{"id":227158,"date":"2026-06-05T10:24:38","date_gmt":"2026-06-05T08:24:38","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/05\/this-solar-product-from-south-korea-exploded-by-more-than-1000-on-tiktok-in-one-year\/"},"modified":"2026-06-05T10:24:38","modified_gmt":"2026-06-05T08:24:38","slug":"this-solar-product-from-south-korea-exploded-by-more-than-1000-on-tiktok-in-one-year","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/05\/this-solar-product-from-south-korea-exploded-by-more-than-1000-on-tiktok-in-one-year\/","title":{"rendered":"This solar product from South Korea exploded by more than 1,000% on TikTok in one year."},"content":{"rendered":"

Cushion sunglasses<\/strong> are the new beauty must-have for 2026. Somewhere between K-beauty<\/a> and TikTok virality, this compact format is seducing those who want to protect their skin without compromising their make-up. But where does this sudden craze for new-generation sun protection come from? <\/p>\n

A format from South Korea that changes everything<\/h2>\n

Faced with growing awareness of the dangers of sun exposure, consumers are now looking to reconcile summer glow with skin protection. Premature ageing, pigmentation spots<\/a> and skin cancers are prompting consumers to rethink their SPF routine. In this quest for a “safe” tan, a product from South Korea is making a name for itself: cushion sunscreens<\/strong>. <\/p>\n

Powered by K-beauty, this format transforms sun protection into a chic, on-the-go gesture. The principle remains simple: a sponge impregnated with a liquid SPF<\/a> formula, integrated into a compact. It is applied with a puff like a cushion foundation. The result? Easy touch-up without ruining make-up in the process. <\/p>\n

“After SPF sticks and over-makeup mists, sun cushions confirm a new beauty obsession – making sun protection more desirable.”<\/p><\/blockquote>\n

TikTok, a major trend-setter<\/h3>\n

According to data from Spate’s Popularity Index, the trend<\/a> has exploded by over 1,000% in one year<\/strong>. Unsurprisingly, TikTok is leading the way in this skincare revolution. Almost 89% of the<\/strong> phenomenon’s popularity<\/strong> comes directly from the platform. <\/p>\n

Videos about sunscreen cushions are racking up over 165,000 average weekly views<\/strong>. The hashtags #spf, #kbeauty and #spfovermakeup already dominate beauty FYPs (For You Page). This massive visibility largely explains the rapid adoption of the format by Gen Z. <\/p>\n