{"id":237559,"date":"2026-08-08T07:31:11","date_gmt":"2026-08-08T05:31:11","guid":{"rendered":"https:\/\/www.parisselectbook.com\/?p=237559"},"modified":"2026-08-08T07:31:15","modified_gmt":"2026-08-08T05:31:15","slug":"nivea-dethrones-its-iconic-blue-tin-with-this-e17-99-anti-ageing-day-cream","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/08\/08\/nivea-dethrones-its-iconic-blue-tin-with-this-e17-99-anti-ageing-day-cream\/","title":{"rendered":"Nivea dethrones its iconic blue tin with this \u20ac17.99 anti-ageing day cream"},"content":{"rendered":"<p>The Nivea blue tin is a beauty reflex for millions of women. Yet the brand has no intention of resting on that classic. With the arrival of a new <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/06\/morning-fine-lines-and-tight-skin-the-creme-omega-complex-that-changes-everything\/\">anti-ageing day cream<\/a>, the Cellular Epigenetics range is now establishing itself as a serious option for everyday skincare.<\/p>\n<h2>The Cellular Epigenetics range expands with a new day cream<\/h2>\n<p>Just a few months after the well-received launch of its serum, Nivea is expanding its Cellular Epigenetics line with a <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/05\/a-dermatologist-weighs-in-this-spf-suncare-can-genuinely-replace-your-day-cream\/\">Youth Day Care SPF30<\/a>. The range, fronted by Faustine Bollaert, draws directly on the science of longevity to help skin stand up to the passage of time.<\/p>\n<p>This new launch does more than follow <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/05\/zendaya-is-leading-the-2026-makeup-trend-for-a-blurred-skin-complexion\/\">trends<\/a>. At the heart of its formula lies a major innovation: <strong>EPICELLINE\u00ae<\/strong>. This active ingredient helps reactivate the skin cells&#8217; youthful functions.<\/p>\n<p>The formula also combines <strong>three types of <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/05\/these-aroma-zone-hyaluronic-acid-serum-pearls-under-e10-plump-skin-in-7-days\/\">hyaluronic acid<\/a><\/strong> to deeply replump the skin&#8217;s tissues. As a result, skin regains volume and suppleness within the first few weeks of use.<\/p>\n<h3>Built-in SPF30 protection against photoageing<\/h3>\n<p>The cream also features <strong>SPF30 protection<\/strong>, an essential shield against daily photoageing. Every application therefore protects skin from environmental aggressors while simultaneously targeting the visible signs of ageing.<\/p>\n<p>The product precisely targets <strong>four key areas of the face<\/strong>: the cheeks, forehead, facial contour, and expression lines. It helps redefine facial volumes while smoothing the features.<\/p>\n<blockquote><p>&#8220;By incorporating this new cream into a daily routine, Nivea promises to target the signs of ageing with enhanced efficacy.&#8221;<\/p><\/blockquote>\n<h2>An accessible cream for everyone, priced at \u20ac17.99<\/h2>\n<p>What also sets this product apart is its accessibility. Priced at <strong>\u20ac17.99<\/strong>, it is aimed at any woman looking to add an effective anti-ageing treatment to her routine without breaking the bank. Designed to suit all skin types, it slots effortlessly into any morning ritual.<\/p>\n<p>The brand is positioning this cream as a genuine alternative to the iconic blue tin. Where the cult pot focuses on intense hydration, this new formula directly targets the visible signs of ageing.<\/p>\n<ul>\n<li>EPICELLINE\u00ae active to reactivate the skin cells&#8217; youthful functions<\/li>\n<li>Three types of hyaluronic acid to deeply replump the tissues<\/li>\n<li>SPF30 protection against photoageing<\/li>\n<li>Targeted action on four key zones: cheeks, forehead, facial contour, and expression lines<\/li>\n<li>Accessible price of \u20ac17.99, suitable for all skin types<\/li>\n<\/ul>\n<p>Results are visible within <strong>2 weeks of use<\/strong>, according to the brand, a short timeframe for an anti-ageing product, which makes this formula all the more appealing to women who want to see real effects quickly.<\/p>\n<h3>93% of women notice younger-looking skin<\/h3>\n<p>The anti-ageing promise holds up in practice. According to Nivea, <strong>93% of women<\/strong> say they notice younger-looking skin after use, a figure that speaks to the formula&#8217;s perceived efficacy.<\/p>\n<p>To unlock the cream&#8217;s full potential, apply it every morning to a clean face, massaging gently in circular movements until fully absorbed.<\/p>\n<h2>How to use this cream to get the best results<\/h2>\n<p>Consistent use is the key to maximising the product&#8217;s rejuvenating power. Making this step part of your morning routine will deliver more visible results over time.<\/p>\n<p>The cream also works well beyond the face. The neck and d\u00e9colletage, two areas that are often overlooked yet particularly exposed to skin ageing, deserve the same attention.<\/p>\n<p>By caring for these zones from the morning onwards, you extend the cream&#8217;s action across the whole upper body. The results are naturally and coherently amplified as a consequence.<\/p>\n<p>With this launch, Nivea reaffirms its commitment to accessible anti-ageing skincare. The Cellular Epigenetics range is firmly one to watch in 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Nivea blue tin is a beauty reflex for millions of women. Yet the brand has no intention of resting on that classic. With the&#8230;<\/p>\n","protected":false},"author":8,"featured_media":237560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[6598],"quartier":[],"class_list":["post-237559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty","tag-nivea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nivea dethrones its iconic blue tin with this \u20ac17.99 anti-ageing day cream<\/title>\n<meta name=\"description\" content=\"Nivea launches a Youth Day Care SPF30 at \u20ac17.99 featuring EPICELLINE\u00ae. 93% of women report younger-looking skin in just 2 weeks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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