{"id":225137,"date":"2026-05-24T08:03:37","date_gmt":"2026-05-24T06:03:37","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/05\/24\/this-e29-blush-from-sephora-has-sold-a-million-copies-and-mature-skins-love-it\/"},"modified":"2026-05-24T10:17:32","modified_gmt":"2026-05-24T08:17:32","slug":"this-e29-blush-from-sephora-has-sold-a-million-copies-and-mature-skins-love-it","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/05\/24\/this-e29-blush-from-sephora-has-sold-a-million-copies-and-mature-skins-love-it\/","title":{"rendered":"This \u20ac29 blush from Sephora has sold a million copies, and mature skins love it."},"content":{"rendered":"

A small, round jar with an elegant lid has invaded beauty shelves<\/a> in recent months. The Merit Flush Balm<\/strong>, a cream blush from American brand Merit Beauty, has now sold over a million units worldwide. Available from Sephora<\/strong> in France, this healthy-glow product intrigues as much as it seduces. <\/p>\n

Merit Beauty: a minimalist brand that shakes things up<\/h2>\n

Launched in the U.S. in 2021, Merit Beauty has built its reputation around a quick and easy routine. The concept is based on a few essential products, designed for make-up<\/a> application in five minutes. Among them, the Flush Balm is the range’s undisputed best-seller. <\/p>\n

The brand has made its debut at Sephora France, where it attracts a clientele in search of naturalness<\/a>. According to the Femfounded website, Merit Beauty has exceeded $100 million in revenues by 2023<\/strong>, or almost \u20ac92 million. This growth is largely due to the success of the famous balm. <\/p>\n

The brand’s clean<\/a>, vegan positioning meets today’s expectations. In fact, Allure awarded<\/strong> it a Best of Beauty Award 2023<\/strong> in the clean category. This recognition reinforces Flush Balm’s credibility with demanding consumers. <\/p>\n

A cream blush with a seductive, melt-in-the-mouth texture<\/h3>\n

The Flush Balm comes in the form of a round dome, described as “too cute” packaging by the Voici website. It slips easily into a handbag for express touch-ups. Its compact size makes it practical for everyday use. <\/p>\n

“Microfine pigments meld with moisturizing vitamin E for an ultra-natural, light, luminous and modulable finish.”<\/p><\/blockquote>\n

Application is intuitive: dab the product on with a finger, brush or sponge. Cheeks, bridge of nose and even lips can receive this multi-purpose balm. The result is a discreet glow, perfect for an immediate healthy-glow effect. <\/p>\n

At Sephora, the Flush Balm is priced at \u20ac29<\/strong>. Customer reviews are rated at 4.4 out of 5<\/strong>, testifying to overall satisfaction. This value for money seems to be convincing natural make-up enthusiasts. <\/p>\n

A palette of shades designed for all skin types<\/h2>\n

Already available in a dozen shades<\/strong>, the blush now welcomes Terracotta. This warm shade recreates the “sunset blush” effect with a touch of gold. It evokes the return from a sunny weekend, without UV exposure. <\/p>\n

Among the shades most favored by fans, three clearly stand out. Each one targets a different skin tone for a harmonious look. Here are the favorite shades: <\/p>\n

    \n
  • Fox<\/strong>: warm brown, ideal for medium to dark skins<\/li>\n
  • Cheeky<\/strong>: raspberry pink to brighten fair complexions<\/li>\n
  • Terracotta<\/strong>: golden warmth for a sunny effect<\/li>\n
  • Rosy shades: for fresh complexions<\/li>\n
  • Neutral tones: perfect for discreet office make-up<\/li>\n<\/ul>\n

    This variety means that every Sephora customer can find her own shade. The modulable rendering allows for light or more intense intensity, as desired. A single product is enough for several looks. <\/p>\n

    What outfit to expect as the day goes on?<\/h3>\n

    Women’s Health tests highlight a glow that fades over time. The color, however, remains on the cheeks. Keeping the jar in your bag is therefore useful for reviving the glow at the end of the day. <\/p>\n

    Beauty editors judge this blush to be suitable for normal to dry<\/strong> and mature skin<\/strong>. Women’s Health named it the best blush for mature skin. Its creamy texture provides comfort without accentuating fine lines. <\/p>\n

    For combination to oily skin, it’s best to keep the product away from the T-zone. A thin layer of setting powder can extend wear if needed. This tip reduces the risk of unwanted shine around the nose or forehead. <\/p>\n

    Composition: what does this clean blush really contain?<\/h2>\n

    The formula claims to be clean, vegan and non-comedogenic<\/strong>, according to the brand. These arguments appeal to consumers concerned about ingredients. Que Choisir’s analysis concludes that “no risks have been identified to date”. <\/p>\n

    The report does, however, mention the presence of mineral oils and titanium dioxide. These ingredients, common in cosmetics, do not pose any safety concerns. They contribute to the balm’s slippery texture and coverage. <\/p>\n

    For those looking for a cream blush at Sephora, the Flush Balm offers an interesting compromise. Its luminous finish and ease of application justify its best-seller status. All that remains is to choose the shade that will sublimate your complexion in 2026. <\/p>\n","protected":false},"excerpt":{"rendered":"

    A small, round jar with an elegant lid has invaded beauty shelves in recent months. 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