{"id":233586,"date":"2026-07-15T09:19:36","date_gmt":"2026-07-15T07:19:36","guid":{"rendered":"https:\/\/www.parisselectbook.com\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/"},"modified":"2026-07-15T09:19:36","modified_gmt":"2026-07-15T07:19:36","slug":"mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/","title":{"rendered":"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer"},"content":{"rendered":"

This summer of 2026, a unique brown hair color<\/strong> is taking the spotlight in Parisian salons and on social media<\/a>. Its name: mocha hair. Warm, luminous, and surprisingly easy to pull off, this rich brown shade is establishing itself as the must-have hair color before the start of the school year\u2014and the numbers are staggering. <\/p>\n

A craze that can be measured in numbers<\/h2>\n

The data speaks for itself: 119,000 searches<\/strong> for the term \u201cmocha hair\u201d were recorded over the past month, representing an 82% increase over the past year<\/strong>. Such growth places this brown hair color<\/strong> well above the usual summer<\/a> hair trends. <\/p>\n

Danielle Louise, a beauty expert at Fresha\u2014the world\u2019s leading beauty booking platform\u2014attributes this trend to how easy it is to achieve. According to her, mocha hair is a trendier<\/a> take on classic brown\u2014and much more accessible than high-contrast highlights. It\u2019s a brown hair color<\/strong> that appeals as much for its practicality as for its aesthetic appeal. <\/p>\n

As a result, hairstylists and their clients know exactly what they’re getting. This shade meets criteria that are rarely found together: modernity<\/a>, a natural look, and low-maintenance. <\/p>\n

What Mocha Hair Really Does for Your Hair<\/h3>\n

In practice, mocha hair isn’t limited to a single shade. It features a range of warm browns, coffee, caramel, and subtle golden tones. This blend allows the hair to catch the light rather than appearing as a flat, uniform color. <\/p>\n

“Mocha hair is appealing because it adds depth, shine, and softness to brown hair.”<\/p><\/blockquote>\n

What’s more, this brown hair color<\/strong> requires less maintenance than a bright blonde or high-contrast highlights. It’s therefore a particularly smart choice for those who want to change up their look without damaging their hair. <\/p>\n

How to Choose the Right Shade for Your Skin Tone<\/h2>\n

One of the major advantages of this brown hair color<\/strong> is its ability to complement almost any skin tone. Danielle Louise recommends a softer milk chocolate mocha for cool undertones. On the other hand, those with warm undertones can opt for richer shades of caramel or espresso. <\/p>\n

However, the balance is crucial. Too many red highlights can make the color look harsh. Conversely, too many ashy tones cause it to lose its warm depth. The expert therefore recommends leaving this decision to a professional, who can tailor the mocha shade to your skin tone, natural hair color, and desired level of maintenance. <\/p>\n

Besides, brunettes don’t always need a complete makeover. A simple warm-toned hair gloss can be enough to make hair look richer, healthier, and more radiant. This versatility is also one of the strengths of mocha hair: it can be applied to almost any existing brown base. <\/p>\n

The Right Phrases to Use at the Hair Salon<\/h3>\n

To get the result you want, you need to speak the same language as your hairstylist. The terms to use when making your request are: \u201csoft mocha brown,\u201d \u201chot chocolate,\u201d \u201cespresso brown,\u201d or \u201csubtle caramel highlights.\u201d These descriptions will guide your stylist precisely in the right direction. <\/p>\n

On the other hand, thick strands and overly noticeable contrasts should be avoided. Lighter highlights should be applied carefully around the face, along the lengths, and at the ends\u2014exactly where the sun naturally hits the hair. <\/p>\n

Protecting Your Brown Hair Color All Summer Long: Essential Tips<\/h2>\n

Summer takes a heavy toll on colored hair. Sun, chlorine, saltwater, and heat styling tools can dull the highlights of mocha hair in just a few weeks. Danielle Louise emphasizes this point: brown hair requires the same level of protection as blonde hair. Without proper care, mocha tones fade, take on a brassy cast, or lose their glossy finish. <\/p>\n

Here are some practical tips for maintaining that brown color<\/strong> all season long:<\/p>\n

    \n
  • Apply an anti-UV spray before each time you go out in the sun.<\/li>\n
  • Rinse your hair with clean water before and after each swim, whether in the ocean or the pool.<\/li>\n
  • Cut back on using hair dryers, flat irons, and curling irons.<\/li>\n
  • Get a gloss treatment between hair appointments to revive your hair’s shine.<\/li>\n
  • Use a shampoo and conditioner formulated for color-treated hair.<\/li>\n
  • Nourish your hair with a moisturizing mask once a week.<\/li>\n<\/ul>\n

    One point deserves special attention: avoid using purple shampoos without professional advice. When applied to warm brown hair<\/strong>, they may actually tone down the caramel and golden highlights that give mocha hair its charm. <\/p>\n

    This brown hair color<\/strong> is appealing because of its versatility, natural look, and potential longevity\u2014provided you give it the care it deserves. A good summer hair care routine is all it takes to keep it looking its best through September. For those who are still on the fence, the numbers speak for themselves: with an 82% increase in searches over the past year<\/strong>, mocha hair is clearly the most sought-after brown shade<\/strong> of summer 2026. <\/p>\n","protected":false},"excerpt":{"rendered":"

    This summer of 2026, a unique brown hair color is taking the spotlight in Parisian salons and on social media. Its name: mocha hair. Warm,…<\/p>\n","protected":false},"author":15,"featured_media":233075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[8536],"quartier":[],"class_list":["post-233586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-brown-hair-color"],"acf":[],"yoast_head":"\nMocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer<\/title>\n<meta name=\"description\" content=\"Mocha hair is set to be the star brown hair color of the summer in 2026, with an 82% increase in search volume over the past year.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer\" \/>\n<meta property=\"og:description\" content=\"Mocha hair is set to be the star brown hair color of the summer in 2026, with an 82% increase in search volume over the past year.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/\" \/>\n<meta property=\"og:site_name\" content=\"Paris Select\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/parisselect\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-15T07:19:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/07\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Josh Kisous\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Josh Kisous\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/\"},\"author\":{\"name\":\"Josh Kisous\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/30590080441cb8600456d8b1ca2dfbb6\"},\"headline\":\"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer\",\"datePublished\":\"2026-07-15T07:19:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/\"},\"wordCount\":824,\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg\",\"keywords\":[\"brown hair color\"],\"articleSection\":[\"Beauty\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/\",\"name\":\"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg\",\"datePublished\":\"2026-07-15T07:19:36+00:00\",\"description\":\"Mocha hair is set to be the star brown hair color of the summer in 2026, with an 82% increase in search volume over the past year.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg\",\"contentUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg\",\"width\":1200,\"height\":700,\"caption\":\"ParisSelectBook - Mocha hair, la coloration brune gourmande qui explose de 82% en un an et d\u00e9tr\u00f4ne le blond cet \u00e9t\u00e9\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/07\\\/15\\\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Que faire \u00e0 Paris ?\",\"item\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/category\\\/que-faire-a-paris-en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/\",\"name\":\"Paris Select Book\",\"description\":\"Le guide chic des Tendances Parisiennes\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\",\"name\":\"Paris Select\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-IG-TKTK-LK.png\",\"contentUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/logo-IG-TKTK-LK.png\",\"width\":684,\"height\":665,\"caption\":\"Paris Select\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/parisselect\",\"https:\\\/\\\/www.instagram.com\\\/parisselect\\\/\",\"https:\\\/\\\/www.tiktok.com\\\/@parisselect\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/30590080441cb8600456d8b1ca2dfbb6\",\"name\":\"Josh Kisous\",\"sameAs\":[\"https:\\\/\\\/www.parisselectbook.com\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer","description":"Mocha hair is set to be the star brown hair color of the summer in 2026, with an 82% increase in search volume over the past year.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/","og_locale":"en_US","og_type":"article","og_title":"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer","og_description":"Mocha hair is set to be the star brown hair color of the summer in 2026, with an 82% increase in search volume over the past year.","og_url":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/","og_site_name":"Paris Select","article_publisher":"https:\/\/www.facebook.com\/parisselect","article_published_time":"2026-07-15T07:19:36+00:00","og_image":[{"width":1200,"height":700,"url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/07\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg","type":"image\/jpeg"}],"author":"Josh Kisous","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Josh Kisous","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/#article","isPartOf":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/"},"author":{"name":"Josh Kisous","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/person\/30590080441cb8600456d8b1ca2dfbb6"},"headline":"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer","datePublished":"2026-07-15T07:19:36+00:00","mainEntityOfPage":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/"},"wordCount":824,"publisher":{"@id":"https:\/\/www.parisselectbook.com\/en\/#organization"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/07\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg","keywords":["brown hair color"],"articleSection":["Beauty"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/","url":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/","name":"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer","isPartOf":{"@id":"https:\/\/www.parisselectbook.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/#primaryimage"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/#primaryimage"},"thumbnailUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/07\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg","datePublished":"2026-07-15T07:19:36+00:00","description":"Mocha hair is set to be the star brown hair color of the summer in 2026, with an 82% increase in search volume over the past year.","breadcrumb":{"@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/#primaryimage","url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/07\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg","contentUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/07\/233073-ParisSelectBook-Mocha-hair-la-coloration-brune-gourmande-qui-explose-de-82-en-un-an-et-detrone-le-blond-cet-ete.jpg","width":1200,"height":700,"caption":"ParisSelectBook - Mocha hair, la coloration brune gourmande qui explose de 82% en un an et d\u00e9tr\u00f4ne le blond cet \u00e9t\u00e9"},{"@type":"BreadcrumbList","@id":"https:\/\/www.parisselectbook.com\/en\/2026\/07\/15\/mocha-hair-the-luscious-brown-hair-color-that-has-surged-82-in-one-year-and-dethroned-blonde-this-summer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Que faire \u00e0 Paris ?","item":"https:\/\/www.parisselectbook.com\/en\/category\/que-faire-a-paris-en\/"},{"@type":"ListItem","position":2,"name":"Mocha hair, the luscious brown hair color that has surged 82% in one year and dethroned blonde this summer"}]},{"@type":"WebSite","@id":"https:\/\/www.parisselectbook.com\/en\/#website","url":"https:\/\/www.parisselectbook.com\/en\/","name":"Paris Select Book","description":"Le guide chic des Tendances Parisiennes","publisher":{"@id":"https:\/\/www.parisselectbook.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.parisselectbook.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.parisselectbook.com\/en\/#organization","name":"Paris Select","url":"https:\/\/www.parisselectbook.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/06\/logo-IG-TKTK-LK.png","contentUrl":"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2024\/06\/logo-IG-TKTK-LK.png","width":684,"height":665,"caption":"Paris Select"},"image":{"@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/parisselect","https:\/\/www.instagram.com\/parisselect\/","https:\/\/www.tiktok.com\/@parisselect"]},{"@type":"Person","@id":"https:\/\/www.parisselectbook.com\/en\/#\/schema\/person\/30590080441cb8600456d8b1ca2dfbb6","name":"Josh Kisous","sameAs":["https:\/\/www.parisselectbook.com\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts\/233586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/comments?post=233586"}],"version-history":[{"count":0,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/posts\/233586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/media\/233075"}],"wp:attachment":[{"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/media?parent=233586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/categories?post=233586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/tags?post=233586"},{"taxonomy":"quartier","embeddable":true,"href":"https:\/\/www.parisselectbook.com\/en\/wp-json\/wp\/v2\/quartier?post=233586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}