{"id":238737,"date":"2026-08-13T12:29:06","date_gmt":"2026-08-13T10:29:06","guid":{"rendered":"https:\/\/www.parisselectbook.com\/?p=238737"},"modified":"2026-08-13T12:29:09","modified_gmt":"2026-08-13T10:29:09","slug":"15-new-fashion-brands-that-parisian-women-are-obsessing-over-on-instagram","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/08\/13\/15-new-fashion-brands-that-parisian-women-are-obsessing-over-on-instagram\/","title":{"rendered":"15 new fashion brands that Parisian women are obsessing over on Instagram"},"content":{"rendered":"

Finding a piece that no one else on the street will be wearing is the holy grail for many fashionistas in 2026. To pull it off, under-the-radar fashion brands<\/a><\/strong> discovered on Instagram have become the go-to move, far from the ubiquitous names that dominate mainstream ready-to-wear.<\/p>\n

Jewellery and accessories: the labels making all the difference<\/h2>\n

Before we get to clothing, a handful of new labels<\/strong> deserve a mention for their singular approach to accessories<\/a>. Kitesy Martin Studio has built a solid reputation around gold and silver jewellery designed to be worn in layers, with zero restraint. The concept is simple: stack pieces together for a fully committed maximalist effect.<\/p>\n

In an equally bold register, Sach Atelier bets on oversized chokers adorned with reflective discs. These pieces catch the light and turn any outfit into a statement look. For shoe lovers<\/a>, Augusta and Gewls offer heeled mules, intricately crafted sandals, and styles loaded with colour and distinctive prints. Both are a genuine alternative to the overly safe shoe collections<\/a> that dominate the market.<\/p>\n

Fashion brands for every wardrobe style<\/h2>\n

The landscape of emerging fashion brands<\/strong> covers an impressively wide stylistic spectrum. For special occasions, three names stand out clearly: Selezza, Tohja and Misha. All three offer evening dresses designed for life’s important moments, with a polished aesthetic that fully justifies the splurge.<\/p>\n

For those whose priority is a great essential, Flore Flore, Because of Alice and At First Sight Studio deliver exactly that. What they share: impeccable quality paired with a distinctive style, enriched by details that genuinely set them apart from an ordinary basic. It’s those small touches that elevate a simple T-shirt or shirt from throwaway purchase to real fashion investment.<\/p>\n

    \n
  • Selezza, Tohja, Misha<\/strong>: evening dresses for big occasions<\/li>\n
  • Flore Flore, Because of Alice, At First Sight Studio<\/strong>: quality basics with distinctive details<\/li>\n
  • Studio 83, Groes London, Arrange<\/strong>: minimalist nineties-inspired fashion<\/li>\n
  • VRG GRL, Elina Linardaki<\/strong>: playful prints and bold footwear<\/li>\n
  • Kitesy Martin Studio, Sach Atelier<\/strong>: jewellery to layer or wear as a statement piece<\/li>\n
  • Augusta, Gewls<\/strong>: colourful, crafted shoes<\/li>\n<\/ul>\n

    Nineties minimalism and joyful prints: two defining trends<\/h2>\n

    Among these new fashion addresses<\/strong>, two distinct style currents stand out. On one side, Studio 83, Groes London and Arrange win over lovers of nineties-inspired minimalism. Their collections play with clean silhouettes and sharp lines, channelling the spirit of that decade without slavishly copying it.<\/p>\n

    On the other side, VRG GRL and Elina Linardaki take the complete opposite approach. These two fashion brands<\/strong> lean into playful, joyful prints, particularly when it comes to footwear. Elina Linardaki stands out especially for shoes brimming with audacity, pieces that are enough on their own to transform a pared-back outfit into a memorable look. Both worlds coexist within this panorama, proof that new labels aren’t all competing for the same territory.<\/p>\n

    Why these new fashion brands are capturing attention on Instagram<\/h2>\n

    What unites these under-the-radar fashion brands<\/strong> is precisely their ability to offer pieces you won’t see on everyone else. In a world where major retailers dress millions of people in the same styles, that relative scarcity becomes a powerful selling point. Instagram plays a central role here: it’s the platform where these labels generate genuine excitement among fashionistas in search of something singular.<\/p>\n

    Whether you’re looking to overhaul your entire wardrobe or simply treat yourself to one standout piece, these 15 new fashion brands<\/strong> cover a wide range of needs. From jewellery to evening dresses, reimagined basics to bold shoes, every style profile will find something that speaks to what they want right now.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Finding a piece that no one else on the street will be wearing is the holy grail for many fashionistas in 2026. To pull it…<\/p>\n","protected":false},"author":13,"featured_media":238738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2800,2687],"tags":[4959],"quartier":[],"class_list":["post-238737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en","category-que-faire-a-paris-en","tag-fashion-brands"],"acf":[],"yoast_head":"\n15 new fashion brands that Parisian women are obsessing over on Instagram<\/title>\n<meta name=\"description\" content=\"15 under-the-radar fashion brands taking over Instagram in 2026, from evening dresses to layered jewellery and bold shoes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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