{"id":227896,"date":"2026-06-10T10:57:28","date_gmt":"2026-06-10T08:57:28","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/10\/new-baija-fragrance-mists-set-the-tone-for-summer\/"},"modified":"2026-06-10T11:45:06","modified_gmt":"2026-06-10T09:45:06","slug":"new-baija-fragrance-mists-set-the-tone-for-summer","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/10\/new-baija-fragrance-mists-set-the-tone-for-summer\/","title":{"rendered":"New BA\u00cfJA fragrance mists set the tone for summer"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Colorful, light and full of personality, the new <a href=\"https:\/\/baija.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">BA\u00cfJA<\/a> fragrance mists cover body and hair with a trail that changes with your mood. Six fragrances, six states of mind, to embrace all summer long. <\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">As light as a veil on the skin, but far from discreet, fragrance mists have established themselves as the allies of sunny days. More ethereal than a classic perfume, they can be used without counting the cost and accompany every moment of the day. BA\u00cfJA has been cultivating this gesture for over ten years now. After making its hair and body mists one of the house&#8217;s signatures, the brand is now unveiling six new fragrances in pop, colorful bottles. These creations are conceived as a veritable olfactory wardrobe, to be chosen according to mood, occasion or simply the mood of the moment.    <\/p>\n\n<h2 class=\"wp-block-heading\">Wild Fever, sandalwood for summer evenings<\/h2>\n\n<p class=\"wp-block-paragraph\">This is undoubtedly the most magnetic of the collection. With its notes of spice, amber and fiery vanilla, <strong><em>Wild Fever<\/em><\/strong> leaves behind a warm, enveloping trail. It&#8217;s ideal for a long, lingering dinner on the terrace, or a summer evening when the temperature refuses to drop. A mist with the temperament of a real perfume.   <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_WILD_FEVER_PACKSHOT_700x.webp\" alt=\"\" class=\"wp-image-227843\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_WILD_FEVER_PACKSHOT_700x.webp 700w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_WILD_FEVER_PACKSHOT_700x-295x295.webp 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_WILD_FEVER_PACKSHOT_700x-150x150.webp 150w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_WILD_FEVER_PACKSHOT_700x-225x225.webp 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-pale-pink-background-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/baija.com\/products\/brume-corps-et-cheveux-wild-fever-120ml\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Wild Fever<\/em> &#8211; burning sandalwood<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Bal Valentino, the elegance of Parisian nights<\/h2>\n\n<p class=\"wp-block-paragraph\">BA\u00cfJA imagines an evening in a Haussmann apartment, with crystal chandeliers and champagne glasses. <em><strong>Bal Valentino<\/strong> <\/em>opens with luminous freesia before revealing delicate musk and velvety facets of osmanthus. The result is chic without being precious, with that naturally sophisticated allure we associate with the finest Parisian nights. So Paris Select!  <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BAL_VALENTINO_PACKSHOT_700x.webp\" alt=\"\" class=\"wp-image-227845\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BAL_VALENTINO_PACKSHOT_700x.webp 700w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BAL_VALENTINO_PACKSHOT_700x-295x295.webp 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BAL_VALENTINO_PACKSHOT_700x-150x150.webp 150w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BAL_VALENTINO_PACKSHOT_700x-225x225.webp 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-red-background-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/baija.com\/products\/brume-corps-et-cheveux-bal-valentino-120ml\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Bal Valentino<\/em> &#8211; freesia chic<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Allegria Mia, a dose of good cheer<\/h2>\n\n<p class=\"wp-block-paragraph\">Impossible to resist the infectious energy of<strong><em>Allegria Mia<\/em><\/strong>. Bergamot brings a lively, sparkling radiance from the very first seconds. This is followed by flowers and a soft, musky base note. A sunny fragrance that goes equally well with a caf\u00e9 on the terrace or a day on the beach. The kind of fragrance that makes you feel like everything&#8217;s off to a good start.    <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_ALLEGRIA_MIA_ALLEGRIA_MIA_700x.webp\" alt=\"\" class=\"wp-image-227847\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_ALLEGRIA_MIA_ALLEGRIA_MIA_700x.webp 700w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_ALLEGRIA_MIA_ALLEGRIA_MIA_700x-295x295.webp 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_ALLEGRIA_MIA_ALLEGRIA_MIA_700x-150x150.webp 150w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_ALLEGRIA_MIA_ALLEGRIA_MIA_700x-225x225.webp 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-pale-pink-background-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/baija.com\/products\/brume-corps-et-cheveux-allegria-mia-120ml\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Allegria Mia<\/em> &#8211; invigorating bergamot<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Primavera, like a spring garden<\/h2>\n\n<p class=\"wp-block-paragraph\">With <strong><em>Primavera<\/em><\/strong>BA\u00cfJA celebrates renewal. Pink berries open the dance, followed by iris and peony. The overall effect is reminiscent of a freshly picked bouquet, delicate and airy. A gentle mist, ideal for those who like floral scents without excess.   <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_PRIMAVERA_PACKSHOT_700x.webp\" alt=\"\" class=\"wp-image-227849\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_PRIMAVERA_PACKSHOT_700x.webp 700w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_PRIMAVERA_PACKSHOT_700x-295x295.webp 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_PRIMAVERA_PACKSHOT_700x-150x150.webp 150w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_PRIMAVERA_PACKSHOT_700x-225x225.webp 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-vivid-green-cyan-background-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/baija.com\/products\/brume-corps-et-cheveux-primavera-120ml\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Primavera<\/em> &#8211; spring peony<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Blue Ginger, the energy shot<\/h2>\n\n<p class=\"wp-block-paragraph\">Some fragrances instantly awaken the senses. <strong><em>Blue Ginger<\/em><\/strong> is one of these. Ginger meets bergamot and azure amber in an invigorating, luminous accord. A composition that evokes summer mornings, when the air is still fresh and the day seems full of promise.  <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BLUE_GINGER_PACKSHOT_700x.webp\" alt=\"\" class=\"wp-image-227851\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BLUE_GINGER_PACKSHOT_700x.webp 700w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BLUE_GINGER_PACKSHOT_700x-295x295.webp 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BLUE_GINGER_PACKSHOT_700x-150x150.webp 150w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_BLUE_GINGER_PACKSHOT_700x-225x225.webp 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-pale-cyan-blue-background-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/baija.com\/products\/brume-corps-et-cheveux-blue-ginger-120ml\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Blue Ginger<\/em> &#8211; sparkling ginger<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<h2 class=\"wp-block-heading\">Indian Sunset, the sweetness of a sunset<\/h2>\n\n<p class=\"wp-block-paragraph\">Head for the warm hues of late afternoon with <strong><em>Indian Sunset<\/em><\/strong>. Rosy florals open the composition, before generous vanilla warms the skin. At the base, musk adds a more sensual dimension. A comforting fragrance that invites you to slow down and enjoy the present moment.   <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_INDIAN_SUNSET_PACKSHOT_700x.webp\" alt=\"\" class=\"wp-image-227853\" srcset=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_INDIAN_SUNSET_PACKSHOT_700x.webp 700w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_INDIAN_SUNSET_PACKSHOT_700x-295x295.webp 295w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_INDIAN_SUNSET_PACKSHOT_700x-150x150.webp 150w, https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/BRUME_INDIAN_SUNSET_PACKSHOT_700x-225x225.webp 225w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-luminous-vivid-orange-background-color has-text-color has-background has-link-color has-small-font-size has-custom-font-size wp-element-button\" href=\"https:\/\/baija.com\/products\/brume-corps-et-cheveux-indian-sunset-120ml\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Indian Sunset<\/em> &#8211; indolent vanilla<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\"><\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colorful, light and full of personality, the new BA\u00cfJA fragrance mists cover body and hair with a trail that changes with your mood. Six fragrances,&#8230;<\/p>\n","protected":false},"author":16,"featured_media":227860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110,2648],"tags":[],"quartier":[],"class_list":["post-227896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","category-makeup-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New BA\u00cfJA fragrance mists set the tone for summer<\/title>\n<meta name=\"description\" content=\"BA\u00cfJA unveils six new body and hair fragrance mists. 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