{"id":237999,"date":"2026-08-10T09:43:14","date_gmt":"2026-08-10T07:43:14","guid":{"rendered":"https:\/\/www.parisselectbook.com\/?p=237999"},"modified":"2026-08-10T09:43:18","modified_gmt":"2026-08-10T07:43:18","slug":"gigi-hadid-chose-these-hoff-sneakers-all-on-her-own-the-designer-reveals","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/08\/10\/gigi-hadid-chose-these-hoff-sneakers-all-on-her-own-the-designer-reveals\/","title":{"rendered":"Gigi Hadid chose these Hoff sneakers all on her own, the designer reveals"},"content":{"rendered":"

A supermodel who picks out a pair of Spanish sneakers<\/a> off her own bat, with no contract or staging involved: that is what catapulted Hoff<\/strong> into the international fashion spotlight<\/a> in 2026. Behind this unexpected moment lies a brand founded in 2016 whose trajectory is well worth a closer look.<\/p>\n

Gigi Hadid and Hoff: a meeting with no agenda<\/h2>\n

Fran Marchena, the brand’s designer, is unequivocal about it: nobody orchestrated this moment. Gigi Hadid discovered the sneakers on her own and made the personal choice to wear them<\/a>. The brand found out at the same time as the rest of the world.<\/p>\n

For Fran Marchena, this was a completely spontaneous, organic appearance. This kind of unplanned visibility<\/a> marks a significant new milestone for the brand. It reflects, in his view, the growing international recognition that Hoff<\/strong> is steadily building.<\/p>\n

What three letters stand for: Hall Of Fame<\/h2>\n

The name Hoff<\/strong> is no accident. The initials stand for Hall Of Fame, a direct nod to the individuals who leave a lasting mark. The brand pays tribute to those who inspire others through their authenticity, creativity and unique way of seeing the world.<\/p>\n

Over the past 10 years<\/strong>, this philosophy has translated into real-world collaborations. Alexa Chung serves as a brand ambassador, while Sienna Miller and Mark Zuckerberg are among the personalities who have worn or collaborated with the label.<\/p>\n

Made in Elche, worn from Madrid to Paris<\/h2>\n

Hoff<\/strong> sneakers are produced in Spain, in the small city of Elche. This manufacturing detail roots the brand in a specific regional know-how, far removed from the major industrial capitals.<\/p>\n

Yet their reach extends well beyond Spain’s borders. The label has carved out a place for itself in a sector where competition is fierce, from Madrid to London and Paris. This journey speaks to the brand’s ability to establish itself across multiple markets simultaneously.<\/p>\n

    \n
  • Year founded: 2016<\/strong><\/li>\n
  • Full name: Hall Of Fame<\/strong><\/li>\n
  • Place of manufacture: Elche, Spain<\/strong><\/li>\n
  • Brand ambassador: Alexa Chung<\/strong><\/li>\n
  • Other associated personalities: Sienna Miller, Mark Zuckerberg<\/li>\n<\/ul>\n

    A brand firmly on the radar of fashion insiders<\/h2>\n

    In 2026, Hoff<\/strong> sneakers are now firmly on the radar of fashion insiders. The appearance of Gigi Hadid, one of the most influential figures in international fashion, has accelerated that recognition.<\/p>\n

    In a saturated market, getting noticed without a paid advertising campaign remains a rare feat. The brand founded by Fran Marchena proves that an authentic presence can carry just as much weight as a sizeable marketing budget. This phenomenon confirms the label’s growing standing on the international stage.<\/p>\n","protected":false},"excerpt":{"rendered":"

    A supermodel who picks out a pair of Spanish sneakers off her own bat, with no contract or staging involved: that is what catapulted Hoff…<\/p>\n","protected":false},"author":13,"featured_media":238000,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2800],"tags":[8885],"quartier":[],"class_list":["post-237999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en","tag-hoff"],"acf":[],"yoast_head":"\nGigi Hadid chose these Hoff sneakers all on her own, the designer reveals<\/title>\n<meta name=\"description\" content=\"Gigi Hadid wore Hoff sneakers with no commercial deal in place. 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