AMI Paris brings fashion to life with “Blossom” spring capsule
With “Blossom”, AMI celebrates spring in a burst of color, lightness and Parisian insouciance. A luminous capsule, conceived as a tribute to the season of renewal.
A collection like a dazzling bouquet
Maison AMI, founded by Alexandre Mattiussi, presents Blossom, a capsule collection conceived as a true ode to spring. True to the effortless spirit that characterizes the brand, this capsule blends refined casualness, sunny optimism and intuitive elegance.
The selection features pieces for men and women: airy shorts, twirling skirts, lightweight shirts, timeless denim jackets, and summer accessories like hats and wicker baskets, emblematic of a style that’s both practical and stylish.
Gingham prints, in red and white or yellow and white, and vibrant floral motifs breathe a retro-chic touch perfectly balanced by a sunny palette: passion red, mimosa yellow, sky blue, counterbalanced by delicate neutrals.
Parisian spring sublimated at the Palais Galliera
To sublimate this springtime spirit, AMI entrusted its campaign to photographer Crista Leonard, a specialist in moments captured with gentleness and authenticity.
In the sumptuous setting of the Palais Galliera, the Paris fashion museum, models Nonso Ojukwu, Annemary Aderbridge and Saul Symon gracefully embody carefree youth. Between light-filled colonnades and tranquil gardens, the Blossom capsule comes to life in an atmosphere both vibrant and poetic.
A vision of free and joyful fashion
With Blossom, AMI offers a light-hearted yet conscious reading of spring: that of a free, inclusive and joyful fashion that embraces nature without ever giving up on style.
Ephemeral like the season it celebrates, this capsule reaffirms the house’s commitment to the right detail and elegant naturalness. Blossom is more than just a collection: it’s a textile renaissance, an invitation to welcome the light, softness and energy of fine days.
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