{"id":229882,"date":"2026-06-22T11:03:37","date_gmt":"2026-06-22T09:03:37","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/"},"modified":"2026-06-22T11:03:37","modified_gmt":"2026-06-22T09:03:37","slug":"chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/","title":{"rendered":"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate Music Day with its iconic fragrance"},"content":{"rendered":"

This Sunday, June 21, 2026, the Parisian fashion house Chlo\u00e9<\/strong> will take over a caf\u00e9 in the Marais for an experience blending fragrance and live music. The event, open to everyone and free to attend, promises an unexpected encounter between an iconic fragrance and the excitement of the F\u00eate de la Musique<\/a>. <\/p>\n

A Parisian caf\u00e9 at the heart of an olfactory and musical experience<\/h2>\n

Merlo Caff\u00e8<\/strong>, located at 57 rue de Turenne in the 3rd arrondissement<\/strong>, will host the brand for a unique afternoon. From 4:00 p.m. to 8:00 p.m.<\/strong>, the venue will be transformed into a setting for a sensory and musical tasting experience. Admission is free<\/a>, and the event is open to the public. <\/p>\n

The event features an olfactory experience with sample giveaways<\/strong>, a DJ set<\/a>, and a themed drink menu. Every detail of the experience has been carefully designed to extend the encounter with the fragrance in a neighborhood setting, far removed from the traditional conventions of luxury perfumery. <\/p>\n

Music Day is a key date on the events calendar<\/a>. As a result, signing up for it allows the company to reach a broad, curious audience that\u2019s already in a celebratory mood. <\/p>\n

Chlo\u00e9 Eau de Parfum, a fragrance launched in 2008<\/h3>\n

This entire campaign revolves around Chlo\u00e9’s Eau de Parfum<\/strong>, launched in 2008<\/strong>. This fragrance forms the foundation of the brand’s olfactory heritage. Furthermore, it remains the central pillar of the brand’s fragrance lineup. <\/p>\n

The brand’s fragrance business is operated under license by the Prestige division of the Coty Group<\/strong>. This structure enables the company to roll out ambitious marketing campaigns on a national and international scale. <\/p>\n

“The campaign aims to boost the fragrance’s visibility and appeal, while reaffirming its central role within the brand’s product lineup.”<\/p><\/blockquote>\n

A flanking strategy to maintain a market presence<\/h2>\n

To ensure the long-term relevance of L’Eau de Parfum, the brand relies on a strategy of<\/strong> regularly launching flankers<\/strong>. These variations retain the name and bottle design of the original fragrance, while adapting its olfactory signature. <\/p>\n

These versions include the Intense, Lumineuse, Rose Naturelle<\/strong>, and Rose Tangerine<\/strong> variants. Each targets a distinct consumer profile. As a result, the brand maintains a consistent market presence without launching a multitude of standalone concepts. <\/p>\n

    \n
  • Intense<\/strong> Edition: a deeper, more concentrated version of the original signature fragrance<\/li>\n
  • Luminous<\/strong> Variation: A Lighter, More Airy Interpretation<\/li>\n
  • Natural Rose<\/strong> Variation: A More Distinct Floral Approach<\/li>\n
  • Tangerine Rose<\/strong> Variation: a fruity note for a more youthful profile<\/li>\n
  • The bottle and name remain the same in every version: a strong and recognizable visual consistency<\/li>\n<\/ul>\n

    At the same time, the brand has developed other lines, such as the Nomade<\/strong> range and the L’Atelier des Fleurs<\/strong> fine fragrance collection. However, the original Eau de Parfum remains the cornerstone of the brand’s identity, around which everything else is organized. <\/p>\n

    Flankers as a Tool for Building Long-Term Customer Loyalty<\/h3>\n

    This approach, based on variations, allows the brand to appeal to different consumers without blurring its image. Furthermore, it prevents the market saturation that would result from launching new concepts too frequently. The bottle remains recognizable, as does the name. <\/p>\n

    As a result, each new version enhances the original fragrance’s reputation rather than competing with it. This is a well-established portfolio management model that has now been adopted by many players in the luxury fragrance industry. <\/p>\n

    Luxury Meets Consumers Face-to-Face in the City<\/h2>\n

    By choosing Merlo Caff\u00e8 as its setting, Chlo\u00e9 Parfums<\/strong> is tapping into a major trend in local urban activations. This type of initiative allows luxury brands to engage directly with consumers in familiar, everyday settings. It is an increasingly popular communication strategy in the industry. <\/p>\n

    The choice of the Marais is no coincidence. This Parisian neighborhood is home to an urban clientele that appreciates cultural experiences and brands with a strong identity. As such, the location at 57 rue de Turenne<\/strong> offers the ideal setting for creating a memorable brand experience. <\/p>\n

    Furthermore, combining fragrance and music in the same space creates a multisensory experience. This type of synergy strengthens the emotional connection between a fragrance and participants\u2019 memories. This is precisely what the brand is seeking to build around its all-time bestseller. <\/p>\n

    The event is open to everyone, with no invitation or admission ticket required. It\u2019s also a way to make the brand more accessible to everyone, while maintaining the attention to detail that goes into every aspect of the experience. Chlo\u00e9<\/strong> thus reminds us that luxury can also be experienced on the street, on a Sunday afternoon in June. <\/p>\n","protected":false},"excerpt":{"rendered":"

    This Sunday, June 21, 2026, the Parisian fashion house Chlo\u00e9 will take over a caf\u00e9 in the Marais for an experience blending fragrance and live…<\/p>\n","protected":false},"author":13,"featured_media":229477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[8188],"quartier":[],"class_list":["post-229882","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-chloe"],"acf":[],"yoast_head":"\nChlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate F\u00eate de la Musique with its iconic fragrance<\/title>\n<meta name=\"description\" content=\"Chlo\u00e9 is taking over the Marais on June 21, 2026, for a free event featuring perfume, a DJ set, and themed drinks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate F\u00eate de la Musique with its iconic fragrance\" \/>\n<meta property=\"og:description\" content=\"Chlo\u00e9 is taking over the Marais on June 21, 2026, for a free event featuring perfume, a DJ set, and themed drinks.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/\" \/>\n<meta property=\"og:site_name\" content=\"Paris Select\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/parisselect\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-22T09:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"zaccharie touboul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zaccharie touboul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/\"},\"author\":{\"name\":\"zaccharie touboul\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/3675d9a80d6cbefbfde597e393c036aa\"},\"headline\":\"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate Music Day with its iconic fragrance\",\"datePublished\":\"2026-06-22T09:03:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/\"},\"wordCount\":774,\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg\",\"keywords\":[\"Chlo\u00e9\"],\"articleSection\":[\"News du Luxe\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/\",\"name\":\"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate F\u00eate de la Musique with its iconic fragrance\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg\",\"datePublished\":\"2026-06-22T09:03:37+00:00\",\"description\":\"Chlo\u00e9 is taking over the Marais on June 21, 2026, for a free event featuring perfume, a DJ set, and themed drinks.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg\",\"contentUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg\",\"width\":1200,\"height\":700,\"caption\":\"ParisSelectBook - Chlo\u00e9 investit un caf\u00e9 du Marais le 21 juin pour c\u00e9l\u00e9brer la F\u00eate de la Musique autour de son parfum culte\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/22\\\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Que faire \u00e0 Paris ?\",\"item\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/category\\\/que-faire-a-paris-en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate Music Day with its iconic fragrance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/\",\"name\":\"Paris Select Book\",\"description\":\"Le guide chic des Tendances Parisiennes\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\",\"name\":\"Paris Select\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-IG-TKTK-LK.png\",\"contentUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-IG-TKTK-LK.png\",\"width\":684,\"height\":665,\"caption\":\"Paris Select\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/parisselect\",\"https:\\\/\\\/www.instagram.com\\\/parisselect\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@parisselect\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/3675d9a80d6cbefbfde597e393c036aa\",\"name\":\"zaccharie touboul\",\"sameAs\":[\"https:\\\/\\\/www.parisselectbook.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate F\u00eate de la Musique with its iconic fragrance","description":"Chlo\u00e9 is taking over the Marais on June 21, 2026, for a free event featuring perfume, a DJ set, and themed drinks.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/","og_locale":"en_US","og_type":"article","og_title":"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate F\u00eate de la Musique with its iconic fragrance","og_description":"Chlo\u00e9 is taking over the Marais on June 21, 2026, for a free event featuring perfume, a DJ set, and themed drinks.","og_url":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/","og_site_name":"Paris Select","article_publisher":"https:\/\/www.facebook.com\/parisselect","article_published_time":"2026-06-22T09:03:37+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg","type":"image\/jpeg"}],"author":"zaccharie touboul","twitter_card":"summary_large_image","twitter_misc":{"Written by":"zaccharie touboul","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/#article","isPartOf":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/"},"author":{"name":"zaccharie touboul","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/person\/3675d9a80d6cbefbfde597e393c036aa"},"headline":"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate Music Day with its iconic fragrance","datePublished":"2026-06-22T09:03:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/"},"wordCount":774,"publisher":{"@id":"https:\/\/www.parisselectbook.com\/en\/#organization"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg","keywords":["Chlo\u00e9"],"articleSection":["News du Luxe"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/","url":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/","name":"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate F\u00eate de la Musique with its iconic fragrance","isPartOf":{"@id":"https:\/\/www.parisselectbook.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/#primaryimage"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg","datePublished":"2026-06-22T09:03:37+00:00","description":"Chlo\u00e9 is taking over the Marais on June 21, 2026, for a free event featuring perfume, a DJ set, and themed drinks.","breadcrumb":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/#primaryimage","url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg","contentUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229475-ParisSelectBook-Chloe-investit-un-cafe-du-Marais-le-21-juin-pour-celebrer-la-Fete-de-la-Musique-autour-de-son-parfum-culte.jpg","width":1200,"height":700,"caption":"ParisSelectBook - Chlo\u00e9 investit un caf\u00e9 du Marais le 21 juin pour c\u00e9l\u00e9brer la F\u00eate de la Musique autour de son parfum culte"},{"@type":"BreadcrumbList","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/22\/chloe-will-host-an-event-at-a-cafe-in-the-marais-on-june-21-to-celebrate-music-day-with-its-iconic-fragrance\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Que faire \u00e0 Paris ?","item":"https:\/\/www.parisselectbook.com\/en\/category\/que-faire-a-paris-en\/"},{"@type":"ListItem","position":2,"name":"Chlo\u00e9 will host an event at a caf\u00e9 in the Marais on June 21 to celebrate Music Day with its iconic fragrance"}]},{"@type":"WebSite","@id":"https:\/\/www.parisselectbook.com\/en\/#website","url":"https:\/\/www.parisselectbook.com\/en\/","name":"Paris Select Book","description":"Le guide chic des Tendances Parisiennes","publisher":{"@id":"https:\/\/www.parisselectbook.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.parisselectbook.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.parisselectbook.com\/en\/#organization","name":"Paris Select","url":"https:\/\/www.parisselectbook.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/06\/logo-IG-TKTK-LK.png","contentUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/06\/logo-IG-TKTK-LK.png","width":684,"height":665,"caption":"Paris Select"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/parisselect","https:\/\/www.instagram.com\/parisselect\/","https:\/\/www.tiktok.com\/@parisselect"]},{"@type":"Person","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/person\/3675d9a80d6cbefbfde597e393c036aa","name":"zaccharie touboul","sameAs":["https:\/\/www.parisselectbook.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts\/229882","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/comments?post=229882"}],"version-history":[{"count":0,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts\/229882\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/media\/229477"}],"wp:attachment":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/media?parent=229882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/categories?post=229882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/tags?post=229882"},{"taxonomy":"quartier","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/quartier?post=229882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}