{"id":228298,"date":"2026-06-13T08:41:41","date_gmt":"2026-06-13T06:41:41","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/13\/our-mothers-all-wore-it-this-dove-shaped-perfume-created-in-1948-is-making-a-big-comeback-this-summer-of-2026\/"},"modified":"2026-06-13T08:41:41","modified_gmt":"2026-06-13T06:41:41","slug":"our-mothers-all-wore-it-this-dove-shaped-perfume-created-in-1948-is-making-a-big-comeback-this-summer-of-2026","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/13\/our-mothers-all-wore-it-this-dove-shaped-perfume-created-in-1948-is-making-a-big-comeback-this-summer-of-2026\/","title":{"rendered":"\u201cOur mothers all wore it\u201d: this dove-shaped perfume, created in 1948, is making a big comeback this summer of 2026"},"content":{"rendered":"

This summer of 2026<\/a>, a legendary fragrance from the 20th century is back in the spotlight, sparking a craze among both those who have always known it and a whole new generation. Created in 1948<\/strong>, this perfume embodies the hope and lightheartedness of an era. Why is it making such a strong comeback today? <\/p>\n

L’Air du Temps by Nina Ricci: a classic born in the postwar era<\/h2>\n

Nina Ricci’s L’Air du Temps<\/strong> was created in 1948<\/strong>, at a time when lightness, hope, and a desire for renewal were central themes. The initial goal was to offer a fragrance<\/a> that broke away from the heavier scents of the time. Thus, from the moment it was launched, this creation established itself as a true icon. <\/p>\n

Its name alone evokes the very spirit of an era. More than just a perfume, it embodies a certain vision of femininity<\/a>: free and optimistic. This is undoubtedly why it continues to inspire such devotion, decades after its launch. <\/p>\n

Still available at Sephora<\/a> in 2026, it remains one of the most affordable fragrances among the great classics of French perfumery.<\/p>\n

A bottle that has become just as iconic as the fragrance itself<\/h3>\n

It is impossible to discuss L’Air du Temps without mentioning its famous bottle. The first version already featured a dove carved into its cap<\/strong>, a powerful symbol of peace in the years following the war. Later, Marc Lalique<\/strong> reinterpreted the design by envisioning two doves entwined, which became the visual signature of this fragrance. <\/p>\n

Over the decades, this iconic bottle has undergone several reinterpretations. Yet it has never strayed from its original identity. This ability to reinvent itself is a major factor in its exceptional longevity. <\/p>\n

\u201cA Proustian madeleine for some, a wonderful discovery for others.\u201d<\/p><\/blockquote>\n

What our grandmothers loved about this floral fragrance<\/h2>\n

The composition of L’Air du Temps is based on a rich and delicate floral bouquet. It features jasmine, gardenia, iris, carnation, and rose<\/strong>, enhanced by spicy notes of clove. The warmer base notes are anchored by sandalwood<\/strong>. <\/p>\n

This floral fragrance is the perfect match for the summer season. What\u2019s more, it retains that timeless charm that has captivated generations of women. <\/p>\n

    \n
  • Founded in 1948<\/strong> by Nina Ricci<\/li>\n
  • A bottle designed by Marc Lalique<\/strong> featuring two doves entwined<\/li>\n
  • Floral notes: jasmine, gardenia, iris, carnation, rose<\/li>\n
  • Spicy notes of clove with a base of sandalwood<\/li>\n
  • Still available at Sephora in 2026<\/li>\n<\/ul>\n

    For many fragrance enthusiasts, this scent is a sure bet. It is both bright and delicate. For those discovering it this summer, however, it\u2019s a truly delightful olfactory surprise. <\/p>\n

    Why this resurgence is linked to summer<\/h3>\n

    It\u2019s no coincidence that L\u2019Air du Temps has been attracting attention again in recent weeks. Its floral scent is perfectly suited to the light, airy mood of the warm season. As a result, it\u2019s a natural choice for summer days, whether spent in the city or in the countryside. <\/p>\n

    Many perfume enthusiasts are rediscovering the timeless classics right now. This underlying trend is also prompting young women to turn to fragrances worn by their mothers or grandmothers before them. <\/p>\n

    A fragrance that transcends generations without ever going out of style<\/h2>\n

    What makes L’Air du Temps so special is its ability to resonate with women from very different backgrounds. For some, this fragrance evokes childhood memories of a bottle sitting on a dressing table. For others, it marks their first encounter with a timeless classic. <\/p>\n

    What\u2019s more, its floral profile\u2014neither too sweet nor too green\u2014keeps it right on trend. It doesn\u2019t try to mimic current trends. Yet it remains surprisingly modern to wear. <\/p>\n

    This longevity, rare in the world of perfumery, is also due to its deeply meaningful history. Born during a period of reconstruction and worn by generations of women, this fragrance embodies something profoundly human: the desire for lightness and renewal. A true classic, then, never really goes out of style. <\/p>\n","protected":false},"excerpt":{"rendered":"

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