{"id":238291,"date":"2026-08-11T14:13:31","date_gmt":"2026-08-11T12:13:31","guid":{"rendered":"https:\/\/www.parisselectbook.com\/?p=238291"},"modified":"2026-08-11T14:13:35","modified_gmt":"2026-08-11T12:13:35","slug":"sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/08\/11\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\/","title":{"rendered":"Sales up 585%: the iconic 2000s gel eyeliner is making a massive comeback in 2026"},"content":{"rendered":"<p>It had been gathering dust at the bottom of makeup bags for years, almost forgotten. Yet gel eyeliner is storming back in 2026, carried by a wave of <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/08\/bella-hadid-and-olivia-rodrigo-are-bringing-back-this-eyebrow-shape-forgotten-for-30-years\/\">nostalgia<\/a> that is redrawing the rules of beauty. The sales figures say it all: this iconic product of the <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/08\/this-y2k-turquoise-nail-polish-is-making-a-major-comeback-this-summer\/\">2000s<\/a> has never been in higher demand.<\/p>\n<h2>A 585% surge: what the sales data reveals<\/h2>\n<p>Payment platform Klarna analysed beauty product purchases in France over a specific period: 1 April to 31 July, comparing 2025 data with 2026. The verdict is unambiguous. Gel eyeliner sales rose by <strong>585%<\/strong> in the space of four months, a jump that far outpaces every other <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/08\/hailey-bieber-is-sending-instagram-into-a-frenzy-with-the-pucci-manicure-summers-biggest-nail-trend\/\">makeup product<\/a> tracked over the same period.<\/p>\n<p>Other products also posted impressive gains. Kohl pencil sales climbed <strong>144%<\/strong>, lip gloss rose <strong>139%<\/strong>, and <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/09\/la-roche-posay-promises-20-firmer-skin-in-4-hours-with-this-new-treatment\/\">tinted moisturiser<\/a> was up <strong>147%<\/strong>. Together, these figures paint a consistent picture: bold, luminous makeup is reclaiming its place in French bathrooms.<\/p>\n<h2>The return of &#8220;Bombshell glam&#8221; and its unapologetic codes<\/h2>\n<p>For Klarna, this momentum is no coincidence. It reflects the comeback of a very specific aesthetic, dubbed <strong>&#8220;Bombshell glam&#8221;<\/strong>: a feminine, exuberant style that embraces volume, shine, and intensity. Cristina \u00c1lvarez, Head of Communications at Klarna, describes the trend as confidence turned up to 200%, with zero apologies.<\/p>\n<p>Together, these products deliver a luminous, bronzed complexion, a defined eye, and a glossy mouth, precisely the aesthetic associated with the icons of the 2000s, and a direct counterpoint to the &#8220;clean girl&#8221; look that has dominated recent years. Celebrities are now helping push these kinds of looks back into the spotlight.<\/p>\n<p>This revival is part of a broader movement. Pop culture is reconnecting with the 2000s on multiple fronts: the return of Star Academy, renewed enthusiasm for digital cameras, the reformation of the Pussycat Dolls. In fashion, low-rise jeans, crop tops, and oversized jewellery have all resurfaced. Beauty is following the same trajectory.<\/p>\n<h2>Why gel eyeliner is winning people over again<\/h2>\n<p>Beyond nostalgia, this product has real technical advantages. Compared to a standard pencil, it delivers <strong>stronger pigmentation<\/strong>. Its texture is also easier to work with, which partly explains its renewed appeal among makeup enthusiasts.<\/p>\n<p>In the 2000s, it was mainly used to draw thick flicks at the outer corner of the eye. Today it is back in classic black, but also in a wide range of coloured versions, hugely popular with those looking to personalise their eye look.<\/p>\n<h2>How to choose your gel eyeliner based on your skill level<\/h2>\n<p>Two main formats are available on the market, each suited to a different use:<\/p>\n<ul>\n<li><strong>The felt-tip version<\/strong>: more practical and quick to apply, ideal for beginners or rushed mornings.<\/li>\n<li><strong>The pot version<\/strong>: requires working the product with an angled brush, but rewards you with greater precision.<\/li>\n<li><strong>Coloured shades<\/strong>: hugely popular in 2026, they let you vary your looks beyond classic black.<\/li>\n<li><strong>Classic black<\/strong>: the fail-safe choice for a defined eye, perfectly in keeping with the Bombshell glam aesthetic.<\/li>\n<\/ul>\n<p>Whatever format you choose, gel eyeliner slots effortlessly into a bolder makeup routine, alongside gloss, kohl, and a luminous tinted moisturiser. This quartet of products captures the spirit of a makeup look that owns its radiance, and makes no apology for it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It had been gathering dust at the bottom of makeup bags for years, almost forgotten. Yet gel eyeliner is storming back in 2026, carried by&#8230;<\/p>\n","protected":false},"author":8,"featured_media":238292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2648],"tags":[7847],"quartier":[],"class_list":["post-238291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-makeup-en","tag-eyeliner"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sales up 585%: the iconic 2000s gel eyeliner is making a massive comeback in 2026<\/title>\n<meta name=\"description\" content=\"Gel eyeliner sales in France jumped 585% in 2026, according to Klarna. 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The Bombshell glam aesthetic of the 2000s is officially back.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/11\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\/\" \/>\n<meta property=\"og:site_name\" content=\"Paris Select\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/parisselect\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-11T12:13:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-11T12:13:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.parisselectbook.com\/wp-content\/uploads\/2026\/08\/238291-sales-up-585-the-iconic-2000s-gel-eyeliner-is-maki.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nathalie freoa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nathalie freoa\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/08\\\/11\\\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/08\\\/11\\\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\\\/\"},\"author\":{\"name\":\"nathalie freoa\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#\\\/schema\\\/person\\\/94236a6e058d54db72b3a8a918510d93\"},\"headline\":\"Sales up 585%: the iconic 2000s gel eyeliner is making a massive comeback in 2026\",\"datePublished\":\"2026-08-11T12:13:31+00:00\",\"dateModified\":\"2026-08-11T12:13:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/08\\\/11\\\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\\\/\"},\"wordCount\":532,\"publisher\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/08\\\/11\\\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/238291-sales-up-585-the-iconic-2000s-gel-eyeliner-is-maki.jpg\",\"keywords\":[\"eyeliner\"],\"articleSection\":[\"Makeup\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/08\\\/11\\\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\\\/\",\"url\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/08\\\/11\\\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\\\/\",\"name\":\"Sales up 585%: the iconic 2000s gel eyeliner is making a massive comeback in 2026\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/08\\\/11\\\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.parisselectbook.com\\\/en\\\/2026\\\/08\\\/11\\\/sales-up-585-the-iconic-2000s-gel-eyeliner-is-making-a-massive-comeback-in-2026\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.parisselectbook.com\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/238291-sales-up-585-the-iconic-2000s-gel-eyeliner-is-maki.jpg\",\"datePublished\":\"2026-08-11T12:13:31+00:00\",\"dateModified\":\"2026-08-11T12:13:35+00:00\",\"description\":\"Gel eyeliner sales in France jumped 585% in 2026, according to Klarna. 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