{"id":226548,"date":"2026-06-01T09:39:36","date_gmt":"2026-06-01T07:39:36","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/01\/impossible-to-look-away-this-mauve-makeup-trend-will-be-snapped-up-on-instagram-in-2026\/"},"modified":"2026-06-01T12:06:00","modified_gmt":"2026-06-01T10:06:00","slug":"impossible-to-look-away-this-mauve-makeup-trend-will-be-snapped-up-on-instagram-in-2026","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/01\/impossible-to-look-away-this-mauve-makeup-trend-will-be-snapped-up-on-instagram-in-2026\/","title":{"rendered":"“Impossible to look away”: this mauve makeup trend will be snapped up on Instagram in 2026"},"content":{"rendered":"

In 2026, a new makeup trend<\/a><\/strong> took hold on Instagram and captured the attention of thousands of Internet users. Purple and mauve hues invade beauty kits, and one look in particular catches everyone’s eye. <\/p>\n

Alicia Breuer and the “purple look” that’s taking Instagram by storm<\/h2>\n

It all started with a photo carousel posted by content creator Alicia Breuer<\/strong>, known on Instagram under the account @aliciarosebreuer<\/strong>. The photo shows her wearing eye make-up<\/a> in shades of violet. In her caption, she unabashedly announces that this “purple look” has become her favorite eye makeup, forever. <\/p>\n

Her enthusiasm proved contagious. The publication immediately won over her community, who were delighted to see her dare such a bold palette. This makeup trend<\/a><\/strong> in mauve hues didn’t go unnoticed. <\/p>\n

What’s more, the reaction of our community confirms that purple is no longer a color reserved for the daring few. It’s now established itself as a real alternative to the classic black smoky<\/a>. <\/p>\n

The technical secret behind this enveloping mauve look<\/h3>\n

The heart of this look is a plum-violet blush<\/strong>, applied to the mobile eyelid and then blended all around the eye, including under the lower lash line. The result: an enveloping, sensual smoky effect that enlarges the eyes and gives them magnetic depth. <\/p>\n

To balance this intensity, the rest of the beauty look remains luminous and natural. We note a fresh, glowy complexion<\/strong>, glossy lips in a rosy nude, defined eyebrows and voluminous, beautifully tousled brunette hair. <\/p>\n

As a result, this violet look doesn’t overwhelm the face. On the contrary, it enhances it in a sensual, modern way. <\/p>\n

“Impossible to look away”.<\/p><\/blockquote>\n

This is how many Internet users reacted in the comments, hailing a makeup look as daring as it is flattering. This phrase, repeated in the community feedback, sums up the visual impact of this purple makeup trend<\/strong>. <\/p>\n

A color to suit all skin tones<\/h2>\n

Purple has a rare advantage: it awakens all skin tones<\/strong>. And yet, it brings out the eyes, especially in people with light, green or hazel eyes. <\/p>\n

As such, this shade goes beyond the status of a simple seasonal color. It offers a flattering result on a wide spectrum of skin tones, reinforcing its appeal as an inclusive makeup trend<\/strong>. <\/p>\n

Black smoky, on the other hand, is more difficult to blend. Purple blends more easily and leaves more room for error, making it accessible even to novices. <\/p>\n

What Internet users remember about this viral look<\/h3>\n

Many people who have seen Alicia Breuer’s publication are already promising to reproduce the look. This spontaneous desire to copy it proves that a single color can revive a fashion trend and transform a face. <\/p>\n

This phenomenon also illustrates the power of content creators over everyday beauty practices. A well-crafted publication is sometimes all it takes to bring a make-up trend<\/strong> to the masses. <\/p>\n

    \n
  • A plum violet blush<\/strong> on the mobile eyelid is the key to the look.<\/li>\n
  • The blush can also be blended under the lower lash line for a complete smoky effect.<\/li>\n
  • The rest of the make-up remains natural: glowy complexion, rosy nude lips, defined eyebrows.<\/li>\n
  • Purple suits light, green or hazel eyes, but also all skin tones.<\/li>\n
  • This look is a soft, flattering alternative to traditional black smoky.<\/li>\n<\/ul>\n

    The great return of mauve shades in beauty kits<\/h2>\n

    With this “purple look”, Alicia Breuer signs one of the most inspiring looks of 2026. She confirms the strong comeback of mauve shades in beauty routines. This makeup trend<\/strong> shows no signs of slowing down. <\/p>\n

    What’s more, the strength of this movement lies in its simplicity. There’s no need for an arsenal of complex products: just one well-chosen, well-blended blush is enough to transform an ordinary look into something magnetic. <\/p>\n

    As a result, violet and mauve shades are one of this season’s key directions. They offer a real colorful alternative for those who want to dare without adopting an overdone look. This purple makeup trend<\/strong> confirms that color, even intense color, can remain accessible and flattering for all. <\/p>\n","protected":false},"excerpt":{"rendered":"

    In 2026, a new makeup trend took hold on Instagram and captured the attention of thousands of Internet users. Purple and mauve hues invade beauty…<\/p>\n","protected":false},"author":13,"featured_media":226260,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[7733],"quartier":[],"class_list":["post-226548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-makeup-trend"],"acf":[],"yoast_head":"\n"Impossible to look away": this mauve makeup trend will be snapped up on Instagram in 2026<\/title>\n<meta name=\"description\" content=\"In 2026, the purple eye makeup trend is seducing thousands of Internet users. 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