{"id":223754,"date":"2026-04-29T15:00:00","date_gmt":"2026-04-29T13:00:00","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/04\/29\/r-e-m-beauty-ariana-grandes-best-selling-brand-at-sephora-paris-in-2026\/"},"modified":"2026-04-29T15:00:00","modified_gmt":"2026-04-29T13:00:00","slug":"r-e-m-beauty-ariana-grandes-best-selling-brand-at-sephora-paris-in-2026","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/04\/29\/r-e-m-beauty-ariana-grandes-best-selling-brand-at-sephora-paris-in-2026\/","title":{"rendered":"R.E.M Beauty: Ariana Grande’s best-selling brand at Sephora Paris in 2026"},"content":{"rendered":"

Born in 2021, R.E.M Beauty<\/strong> embodies the beauty vision of Ariana Grande. Inspired by the singer’s pop and theatrical universe, the brand seduces with its bold textures and intense pigments. Now well-referenced at Sephora in France, it is winning over a young Parisian clientele eager for make-up creativity. <\/p>\n

Ariana Grande’s vision of beauty<\/h2>\n

Unlike many celebrity brands, R.E.M Beauty<\/strong> claims a strong identity. Its visual universe is inspired by pop culture and revisited Hollywood glamour codes. <\/p>\n

What’s more, Ariana Grande is personally involved in every launch. As a result, the collections exude consistency, from the silver packaging to the names of shades taken from her songs. <\/p>\n

Maximumist DNA<\/h3>\n

R.E.M Beauty<\/strong> doesn’t play the nude card. From now on, the brand is banking on metallic finishes, glitters and strong shades that instantly transform a look. <\/p>\n

What’s more, this radical approach appeals to a generation that rejects discretion. On the other hand, the formulas remain accessible to novices, thanks to precise applicators and textures that are easy to work with. <\/p>\n

“Make-up is an infinite playground” – Ariana Grande, founder of R.E.M Beauty.<\/p><\/blockquote>\n

Best-sellers in France<\/h2>\n

On Your Collar Plumping Lip Gloss<\/strong> is one of the brand’s best-selling products. Their tingle-free, plumping effect appeals to XL lip lovers every day. <\/p>\n

Midnight Shadows Glitter Pomade<\/strong> has revived the fashion for sophisticated glitter. What’s more, its paste texture makes it easy to apply, even for beginners who dread the glitter that’s usually hard to tame. <\/p>\n

Essential Drip Lip Oil<\/strong> is a smart addition to the lip range. As a result, the brand covers every need, from glossy nude lips to glittering discotheque-effect eyes. <\/p>\n

    \n
  • On Your Collar Plumping Gloss: tingle-free plumping gloss<\/li>\n
  • Midnight Shadows Glitter Pomade: easy-to-apply glitter paste<\/li>\n
  • Essential Drip Lip Oil: glossy lip oil<\/li>\n
  • Practically Permanent Liquid Eye Shadow: long-lasting liquid eye shadow<\/li>\n
  • Prismatic Highlighter: multidimensional highlighter<\/li>\n<\/ul>\n

    A young, digital clientele<\/h3>\n

    On TikTok, R.E.M Beauty<\/strong> enjoys unparalleled visibility. Tutorials and real-life demonstrations build powerful credibility with Gen Z. <\/p>\n

    What’s more, Sephora capitalizes on this digital craze. As a result, in-store launches coincide with online search peaks, guaranteeing immediate sales from day one. <\/p>\n

    A growing French presence<\/h2>\n

    Since its arrival in France, R.E.M Beauty<\/strong> has won over Parisian makeup addicts. Our flagship products are now among Sephora’s top sellers in their respective categories. <\/p>\n

    The brand is also stepping up its in-store activities. For example, masterclasses with partner makeup artists enable customers to learn the techniques Ariana Grande uses. <\/p>\n

    Finally, the French strategy is part of a wider expansion strategy. Indeed, Paris remains a global showcase for ambitious brands, and R.E.M Beauty finds it the ideal place to impose its sophisticated pop aesthetic. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Born in 2021, R.E.M Beauty embodies the beauty vision of Ariana Grande. Inspired by the singer’s pop and theatrical universe, the brand seduces with its…<\/p>\n","protected":false},"author":16,"featured_media":220038,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"quartier":[],"class_list":["post-223754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty"],"acf":[],"yoast_head":"\nR.E.M Beauty: Ariana Grande's best-selling brand at Sephora Paris in 2026<\/title>\n<meta name=\"description\" content=\"R.E.M Beauty, Ariana Grande's make-up brand, is causing a sensation at Sephora Paris with its glitter textures and long-lasting liquid lipsticks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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