{"id":230474,"date":"2026-06-25T07:46:37","date_gmt":"2026-06-25T05:46:37","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/06\/25\/sun-kissed-glow-the-6-products-french-women-are-snapping-up-this-summer-for-a-natural-sun-kissed-complexion\/"},"modified":"2026-06-25T07:46:37","modified_gmt":"2026-06-25T05:46:37","slug":"sun-kissed-glow-the-6-products-french-women-are-snapping-up-this-summer-for-a-natural-sun-kissed-complexion","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/06\/25\/sun-kissed-glow-the-6-products-french-women-are-snapping-up-this-summer-for-a-natural-sun-kissed-complexion\/","title":{"rendered":"“Sun-kissed glow”: The 6 products French women are snapping up this summer for a natural sun-kissed complexion"},"content":{"rendered":"

In 2026, the quest for a natural sun-kissed glow takes on a whole new dimension. French women are no longer content to simply hope for a few hours of sunshine: they\u2019re creating their sun-kissed glow<\/strong> with a specific skincare routine<\/a>, and sales figures revealed by Klarna, the flexible payments platform, point to a real shift in beauty habits. <\/p>\n

A tan that starts long before you’re exposed to the sun<\/h2>\n

The first step to any good tan is preparing your skin<\/a>. According to Klarna data collected between January and May 2026<\/strong> compared to the same period in 2025, sales of exfoliating scrubs surged by 155%.<\/strong> Experts point out that well-exfoliated skin holds onto self-tanner better and prevents unsightly streaks. <\/p>\n

The top-rated product in this category is Yves Rocher’s Rich Body Scrub<\/strong>. As a result, this often-overlooked step has now become an essential part of any summer skincare routine<\/a>. <\/p>\n

What\u2019s more, self-tanning drops for the face are cementing their status as this season\u2019s star product. Sales of these products have soared by 124%<\/strong> over the same period. You mix them with your day cream<\/a> to precisely control the intensity of the tan\u2014a far cry from the uniform and sometimes overly orange self-tanners of the past. <\/p>\n

“Well-exfoliated skin holds onto self-tanner better and prevents an unsightly streaky tan.”<\/p><\/blockquote>\n

Self-tanning drops: the go-to custom-sized option<\/h3>\n

The recommended product in this category is Caudalie’s Self-Tanning Sun Drops<\/strong>. Their popularity stems from how easy they are to use. In contrast, traditional self-tanners offer little room for customization. <\/p>\n

Consequently, this personalized approach reflects a profound shift: French women want a sun-kissed glow<\/strong> that suits them, tailored to their skin tone and lifestyle.<\/p>\n

Sculpt, protect, illuminate: three steps that make all the difference<\/h2>\n

Once the foundation is applied, bronzer sculpts and warms up the complexion in just a few minutes. Sales have risen by 89%<\/strong> according to Klarna data. As a result, French women are no longer relying on a single product but are building their tan in successive layers. <\/p>\n

The recommended product is Too Faced’s Sun Bunny Bronzer<\/strong>. What’s more, this layering approach is reminiscent of professional makeup techniques, which are now accessible to everyone. <\/p>\n

    \n
  • Exfoliating scrub: +155%<\/strong> in sales between January and May 2026 (Klarna)<\/li>\n
  • Self-tanning drops for the face: +124%<\/strong> in sales over the same period<\/li>\n
  • Bronzing powder: +89%<\/strong> in sales, according to Klarna<\/li>\n
  • BB cream with SPF: +70%<\/strong> in sales, according to the platform<\/li>\n
  • Vitamin C serum: +82%<\/strong> in sales over the same period<\/li>\n<\/ul>\n

    These days, it’s hard to separate tanning from sun protection. Sales of SPF BB cream have increased by 70%<\/strong>, according to the Klarna platform. This product does both: it evens out the complexion while protecting the skin from UV rays. <\/p>\n

    The recommended product is Erborian’s Ginseng BB Cream<\/strong>. However, a BB cream without SPF no longer meets the expectations of French women in 2026, who now associate a radiant complexion with sun protection. <\/p>\n

    Vitamin C serum and hair oil: the two steps that make all the difference<\/h3>\n

    To ensure that a tan truly enhances the skin, vitamin C serum has become an essential step in the skincare routine, with an 82%<\/strong> increase in sales. Known for its antioxidant and brightening properties, it prepares the skin to absorb the tan while giving it a real boost of radiance. <\/p>\n

    The recommended product is Aroma-Zone’s 10% Vitamin C and Astaxanthin Concentrated Serum<\/strong>. This skincare product positions the ” Sun-kissed glow<\/strong> ” as a holistic approach, not just a superficial effect. <\/p>\n

    The trend doesn’t stop at the face. Sales of hair oil have surged by 128%<\/strong>, as it’s highly sought after for the shine and sensual texture it provides. The recommended product is L’Huile des R\u00eaves by Lazartigue<\/strong>. <\/p>\n

    A stylish look from head to toe<\/h2>\n

    French women now take a holistic approach to their sun-kissed glow<\/strong> \u2014even when it comes to their hair. This approach reflects a new way of embracing summer: more thoughtful, more strategic, but always with the goal of achieving a tan that looks natural. <\/p>\n

    Furthermore, these six products do not work in isolation. Each step prepares for or extends the next, from exfoliation to hair oil. As a result, the Sun-kissed glow<\/strong> routine comes together as a cohesive whole. <\/p>\n

    Klarna\u2019s sales figures, collected between January and May 2026, confirm that this shift is profound and lasting. As a result, a natural sun-kissed glow is no longer a matter of chance: it is the result of a deliberate strategy, product by product, that places the sun-kissed glow<\/strong> at the heart of summer 2026 beauty routines. <\/p>\n","protected":false},"excerpt":{"rendered":"

    In 2026, the quest for a natural sun-kissed glow takes on a whole new dimension. 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