{"id":240981,"date":"2026-08-25T08:22:08","date_gmt":"2026-08-25T06:22:08","guid":{"rendered":"https:\/\/www.parisselectbook.com\/?p=240981"},"modified":"2026-08-25T08:22:15","modified_gmt":"2026-08-25T06:22:15","slug":"louis-vuitton-and-kith-are-redefining-luxury-automotive-collaborations-in-the-most-spectacular-ways","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/08\/25\/louis-vuitton-and-kith-are-redefining-luxury-automotive-collaborations-in-the-most-spectacular-ways\/","title":{"rendered":"Louis Vuitton and Kith are redefining luxury automotive collaborations in the most spectacular ways"},"content":{"rendered":"<p>Imagine a classic Porsche 911, painstakingly restored by hand and dressed by one of the most influential creative directors in global <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/19\/sabrina-carpenter-sydney-sweeney-the-bombshell-aesthetic-is-toppling-the-clean-girl\/\">fashion<\/a>. That scenario is now a reality, and it perfectly illustrates how <strong>luxury automotive collaborations<\/strong> have fundamentally changed in nature. <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/20\/at-the-louvre-lea-seydoux-reinvents-retro-sixties-chic-for-louis-vuitton\/\">Louis Vuitton<\/a> and Kith have each just unveiled a project that goes far beyond simple co-branding.<\/p>\n<h2>A complete ecosystem built around the car<\/h2>\n<p>Louis Vuitton has partnered with Singer, the specialist in restoring classic Porsche 911s, to reveal two exceptional models. The <strong>Porsche 911 Reimagined by Singer &#8211; Classic<\/strong> and the <strong>Porsche 911 Reimagined by Singer &#8211; Classic Turbo<\/strong> were designed by Nicolas Ghesqui\u00e8re, artistic director of women&#8217;s collections at the French house. Both cars sit within Louis Vuitton&#8217;s philosophy around the <a href=\"https:\/\/www.parisselectbook.com\/2026\/08\/20\/royal-clipper-itineraire-dune-croisiere-de-reve-a-la-voile-venise-la-croatie-et-les-tresors-de-ladriatique\/\">Art of Travel<\/a>.<\/p>\n<p>What sets this project apart from previous <strong>luxury automotive collaborations<\/strong> is its sheer scope. An entire wardrobe was conceived around the two vehicles: a racing jacket, a bespoke suit, jeans, driving gloves, driving shoes, sunglasses and helmets. A long list of <a href=\"https:\/\/www.parisselectbook.com\/en\/2026\/08\/19\/the-secret-to-a-great-weekend-in-europe-is-the-one-thing-nobody-actually-checks\/\">travel accessories<\/a> rounds out the offering.<\/p>\n<ul>\n<li>Custom trunks and document holders<\/li>\n<li>Helmet bags and luggage for the front boot<\/li>\n<li>An exclusive watch and a surfboard<\/li>\n<li>Personalised keys and key rings<\/li>\n<\/ul>\n<p>Nicolas Ghesqui\u00e8re described the venture as a chance to reconnect with the fascinating world of the automobile, and an opportunity to explore truly exceptional vehicles. That framing captures the logic behind these new partnerships perfectly: the car is no longer a simple communications vehicle, it becomes the centrepiece of a complete lifestyle project.<\/p>\n<h2>A heritage stretching back to 1897<\/h2>\n<p>The connection between Louis Vuitton and the automobile is far from new. As early as <strong>1897<\/strong>, Georges Vuitton was offering trunks specially designed for motor cars. In <strong>1909<\/strong>, Pierre and Jean Vuitton, grandsons of Louis Vuitton, even designed their own vehicle, built on a sporting chassis by the manufacturer Stabilia.<\/p>\n<p>More recently, in <strong>2020<\/strong>, Virgil Abloh, then artistic director of Louis Vuitton&#8217;s men&#8217;s collections, teamed up with Gorden Wagener, chief design officer at Mercedes-Benz, to reimagine the G-Class as a motorsport-inspired concept. Yet the project with Singer marks a clear evolution: <strong>fashion-automotive partnerships<\/strong> are now more deeply integrated and far more focused on content creation.<\/p>\n<h2>Kith and BMW: a fourth anniversary chapter<\/h2>\n<p>Kith is following a comparable trajectory. The brand launched its partnership with BMW in <strong>2020<\/strong>, and has just unveiled the fourth chapter of that collaboration. Ronnie Fieg presents two iconic models: the <strong>1972 BMW 3.0 CSi<\/strong> and the <strong>1987 M6 E24<\/strong>. The launch coincides with <strong>Kith&#8217;s 15th anniversary<\/strong> and serves as the starting point for a clothing collection expected on <strong>17 August<\/strong>.<\/p>\n<p>When the two brands first joined forces, Markus Flasch, CEO of BMW M GmbH, explained that the alliance allowed them to reach an entirely new target audience. He noted that the lifestyle fashion scene brought a new form of exclusivity across many areas. In other words, for car manufacturers, these <strong>luxury automotive collaborations<\/strong> are less about selling cars than about winning over a new generation of consumers.<\/p>\n<h2>What these partnerships are really changing<\/h2>\n<p>For fashion houses, the logic runs in the opposite direction. The car brings a credibility that a handbag or a sneaker cannot deliver on its own, because the automobile embodies an industrial craftsmanship, a history and a culture that few objects can match.<\/p>\n<p>Over the past decade, Porsche has collaborated with Aim\u00e9 Leon Dore, Tag Heuer, Rimowa and Puma. Mercedes-Benz, for its part, counts fashion houses such as Sacai, Moncler and Off-White among its partners. These <strong>fashion-automotive alliances<\/strong> are multiplying, but their nature has shifted profoundly.<\/p>\n<p>Where these projects once focused on the vehicle itself, today&#8217;s <strong>luxury automotive collaborations<\/strong> build a complete commercial ecosystem around the car: clothing, accessories, luggage, watches. It is this all-encompassing dimension that defines the new partnership model, and explains why these projects generate a genuine cultural moment that resonates far beyond a simple product launch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Imagine a classic Porsche 911, painstakingly restored by hand and dressed by one of the most influential creative directors in global fashion. That scenario is&#8230;<\/p>\n","protected":false},"author":13,"featured_media":240982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2685],"tags":[9226],"quartier":[],"class_list":["post-240981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-du-luxe-en","tag-luxury-automotive-collaborations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Louis Vuitton and Kith are redefining luxury automotive collaborations in the most spectacular ways<\/title>\n<meta name=\"description\" content=\"Louis Vuitton x Singer and Kith x BMW are redefining luxury automotive collaborations by building complete fashion ecosystems around each vehicle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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