{"id":226544,"date":"2026-06-01T11:44:36","date_gmt":"2026-06-01T09:44:36","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/01\/longchamp-is-organizing-a-treasure-hunt-in-the-streets-of-paris-this-saturday-and-everyone-can-take-part\/"},"modified":"2026-06-01T11:44:36","modified_gmt":"2026-06-01T09:44:36","slug":"longchamp-is-organizing-a-treasure-hunt-in-the-streets-of-paris-this-saturday-and-everyone-can-take-part","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/01\/longchamp-is-organizing-a-treasure-hunt-in-the-streets-of-paris-this-saturday-and-everyone-can-take-part\/","title":{"rendered":"Longchamp is organizing a treasure hunt in the streets of Paris this Saturday, and everyone can take part."},"content":{"rendered":"

On Saturday May 30, 2026<\/strong>, the streets of Paris<\/a> will be transformed into a playground for a unique Longchamp<\/strong> experience. The leather goods manufacturer is inviting the general public on a life-size treasure hunt, directly inspired by its Autumn-Winter 2026 “Be Curious”<\/strong> collection. What participants discover along the way promises to surprise far more than a simple treasure hunt. <\/p>\n

A treasure hunt open to the general public for the first time in Paris<\/h2>\n

The company had already organized similar initiatives in several international metropolises – Madrid, Munich, Kuala Lumpur<\/strong>. However, theParis edition<\/a> marks a decisive turning point: for the first time in France, the operation is open to the general public, and no longer just to those close to the brand. A similar concept has also been deployed in China. <\/p>\n

The experience is available on registration, subject to availability. Curious onlookers are advised to register early to avoid missing the departure<\/a>, scheduled from one of the brand’s boutiques. <\/p>\n

Equipped with maps and clues, participants follow a route punctuated by a number of stop-off points. These stops are located in a variety of public and private places, including caf\u00e9s<\/a>, bookshops and workshops. Each stop tells something concrete about the values of the Maison. <\/p>\n

“Each stop embodies a Maison value: the authenticity of know-how, curiosity in the face of the unexpected, creativity in the way we look at the world. The route is built like a narrative in motion, where each clue opens up a new perspective.”<\/p><\/blockquote>\n

The Champion, an emblematic figure at the heart of the course<\/h3>\n

The tour features Le Champion<\/strong>, a charming character emblematic of the French label. His presence lends a strong narrative dimension to each stage. What’s more, he reinforces the visual identity of the “Be Curious” collection throughout the game. <\/p>\n

The adventure ends with a gathering at an undisclosed location. The aim is to encourage exchanges within the brand community around this shared experience. <\/p>\n

    \n
  • Date of event: Saturday, May 30, 2026<\/strong><\/li>\n
  • Access: registration required, subject to availability<\/li>\n
  • Start: in the store, with map and clue distribution<\/li>\n
  • Stages: several public or private locations – caf\u00e9, bookshop, workshop<\/li>\n
  • Final: gathering at an undisclosed location<\/li>\n<\/ul>\n

    A treasure hunt that embodies the values of the “Be Curious” collection<\/h2>\n

    The Fall-Winter 2026 “Be Curious”<\/strong> collection places curiosity at the heart of its creative approach. Consequently, transposing this state of mind to the streets of Paris makes perfect sense. The treasure hunt becomes a lively, concrete way of conveying the values of the Maison. <\/p>\n

    Each stop along the way embodies a specific idea: authenticity of know-how, creativity in the way we look at the world. But this is no simple tourist trail. The narrative dimension, built up clue by clue, transforms the experience into a real story in motion. <\/p>\n

    This urban game format also creates a direct link between the brand and its audience. The community comes together around a shared adventure, far removed from the classic codes of luxury communication. <\/p>\n

    A format already tried and tested internationally<\/h3>\n

    Prior to Paris, versions of this treasure hunt had been organized in several major cities around the world: Madrid, Munich and Kuala Lumpur. Until now, these editions have been reserved for those close to the House. The opening to the general public in Paris – and in China – represents a new stage in the brand’s activation strategy. <\/p>\n

    This choice of a participative and accessible format reflects a clear desire to create links. What’s more, it positions the brand as a player in cultural and urban life, well beyond the world of luxury. <\/p>\n

    Longchamp in 2026: between responsible commitment and new initiatives<\/h2>\n

    This treasure hunt comes at a particularly active time for the French fashion house. Since the beginning of 2026, Longchamp<\/strong> has been certified B Corp<\/strong>, an international recognition of its commitment to social and environmental responsibility. This is a structuring step for the brand. <\/p>\n

    The company also inaugurated a new platform dedicated to its second-hand offer<\/strong>. The launch, in May 2026, reinforces the brand’s move towards a more sustainable model. The May 30 treasure hunt is just one in a series of initiatives that are shaping a new face for the brand. <\/p>\n

    These three highlights – B Corp certification, a second-hand platform and an urban experience for the general public – form a coherent whole. The company’s ambition goes beyond the product itself. Each action speaks to both today’s and tomorrow’s customers. <\/p>\n

    By placing curiosity at the heart of its season and activations, the label invites everyone to look at the world – and the streets of Paris – with fresh eyes.<\/p>\n","protected":false},"excerpt":{"rendered":"

    On Saturday May 30, 2026, the streets of Paris will be transformed into a playground for a unique Longchamp experience. 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