{"id":228768,"date":"2026-06-15T19:48:36","date_gmt":"2026-06-15T17:48:36","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/15\/forget-powder-blush-this-summer-this-liquid-highlighter-launched-by-hailey-bieber-is-already-trending-on-google\/"},"modified":"2026-06-15T19:48:36","modified_gmt":"2026-06-15T17:48:36","slug":"forget-powder-blush-this-summer-this-liquid-highlighter-launched-by-hailey-bieber-is-already-trending-on-google","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/15\/forget-powder-blush-this-summer-this-liquid-highlighter-launched-by-hailey-bieber-is-already-trending-on-google\/","title":{"rendered":"Forget powder blush this summer: this liquid highlighter launched by Hailey Bieber is already trending on Google"},"content":{"rendered":"<p>This summer of 2026, a new <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/13\/at-the-anna-sui-fashion-show-pat-mcgrath-applied-this-turquoise-shade-to-the-models-eyelashes-setting-the-tone-for-2026-beauty-trends\/\">makeup<\/a> product is shaking up beauty routines. Blush, which has reigned supreme on cheeks for several seasons, now faces competition from an unexpected texture that promises an effortlessly radiant complexion. <\/p>\n<h2>When liquid highlighter takes on blush<\/h2>\n<p>For the past few seasons, blush has dominated <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/13\/following-k-beauty-k-wellness-is-making-its-way-to-the-united-states-and-setting-its-sights-on-france-this-year-with-its-korean-inspired-rituals\/\">makeup<\/a> bags. Shimmery blush, in particular, has become so popular that it has almost pushed highlighter into the background. <\/p>\n<p>Yet the numbers speak for themselves. In just one month, global Google searches for the term &#8220;liquid highlighter&#8221; have jumped by <strong>30%.<\/strong> This surge coincides with the time <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/13\/from-the-micro-bob-to-hailey-biebers-french-bob-the-short-womens-haircuts-making-waves-this-summer-2026\/\">Hailey Bieber<\/a> began teasing her summer collection for Rhode, her beauty brand.  <\/p>\n<p>At the heart of this new line are cream bronzers and &#8220;highlight milks&#8221;: illuminators with a milky texture that leave a <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/13\/pearl-nails-the-pearlescent-manicure-from-the-90s-that-dua-lipa-has-embraced-is-making-a-big-comeback-this-summer-of-2026\/\">shimmering veil<\/a> on the tops of the cheekbones.<\/p>\n<h3>The &#8220;clean girl&#8221; aesthetic: a catalyst for change<\/h3>\n<p>The decline of the classic highlighter can be partly attributed to the rise of the &#8220;clean girl&#8221; aesthetic. This trend, which emphasizes subtle makeup, has gradually pushed overly intense products to the sidelines. <\/p>\n<p>What\u2019s more, the rise of shimmery blush has made daily highlighter application a thing of the past. Now, blush alone is enough to give you a healthy glow. <\/p>\n<p>It is in this specific context that liquid highlighter is making a comeback, offering a lighter and more natural alternative.<\/p>\n<blockquote><p>\u201cMore natural and lightweight than powder highlighter, liquid highlighter seems ideal for a subtle makeup look that delicately highlights the flat areas of the face.\u201d<\/p><\/blockquote>\n<h2>Brands that are driving the trend<\/h2>\n<p>Rhode isn&#8217;t the only one driving this trend. <strong>Hourglass&#8217;s Unreal Liquid Highlighters<\/strong>, launched in mid-April, are currently creating a buzz on social media. <\/p>\n<p>What\u2019s more, Lanc\u00f4me\u2019s Juicy Tubes are no longer just for the lips: they\u2019re now available as cheek highlighters, while retaining their signature glossy shine. Dior\u2019s summer collection also features a new \u201chealthy glow\u201d shade of the Dior Forever Glow Maximizer. <\/p>\n<p>On the other hand, each brand brings its own unique twist to this trend, whether through skincare ingredients, serum-like textures, or dropper tips to control the intensity of the glow.<\/p>\n<h3>Formulas enriched with active skincare ingredients<\/h3>\n<p>What sets these liquid highlighters apart from traditional powder highlighters is their composition. Their formula contains more water, making them feel lighter on the skin. <\/p>\n<p>Rhode&#8217;s Highlight Milk, for example, features a trio <strong>of ceramides, vitamin E, and glycerin<\/strong> \u2014the brand&#8217;s signature ingredients. It can be applied to the d\u00e9colletage, chest, or legs, and blended with foundation or tinted moisturizer. It is available in <strong>4 shades<\/strong>.  <\/p>\n<ul>\n<li><strong>Rhode&#8217;s Highlight Milk<\/strong> (\u20ac37): a milky texture with a pearlescent finish, enriched with ceramides and vitamin E<\/li>\n<li><strong>Hourglass Unreal Liquid Highlighter<\/strong> (\u20ac45): serum-like texture, hyaluronic acid, claimed to last 12 hours<\/li>\n<li><strong>Kiko Milano&#8217;s Glow Fusion Highlighting Drops<\/strong> (\u20ac11.99): an ultra-light, serum-like texture with shimmering pearls<\/li>\n<li>The <strong>Dior Forever Glow Maximizer<\/strong> (\u20ac43): a formula containing <strong>92% naturally derived ingredients<\/strong>, with moisturizing iris extract<\/li>\n<li><strong>Rare Beauty&#8217;s Positive Light<\/strong> (\u20ac33): pearl particles, lotus flower extract, gardenia fruit extract, and white water lily root extract<\/li>\n<\/ul>\n<h2>How to Use a Liquid Highlighter Instead of Blush<\/h2>\n<p>It&#8217;s easy to apply. Simply dab the product with your fingertips onto the tops of your cheekbones, your brow bones, or the bridge of your nose. The result is a glowing, luminous complexion, without any heavy residue.  <\/p>\n<p>For those who are hesitant to give up their blush, know that it\u2019s possible to use both. First, apply powder or cream blush, then layer on a touch of liquid highlighter to boost the glow. Many products, such as Rhode\u2019s Highlight Milk, can also be mixed directly into tinted moisturizer for a more seamless effect.  <\/p>\n<p>The only tip to keep in mind: choose a shade that\u2019s slightly lighter than your skin tone for a harmonious, natural look.<\/p>\n<h3>Which liquid highlighter should you choose based on your beauty profile?<\/h3>\n<p>For fans of minimalist makeup, Typology\u2019s 5% Vitamin C + Aloe Vera Brightening Concentrate is a must-have. Its formula is <strong>98% natural<\/strong> and can be mixed into a day cream or serum. <\/p>\n<p>For a more intense wet look and a finish similar to glossy blush, Lanc\u00f4me\u2019s Cheeks Juicy Tubes\u2014with their jelly-like texture and luminous pigments\u2014remain a top choice. Available in <strong>three shades<\/strong>, they blend easily with your fingertips. <\/p>\n<p>Finally, for those looking for long-lasting wear, Benefit Cosmetics\u2019 Dew-la-la promises <strong>12 hours<\/strong> of radiance thanks to a blend of hyaluronic acid, niacinamide, sunflower seed oil, and glycerin. Available in <strong>6 shades<\/strong>, it gently warms the complexion throughout the day. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>This summer of 2026, a new makeup product is shaking up beauty routines. Blush, which has reigned supreme on cheeks for several seasons, now faces&#8230;<\/p>\n","protected":false},"author":13,"featured_media":228445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[5330],"quartier":[],"class_list":["post-228768","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-blush"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forget powder blush this summer: this liquid highlighter launched by Hailey Bieber is already trending on Google<\/title>\n<meta name=\"description\" content=\"In the summer of 2026, liquid highlighter will take the spotlight over blush, offering a natural, glowing complexion and a lighter texture than powder.\" \/>\n<meta name=\"robots\" content=\"index, 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