/>The result? <strong>A spicy-fruity fragrance<\/strong> that moves with the hours. A signature that never quite settles.    <\/p>\n\n<h2 class=\"wp-block-heading\">An object in its own right<\/h2>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"880\" height=\"880\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Duo_LetsPretend100ml-880x880.jpg\" alt=\"\" class=\"wp-image-219837\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Duo_LetsPretend100ml-880x880.jpg 880w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Duo_LetsPretend100ml-295x295.jpg 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Duo_LetsPretend100ml-768x768.jpg 768w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Duo_LetsPretend100ml-1536x1536.jpg 1536w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Duo_LetsPretend100ml-scaled.jpg 2048w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Duo_LetsPretend100ml-150x150.jpg 150w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/04\/Duo_LetsPretend100ml-225x225.jpg 225w\" sizes=\"(max-width: 880px) 100vw, 880px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p>As is often the case with \u00c9tat Libre d&#8217;Orange, the bottle doesn&#8217;t just look good. It tells a story. The label plays with reflections, almost like a mirror. Depending on the angle, it reveals the house&#8217;s emblematic cockade.<br\/>The metal case extends this idea of transformation. Silhouettes are drawn, distorted and disappear. You&#8217;re already in the game, even before you&#8217;ve sprayed the perfume.<br\/>With Let&#8217;s Pretend, \u00c9tat Libre d&#8217;Orange signs a creation true to its DNA: free, daring and profoundly Parisian. An invitation to take the stage, without ever taking yourself too seriously.      <\/p>\n\n<p>\ud83d\udccd <strong>Practical info<\/strong><br\/><strong>\u00c9tat Libre d&#8217;Orange<\/strong><br\/>69 Rue des Archives, 75003 Paris<br\/>80 Rue des Saints-P\u00e8res, 75007 Paris<br\/>50 ml : 105 \u20ac<br\/>100 ml : 160 \u20ac<br\/>Available on : <a href=\"https:\/\/www.etatlibredorange.com\/\">etatlibredorange.com<\/a><\/p>\n\n<p>You might also like to read Ascent , <a href=\"https:\/\/www.parisselectbook.com\/2026\/04\/20\/ascent-lance-une-nouvelle-marque-de-parfums-de-niche-en-2026-apres-le-succes-de-lets-pretend-detat-libre-dorange\/\">a new fragrance<\/a> for lovers of stylish scents&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With Let&#8217;s Pretend, the Parisian fragrance house celebrates 20 years of olfactory freedom with a creation that plays with appearances. A fragrance like a mask,&#8230;<\/p>\n","protected":false},"author":5,"featured_media":219833,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,2685],"tags":[2262,2228],"quartier":[2567,2238],"class_list":["post-223710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-news-du-luxe-en","tag-beaute-en","tag-paris-en","quartier-paris-3-en","quartier-paris-7-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Let&#039;s Pretend, the new \u00c9tat Libre d&#039;Orange fragrance that plays with appearances<\/title>\n<meta name=\"description\" content=\"Let&#039;s Pretend, the new \u00c9tat Libre d&#039;Orange fragrance that plays with appearances\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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