A$AP Rocky as a rabbit: why this music teaser is a game-changer
Disguised as a rabbit, A$AP Rocky doesn’t just smile: he announces. The Harlem artist chose Easter Monday to unveil a short-lived extract from his album “Don’t Be Dumb”, which has been awaited for over a year. A symbolic gesture that blends pop aesthetics with a spiritual return.
“Bless It Up”: an extract, a thousand signals from A$AP Rocky
The snippet shared on Instagram for just 24 hours is entitled “Bless It Up”. Quite a program. In it, A$AP Rocky plays Flacko, his artistic double, in dialogue with “disciples” clamoring for his return. Resurrection? Yes, but disguised as a pastoral comedy: bunnies, flowers, bunny-print basketball shorts and a Bugs Bunny-style hood.
The message is clear: he’s back, with humor and strategy. And, above all, with a finished project. He confirmed this back in March 2025, before dropping hints throughout the spring.
From Paris to Coachella: a presence everywhere, except in streaming
In June 2024, he walked the floor of Karl Lagerfeld‘s former home, in the heart of Paris’ 6th arrondissement, to present American Sabotage, AWGE’s first signature collection. The event featured a visual for the album dated August 30, 2024… which was never released.
But the musical silence is strategic. In the meantime, Rocky made one appearance after another: at the Cannes Film Festival in a thriller signed by Spike Lee, at Ray-Ban as artistic director, then projected on the giant screen at Coachella 2025, mentioned by Charli XCX.
Everything cries out for his return, except the music itself. And therein lies the trick: between visual teasing, fashion performances and pop symbols, A$AP Rocky prepares the ground.
A Kanye-style scarcity strategy?
While Don’t Be Dumb still has no official date, its return seems meticulously choreographed. Rocky plays with religious, media and dress codes to turn his music into a cultural event. The Easter message? The album is ready. The world still has to wait.
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