{"id":229977,"date":"2026-06-23T08:41:38","date_gmt":"2026-06-23T06:41:38","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/"},"modified":"2026-06-23T08:41:38","modified_gmt":"2026-06-23T06:41:38","slug":"why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/","title":{"rendered":"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the “no-makeup” makeup look"},"content":{"rendered":"

Clear mascara<\/strong> has emerged as one of the most talked-about beauty products of 2026. Yet the very idea behind it seems paradoxical: why apply mascara<\/a> that isn\u2019t visible? Gen Z has its reasons, and they\u2019re more convincing than you might think. <\/p>\n

The mascara like no other<\/h2>\n

Makeup is often synonymous with color and contrast. Yet Gen Z has taken the complete opposite approach, shunning black mascara in favor of a virtually invisible product<\/a>. <\/p>\n

This choice is not insignificant. It is part of a much broader beauty trend<\/a>, driven by a generation that is embracing a different approach to appearance. As a result, clear mascara<\/strong> has become one of the defining symbols of this new way of applying makeup. <\/p>\n

What’s more, this product meets a real need. Consumers are looking for shorter, simpler routines<\/a> and natural-looking results. The clear eyelash primer checks all those boxes at once. <\/p>\n

“No-makeup” makeup taken to the extreme<\/h3>\n

The dominant beauty trend today is the \u201cno-makeup makeup\u201d look<\/strong>: looking put-together without it being obvious. This well-known concept has taken on a new dimension with the advent of colorless products. <\/p>\n

As a result, well-groomed yet natural-looking eyelashes have become a goal in and of themselves. People no longer seek to dramatically lengthen or thicken them. Instead, they aim to tame them and give them a curl, without a trace of color. <\/p>\n

The \u201cclean girl\u201d trend at the heart of the phenomenon<\/h2>\n

The \u201cclean girl\u201d<\/strong> trend has sparked a surge in numerous micro-trends and beauty techniques. Think \u201cno-makeup\u201d makeup, or \u201cmorning shred routines.\u201d The idea is always the same: to look put-together while appearing to have put in minimal effort. <\/p>\n

Clear mascara<\/strong> has established itself as an essential tool for the \u201cclean girl\u201d aesthetic and its so-called \u201ceffortless\u201d routine. It has thus become a direct competitor to the Lash Lift and the Brow Lift, two techniques that were previously very popular. <\/p>\n

“The segment experienced a significant surge when consumers began looking for alternatives they could enjoy at home.”<\/p><\/blockquote>\n

Caroline Auvilla<\/strong>, Director of Product Development at Typology<\/strong>, confirms this trend. Her analysis clearly illustrates how a fundamental trend can transform an entire market in a short period of time. <\/p>\n

In addition, the appearance on social media of the first transparent products, such as The<\/strong> Ordinary’s Curled Lash Fixer, played a key role in this acceleration.<\/p>\n

Social Media as a Catalyst<\/h3>\n

Social media platforms have amplified this trend at an unprecedented rate. Videos featuring minimalist beauty routines are everywhere on these platforms, and clear eyelash primer often takes center stage. <\/p>\n

On the other hand, classic black mascara is gradually disappearing from Gen Z\u2019s \u201cget ready with me\u201d videos. This shift says a lot about the evolution of the beauty trends embraced by this generation.<\/p>\n

    \n
  • Clear mascara<\/strong> fits the \u201cclean girl\u201d aesthetic.<\/li>\n
  • It competes directly with the Lash Lift and the Brow Lift.<\/li>\n
  • The Ordinary offers a clear eyelash curler.<\/li>\n
  • This trend has been accelerated by the demand for at-home alternatives.<\/li>\n
  • Social media played a central role in its spread.<\/li>\n<\/ul>\n

    A product that redefines the rules of makeup<\/h2>\n

    Choosing a clear setting gel also means opting for a less restrictive approach to makeup. No smudges on your eyelids, no touch-ups throughout the day, and no complicated makeup removal at night. <\/p>\n

    As a result, clear mascara<\/strong> appeals not only for its aesthetic appeal but also for its practicality. It fits easily into a quick routine, which is what young consumers are looking for above all else. <\/p>\n

    As a result, this product is no longer aimed solely at Gen Z. Other generations, who appreciate simplified routines, are also beginning to take an interest in it. The clear mascara is thus making inroads far beyond its original target audience. <\/p>\n

    On the other hand, fans of bolder, more dramatic makeup are still holding back for now. However, even among them, clear mascara<\/strong> sometimes finds its place as a complement to a more elaborate look, to set the eyebrows or tame the lower lashes. <\/p>\n","protected":false},"excerpt":{"rendered":"

    Clear mascara has emerged as one of the most talked-about beauty products of 2026. Yet the very idea behind it seems paradoxical: why apply mascara…<\/p>\n","protected":false},"author":13,"featured_media":229621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[8206],"quartier":[],"class_list":["post-229977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-clear-mascara"],"acf":[],"yoast_head":"\nWhy Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the \u201cno-makeup\u201d makeup look<\/title>\n<meta name=\"description\" content=\"Gen Z is embracing clear mascara in 2026 to achieve an effortlessly put-together look thanks to the "clean girl" trend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the \u201cno-makeup\u201d makeup look\" \/>\n<meta property=\"og:description\" content=\"Gen Z is embracing clear mascara in 2026 to achieve an effortlessly put-together look thanks to the "clean girl" trend.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/\" \/>\n<meta property=\"og:site_name\" content=\"Paris Select\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/parisselect\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-23T06:41:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"zaccharie touboul\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zaccharie touboul\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/\"},\"author\":{\"name\":\"zaccharie touboul\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/3675d9a80d6cbefbfde597e393c036aa\"},\"headline\":\"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the “no-makeup” makeup look\",\"datePublished\":\"2026-06-23T06:41:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/\"},\"wordCount\":684,\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg\",\"keywords\":[\"clear mascara\"],\"articleSection\":[\"News du Luxe\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/\",\"name\":\"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the \u201cno-makeup\u201d makeup look\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg\",\"datePublished\":\"2026-06-23T06:41:38+00:00\",\"description\":\"Gen Z is embracing clear mascara in 2026 to achieve an effortlessly put-together look thanks to the \\\"clean girl\\\" trend.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg\",\"contentUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg\",\"width\":1200,\"height\":700,\"caption\":\"ParisSelectBook - Pourquoi la Gen Z d\u00e9laisse le mascara noir pour cette version transparente devenue l'arme secr\u00e8te du make-up no make-up\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/06\\\/23\\\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Que faire \u00e0 Paris ?\",\"item\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/category\\\/que-faire-a-paris-en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the “no-makeup” makeup look\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/\",\"name\":\"Paris Select Book\",\"description\":\"Le guide chic des Tendances Parisiennes\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\",\"name\":\"Paris Select\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-IG-TKTK-LK.png\",\"contentUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-IG-TKTK-LK.png\",\"width\":684,\"height\":665,\"caption\":\"Paris Select\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/parisselect\",\"https:\\\/\\\/www.instagram.com\\\/parisselect\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@parisselect\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/3675d9a80d6cbefbfde597e393c036aa\",\"name\":\"zaccharie touboul\",\"sameAs\":[\"https:\\\/\\\/www.parisselectbook.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the \u201cno-makeup\u201d makeup look","description":"Gen Z is embracing clear mascara in 2026 to achieve an effortlessly put-together look thanks to the \"clean girl\" trend.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/","og_locale":"en_US","og_type":"article","og_title":"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the \u201cno-makeup\u201d makeup look","og_description":"Gen Z is embracing clear mascara in 2026 to achieve an effortlessly put-together look thanks to the \"clean girl\" trend.","og_url":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/","og_site_name":"Paris Select","article_publisher":"https:\/\/www.facebook.com\/parisselect","article_published_time":"2026-06-23T06:41:38+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg","type":"image\/jpeg"}],"author":"zaccharie touboul","twitter_card":"summary_large_image","twitter_misc":{"Written by":"zaccharie touboul","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/#article","isPartOf":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/"},"author":{"name":"zaccharie touboul","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/person\/3675d9a80d6cbefbfde597e393c036aa"},"headline":"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the “no-makeup” makeup look","datePublished":"2026-06-23T06:41:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/"},"wordCount":684,"publisher":{"@id":"https:\/\/www.parisselectbook.com\/en\/#organization"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg","keywords":["clear mascara"],"articleSection":["News du Luxe"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/","url":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/","name":"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the \u201cno-makeup\u201d makeup look","isPartOf":{"@id":"https:\/\/www.parisselectbook.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/#primaryimage"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg","datePublished":"2026-06-23T06:41:38+00:00","description":"Gen Z is embracing clear mascara in 2026 to achieve an effortlessly put-together look thanks to the \"clean girl\" trend.","breadcrumb":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/#primaryimage","url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg","contentUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/06\/229619-ParisSelectBook-Pourquoi-la-Gen-Z-delaisse-le-mascara-noir-pour-cette-version-transparente-devenue-larme-secrete-du-make-up-no-make-up.jpg","width":1200,"height":700,"caption":"ParisSelectBook - Pourquoi la Gen Z d\u00e9laisse le mascara noir pour cette version transparente devenue l'arme secr\u00e8te du make-up no make-up"},{"@type":"BreadcrumbList","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/23\/why-gen-z-is-ditching-black-mascara-for-this-clear-version-which-has-become-the-secret-weapon-of-the-no-makeup-makeup-look\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Que faire \u00e0 Paris ?","item":"https:\/\/www.parisselectbook.com\/en\/category\/que-faire-a-paris-en\/"},{"@type":"ListItem","position":2,"name":"Why Gen Z is ditching black mascara for this clear version, which has become the secret weapon of the “no-makeup” makeup look"}]},{"@type":"WebSite","@id":"https:\/\/www.parisselectbook.com\/en\/#website","url":"https:\/\/www.parisselectbook.com\/en\/","name":"Paris Select Book","description":"Le guide chic des Tendances Parisiennes","publisher":{"@id":"https:\/\/www.parisselectbook.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.parisselectbook.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.parisselectbook.com\/en\/#organization","name":"Paris Select","url":"https:\/\/www.parisselectbook.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/06\/logo-IG-TKTK-LK.png","contentUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/06\/logo-IG-TKTK-LK.png","width":684,"height":665,"caption":"Paris Select"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/parisselect","https:\/\/www.instagram.com\/parisselect\/","https:\/\/www.tiktok.com\/@parisselect"]},{"@type":"Person","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/person\/3675d9a80d6cbefbfde597e393c036aa","name":"zaccharie touboul","sameAs":["https:\/\/www.parisselectbook.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts\/229977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/comments?post=229977"}],"version-history":[{"count":0,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts\/229977\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/media\/229621"}],"wp:attachment":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/media?parent=229977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/categories?post=229977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/tags?post=229977"},{"taxonomy":"quartier","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/quartier?post=229977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}