{"id":236139,"date":"2026-08-01T18:42:16","date_gmt":"2026-08-01T16:42:16","guid":{"rendered":"https:\/\/www.parisselectbook.com\/?p=236139"},"modified":"2026-08-01T18:42:24","modified_gmt":"2026-08-01T16:42:24","slug":"alo-launches-its-first-sunglasses-collection-handcrafted-in-japan","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/08\/01\/alo-launches-its-first-sunglasses-collection-handcrafted-in-japan\/","title":{"rendered":"Alo launches its first sunglasses collection, handcrafted in Japan"},"content":{"rendered":"

Fashion and lifestyle brand Alo<\/strong> is taking a significant new step with the launch<\/a> of its first sunglasses collection. Designed in Los Angeles and handcrafted in Japan, the line marks a turning point in the brand’s expansion strategy. Following beauty, footwear and leather goods, eyewear is now the latest category to join the Alo universe.<\/p>\n

Six styles balancing trend and timelessness<\/h2>\n

This debut collection comprises six styles<\/strong> that marry a distinctly contemporary design sensibility<\/a> with high-end craftsmanship. The frames are crafted from premium Takiron acetate<\/strong>, a Japanese material prized for its durability and depth of colour. Select styles also feature exclusive metal detailing finished in palladium or gold plating<\/strong>.<\/p>\n

Each pair is the result of Japanese artisans whose meticulous care is felt the moment you pick them up. This manufacturing choice reflects an uncompromising commitment to quality, positioning the collection firmly in the premium segment<\/a>.<\/p>\n

The design was conceived to strike the right balance between current trends<\/a> and lasting aesthetic appeal. Abby Gordon, Director of Merchandising and Design, oversaw the selection of the six styles chosen for this inaugural launch.<\/p>\n

In Abby Gordon’s own words<\/h3>\n

The brand’s Director of Merchandising and Design was keen to highlight the importance of artisanal craftsmanship at the heart of this project. In her view, each frame speaks to a level of rigour that is immediately apparent.<\/p>\n

“For this first launch, we selected six iconic styles that strike the right balance between current trends and timelessness. To bring this collection to life, we worked with Japanese artisans whose expertise is present in every frame and speaks to an uncompromising standard of quality. You feel it the moment you hold them.”<\/p><\/blockquote>\n

These words capture the philosophy driving this launch, one in which material quality and visual identity are conceived as a coherent whole.<\/p>\n

A campaign shot in Miami with a star-studded cast<\/h2>\n

To accompany the launch, the brand unveiled a major visual campaign, shot in Miami<\/strong> under the direction of filmmaker Bardia Zeinali<\/strong>. Stuart Winecoff<\/strong> handled photography, while Carlyne Cerf de Dudzeele<\/strong> took care of styling.<\/p>\n

The cast brings together some of the most recognised names in modelling and the creative world. It features Lila Moss, Amelia Gray, Matthew Noszka, Lara Stone, Alton Mason and Estelle Chen<\/strong>, with each talent embodying one of the collection’s six signature styles.<\/p>\n

    \n
  • Director: Bardia Zeinali<\/li>\n
  • Photography: Stuart Winecoff<\/li>\n
  • Styling: Carlyne Cerf de Dudzeele<\/li>\n
  • Shot on location: Miami<\/li>\n
  • Talent: Lila Moss, Amelia Gray, Matthew Noszka, Lara Stone, Alton Mason and Estelle Chen<\/li>\n<\/ul>\n

    Set against sun-drenched coastlines, buzzing streets and sweeping infinity pools, the campaign celebrates freedom, individuality and self-expression. It explores how a simple shift in perspective can transform the way we see ourselves and the world around us.<\/p>\n

    A philosophy rooted in positivity<\/h3>\n

    Summer Nacewicz, Executive Vice President of Marketing and Creative, elaborated on the deeper meaning behind the campaign. For her, everything stems from the idea that the mind has the power to shape reality, and positivity is one of the brand’s core values.<\/p>\n

    The campaign, then, is about far more than presenting a pair of sunglasses. It carries a message: a conscious shift in mindset can change the way you see the world. This creative angle reinforces the coherence between the product and the brand’s identity.<\/p>\n

    A lifestyle positioning that continues to take shape<\/h2>\n

    This launch is part of a broader strategy to extend the brand’s offering well beyond activewear. Alo had already made its mark in beauty, footwear and leather goods, and eyewear now completes that lifestyle positioning.<\/p>\n

    The decision to design the collection in Los Angeles while entrusting production to Japanese artisans reflects a hybrid approach: the design carries a distinctly Californian sensibility, while the manufacturing guarantees a rare standard of artisanal excellence.<\/p>\n

    This places Alo<\/strong> in a segment where a product must convince on both aesthetic and intrinsic quality. The palladium and gold finishes further reinforce the line’s premium credentials, with every detail considered to meet the expectations of a discerning clientele.<\/p>\n

    With this sunglasses collection, 2026 confirms that the brand is methodically pressing ahead with its lifestyle expansion. Each new category it enters is built on the same foundations: considered design, carefully selected materials and campaigns with a strong visual identity.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Fashion and lifestyle brand Alo is taking a significant new step with the launch of its first sunglasses collection. Designed in Los Angeles and handcrafted…<\/p>\n","protected":false},"author":13,"featured_media":236140,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2800],"tags":[8753],"quartier":[],"class_list":["post-236139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en","tag-alo"],"acf":[],"yoast_head":"\nAlo launches its first sunglasses collection, handcrafted in Japan<\/title>\n<meta name=\"description\" content=\"Alo's first sunglasses collection is handcrafted in Japan from premium Takiron acetate, with exclusive palladium or gold-plated metal finishes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/01\/alo-launches-its-first-sunglasses-collection-handcrafted-in-japan\/\" 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