{"id":249528,"date":"2026-09-24T19:49:04","date_gmt":"2026-09-24T17:49:04","guid":{"rendered":"https:\/\/www.parisselectbook.com\/?p=249528"},"modified":"2026-09-24T19:49:07","modified_gmt":"2026-09-24T17:49:07","slug":"loreal-place-joffre-kendall-jenner-jane-fonda","status":"publish","type":"post","link":"https:\/\/www.parisselectbook.com\/en\/2026\/09\/24\/loreal-place-joffre-kendall-jenner-jane-fonda\/","title":{"rendered":"L’Or\u00e9al Paris takes over Place Joffre with Kendall Jenner and Jane Fonda"},"content":{"rendered":"

Picture an open-air runway<\/a> just steps from the Eiffel Tower, with international stars walking past the general public. That is exactly what L’Or\u00e9al Paris<\/strong> is preparing for the end of the month, as part of Paris Fashion Week<\/a>. This year, the brand is making a bold statement by choosing a venue steeped in symbolism.<\/p>\n

Place Joffre: L’Or\u00e9al Paris’s new playground<\/h2>\n

For its ninth annual show<\/strong><\/a>, the brand is leaving the place de l’H\u00f4tel de Ville, which hosted the event last year, and moving to Place Joffre<\/strong>. This new location, right next to the Eiffel Tower, the Champ de Mars and the \u00c9cole Militaire des Invalides, provides a monumental backdrop worthy of the show’s ambitions.<\/p>\n

The move to the Left Bank marks a notable geographical shift. Since 2017, this event has established itself as a highlight of Paris Fashion Week<\/a>, of which L’Or\u00e9al Paris is an official partner. Each edition takes over an iconic Parisian landmark, and 2026 is no exception.<\/p>\n

A star-studded cast to showcase the latest beauty looks<\/h2>\n

On the open-air runway at Place Joffre, looks will follow one after another throughout the evening. The teams of Harold James<\/strong>, the brand’s International Makeup Artist, and St\u00e9phane Lancien<\/strong>, Hair Artist, will be behind the beauty creations presented during the show.<\/p>\n

The cast announced for this edition is notably international and multigenerational. Among the personalities expected on the runway:<\/p>\n

    \n
  • Viola Davis and Jane Fonda, iconic figures of American cinema<\/li>\n
  • Kendall Jenner and Cara Delevingne, icons of the fashion world<\/li>\n
  • Simone Ashley, breakout star of hit series<\/li>\n
  • Aishwarya Rai and Eva Longoria, long-standing brand ambassadors<\/li>\n
  • Kristen Bell, recently appointed brand ambassador<\/li>\n<\/ul>\n

    Further brand spokeswomen will also be on hand to champion messages around empowerment, inclusivity, freedom, self-confidence and sisterhood, according to the organisers. Names including Marie Bochet, Charlotte Cardin, Bebe Vio Grandis, Luma Grothe, Aja Naomi King and Andie MacDowell round out the lineup.<\/p>\n

    How to attend the L’Or\u00e9al Paris show for free<\/h2>\n

    As every year, the event is open to the general public<\/strong>, free of charge. Spots are available on a reservation basis, subject to availability. Registrations open on Monday 21 September in the evening<\/strong>, via the dedicated platform launched by the brand.<\/p>\n

    For those who cannot make it to Paris, several alternatives are planned. Watch parties<\/strong> will be held in Lyon and Marseille<\/strong>, giving audiences in both cities the chance to experience the event together. At the same time, the show will be livestreamed on M6+<\/strong>, on the brand’s website, and across its TikTok, YouTube and Instagram<\/strong> accounts.<\/p>\n

    Whether you are in Paris, elsewhere in France, or simply in front of a screen, L’Or\u00e9al Paris has designed this event to reach as many people as possible. The multi-platform broadcast ensures wide access to this fashion and beauty moment, with no geographical barriers.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Picture an open-air runway just steps from the Eiffel Tower, with international stars walking past the general public. That is exactly what L’Or\u00e9al Paris is…<\/p>\n","protected":false},"author":15,"featured_media":249529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2800,2687],"tags":[],"quartier":[],"class_list":["post-249528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-en","category-que-faire-a-paris-en"],"acf":[],"yoast_head":"\nL'Or\u00e9al Paris takes over Place Joffre with Kendall Jenner and Jane Fonda<\/title>\n<meta name=\"description\" content=\"L'Or\u00e9al Paris walks Place Joffre with Kendall Jenner, Jane Fonda and Viola Davis. 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