{"id":229237,"date":"2026-06-19T09:19:38","date_gmt":"2026-06-19T07:19:38","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/19\/from-the-550-to-the-2002r-these-5-new-balance-models-will-dominate-the-streets-in-2026\/"},"modified":"2026-06-19T09:19:38","modified_gmt":"2026-06-19T07:19:38","slug":"from-the-550-to-the-2002r-these-5-new-balance-models-will-dominate-the-streets-in-2026","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/19\/from-the-550-to-the-2002r-these-5-new-balance-models-will-dominate-the-streets-in-2026\/","title":{"rendered":"From the 550 to the 2002R, these 5 New Balance models will dominate the streets in 2026"},"content":{"rendered":"<p>For decades, the brand with the &#8220;N&#8221; logo has established itself as a must-have in the world of sneakers. In 2026, <strong>New Balance<\/strong> cemented its place at the forefront of <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/16\/from-boho-to-y2k-6-beach-looks-that-will-dominate-the-trends-of-summer-2026\/\">trends<\/a>, with models that sell out as soon as they\u2019re released and collaborations that generate buzz far beyond the world of fashion. <\/p>\n<h2>A story that begins long before the street<\/h2>\n<p>It all began in <strong><a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/17\/very-popular-140-years-ago-this-short-male-name-with-imperial-connotations-is-making-a-strong-comeback-in-the-2026-trends\/\">1906<\/a> in Boston<\/strong>, Massachusetts, with orthopedic shoes and arch supports. The brand then entered the running shoe market. In <strong>1976<\/strong>, its first athletic model, the 30, was launched and already featured the famous \u201cN\u201d logo.  <\/p>\n<p>After that, the <strong>574<\/strong> took the streets by storm. As soon as a new pair is released, it sells out immediately. Furthermore, the rise of the \u201cnormcore\u201d trend\u2014so beloved by <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/17\/denim-micro-shorts-are-making-a-big-comeback-this-summer-of-2026-just-like-in-the-days-of-kate-moss-and-amy-winehouse\/\">Gen Z<\/a> \u2014has significantly amplified this phenomenon in recent years.  <\/p>\n<p>The brand has also been able to surround itself with the right people. Prestigious collaborations with Miu Miu, Casablanca, and Aim\u00e9 Leon Dore have further cemented its status as <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/16\/hailey-bieber-poses-with-this-suede-mango-bag-priced-at-e199-99-which-has-all-the-hallmarks-of-a-designer-piece-for-summer-2026\/\">a coveted brand<\/a>, both on the track and on the streets of major cities. <\/p>\n<blockquote><p>&#8220;Now more than ever, let&#8217;s prove wrong the character played by Ryan Gosling in the movie *Crazy, Stupid, Love*, who throws Steve Carell&#8217;s New Balance sneakers overboard.&#8221;<\/p><\/blockquote>\n<h3>Models that took a while to find their audience<\/h3>\n<p>Some models went through a rough patch before gaining popularity. This was the case with the <strong>550<\/strong>, released in <strong>1980<\/strong>, which didn\u2019t become a must-have until <strong>2020<\/strong>. Similarly, the <strong>2002R<\/strong>, which debuted in <strong>2010<\/strong>, didn\u2019t find its audience until the early 2020s.  <\/p>\n<p>In contrast, other, more recent models became bestsellers almost overnight. This is particularly true of <strong>the 327<\/strong> and the <strong>1906R<\/strong>, two models that quickly won over a wide audience. <\/p>\n<h2>The Five Pairs to Watch in 2026<\/h2>\n<p>To choose the right pair this year, you need to know the features of each model. Each one has its own story, its own technical advantages, and its own distinct style. Here\u2019s what you need to keep in mind before making your choice.  <\/p>\n<ul>\n<li><strong>The 1906R<\/strong> \u2014a retro silhouette inspired by 2000s running shoes, featuring mesh linings and smooth nubuck overlays, starting at <strong>\u20ac160.<\/strong><\/li>\n<li><strong>The MADE in USA 990v6<\/strong> \u2014six versions available, made in the United States, comfortable and reliable, starting at <strong>\u20ac250.<\/strong><\/li>\n<li><strong>The 327<\/strong> \u2014designed by Charlotte Lee in April 2020, featuring oversized &#8220;N&#8221; logos and studded soles, starting at <strong>\u20ac120.<\/strong><\/li>\n<li><strong>The 2002R<\/strong> \u2014the successor to the 2001, revived thanks to the dad shoe trend, available in several colorways, starting at <strong>\u20ac150.<\/strong><\/li>\n<li><strong>The 550<\/strong> \u2014a classic basketball shoe formerly known as the &#8220;P550 Basketball Oxford,&#8221; relaunched by Aim\u00e9 Leon Dore in <strong>2020<\/strong> in four colorways, starting at <strong>\u20ac150.<\/strong><\/li>\n<\/ul>\n<h3>The 1906R and the 990v6: Two Visions of Style<\/h3>\n<p>The <strong>1906R<\/strong> draws its uniqueness from its mesh underlayers, combined with smooth nubuck overlays. In addition, the plastic reinforcement enhances the heel counters and improves the shoe&#8217;s durability. <\/p>\n<p>For its part, the <strong>990<\/strong> has seen no fewer than six versions since its debut. The 990v6 fully embodies the brand&#8217;s spirit: comfortable, reliable, understatedly elegant, and still made in the United States. As a result, it ranks among the most popular sneakers in the catalog.  <\/p>\n<h2>The 327, the 2002R, and the 550: three spectacular comebacks<\/h2>\n<p>The <strong>327<\/strong> was created by designer Charlotte Lee, who drew inspiration from the silhouette of 1970s running shoes. The oversized &#8220;N&#8221; logos on the sides and the studded rubber soles give this pair a character all its own. The collaboration with the Franco-Moroccan brand Casablanca also contributed to its success, featuring a white perforated leather upper and a color scheme blending green and orange.  <\/p>\n<p>The <strong>2002R<\/strong>, for its part, is the direct successor to the 2001 model. It features a more refined design and a more advanced suspension system. However, when it was released in 2010, its high price kept it out of reach of the general public. It was the \u201cdad shoes\u201d trend in the early 2020s that finally brought it back into the spotlight under the name 2002R.   <\/p>\n<p>The <strong>550<\/strong> followed a similar path. Released in 1980 as the \u201cP550 Basketball Oxford\u201d for basketball players, it failed to achieve the expected success against Nike and Reebok in the 1990s. Now, thanks to a collaboration with the New York-based brand Aim\u00e9 Leon Dore in 2020, it has risen to become one of the most sought-after iconic sneakers on the market.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>For decades, the brand with the &#8220;N&#8221; logo has established itself as a must-have in the world of sneakers. In 2026, New Balance cemented its&#8230;<\/p>\n","protected":false},"author":13,"featured_media":229012,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[3487],"quartier":[],"class_list":["post-229237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-new-balance-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From the 550 to the 2002R, these 5 New Balance models will take over the streets in 2026<\/title>\n<meta name=\"description\" content=\"GQ highlights the trendiest New Balance models of 2026\u2014from the 550 to the 2002R\u2014so you can get your hands on the best pairs of the moment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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