{"id":228296,"date":"2026-06-12T15:21:47","date_gmt":"2026-06-12T13:21:47","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/12\/paulas-choice-x-fifa-a-unique-pop-up-store-in-le-marais\/"},"modified":"2026-06-12T17:43:15","modified_gmt":"2026-06-12T15:43:15","slug":"paulas-choice-x-fifa-a-unique-pop-up-store-in-le-marais","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/12\/paulas-choice-x-fifa-a-unique-pop-up-store-in-le-marais\/","title":{"rendered":"Paula\u2019s Choice x FIFA: A Unique Pop-Up Store in Le Marais"},"content":{"rendered":"\n

Skin assessments, immersive experiences, and exclusive surprises: Paula\u2019s Choice is transforming Rue de Turenne into a beauty playground from June 17 to 21.<\/strong><\/p>\n\n

Soccer and skincare have rarely crossed paths. Yet this summer, Paula\u2019s Choice<\/a><\/strong> is proving that the two worlds have more in common than meets the eye. A few weeks after announcing its global partnership as the Official Skincare Sponsor of the 2026 FIFA World Cup and the 2027 FIFA Women\u2019s World Cup<\/strong>, the American brand is setting up shop in the heart of the Marais with a pop-up event created in collaboration with Sephora France<\/strong>. <\/p>\n\n

A playground for the skin<\/h2>\n\n

From June 17 to 21, Paula\u2019s Choice is setting up shop on Rue de Turenne<\/strong> with a pop-up store designed around its \u201cOfficial Supporter of Your Skin\u201d<\/strong> campaign .<\/strong> In a setting inspired by the world of soccer, the brand invites visitors to discover its skincare expertise through a series of fun and interactive experiences. A revamped penalty shootout<\/strong> will offer the chance to win various prizes<\/strong>, while a memory game featuring<\/strong> the brand\u2019s colors will give participants the opportunity to win travel-size products<\/strong>. The most competitive visitors can also try their luck at a claw machine filled with exclusive gifts<\/strong>. <\/p>\n\n

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The realm of the famous BHA exfoliant<\/h2>\n\n

It\u2019s impossible to talk about Paula\u2019s Choice without mentioning its famous 2% BHA Exfoliating Lotion<\/strong>, which has become a staple among skincare enthusiasts over the years. For the occasion, the brand has dedicated a space to it called \u201cPaula\u2019s Royal<\/strong>, \u201d<\/strong> where visitors can strike a pose in a setting inspired by this cult-favorite product. It\u2019s also a chance to discover several of the best-sellers that have contributed to Paula\u2019s Choice\u2019s international reputation and continue to appeal to fans of effective, science-based skincare routines. <\/p>\n\n

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2% BHA Exfoliating Lotion<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n
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A summer getaway in Le Marais<\/h2>\n\n

To extend the experience, Paula\u2019s Choice has planned several events throughout the week. 5-kilometer Running Clubs<\/strong> will bring together sports and skincare enthusiasts in a friendly atmosphere, whilea special<\/strong> F\u00eate de la Musique<\/strong>event<\/strong> will liven up the venue on June 21 with a DJ set organized in partnership with La Java.<\/strong> <\/p>\n\n

Between events, visitors can also take a break at Caf\u00e9 Nuances<\/strong>, which has been invited to put a new spin on the traditional halftime break with a selection of artisanal coffees. It\u2019s a very Parisian way to celebrate the arrival of summer. <\/p>\n\n

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When beauty meets performance<\/h2>\n\n

This pop-up perfectly illustrates Paula\u2019s Choice\u2019s new direction<\/strong>. Through its partnership with FIFA<\/strong>, the brand champions a vision of beauty that focuses more on performance, endurance, and resilience<\/strong> than on perfection. This philosophy is encapsulated in its \u201cOfficial Supporter of Your Skin\u201d<\/strong> campaign, which will accompany major soccer events in the coming years. <\/p>\n\n

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A post shared by Paula’s Choice Skincare (@paulaschoice)<\/a><\/p><\/div><\/blockquote>\n