Penhaligon’s: Charles III’s new royal perfume is still hiding its secrets…
What if King Charles’ discreet luxury now came in the form of a confidential fragrance? The British monarch is about to unveil his second royal fragrance, created in collaboration with Penhaligon’s. A highly anticipated creation, scheduled forsummer 2025.
Charles III, a discreet but committed nose
Following on from Highgrove Bouquet, launched in 2022, this new fragrance will once again draw its inspiration from the King’s private gardens at Highgrove in Gloucestershire. This verdant estate, cared for by Charles himself, embodies both British refinement and a demanding ecology: no chemical fertilizers, selected flowering, and an ode to biodiversity.
Although little information has been released about the olfactory notes of this new fragrance, everything points to a floral composition , noble and discreet, faithful to the spirit of the first. There’s talk of courtly notes, a gentle trail that can only be perceived up close. Far from heady excess, then.
Penhaligon’s, a historic and visionary partner
The collaboration with Penhaligon’s is not insignificant. Founded in 1869, this British house has held a royal warrant since 1903. Already the originator of the Blenheim Bouquet, worn by the Duke of Edinburgh and Charles himself among others, Penhaligon’s is proud of its “eau so British” roots, combining heritage with a very English sense of humor.
But it also shares the King’s sustainable values: 100% recyclable packaging, organic inks and transparency in the production chain.
A royal tradition of perfume
In their private lives, the Royal Family cultivates a form of perfumed sobriety. Kate Middleton is faithful to Jo Malone’s Orange Blossom, while Lady Diana loved Penhaligon’s Bluebell, evoking a wood of hyacinths in May.
The only exception? Dior‘s Eau Sauvage, which Charles once used excessively, as Prince Harry revealed in Le Suppléant.
What can we expect this summer?
This new fragrance, still kept secret, once again embodies Charles III’s desire to combine discreet luxury with ecological awareness. But be warned: there’s every reason to believe that it will only be available in a handful of selected points of sale.
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