Lorde Summer 2025: the introspective summer Gen Z has been waiting for?
Brat Summer is dead. Long live Lorde Summer. As her new album approaches, Lorde is imposing a radically different style.
A summer of introspection
Lorde hadn’t released anything for four years. But with “Virgin”, her new album due for release on June 27, 2025, the New Zealand singer is back with a vengeance. More than just an album, it launches a veritable summer aesthetic, combining stylistic detachment, emotional depth and a rejection of feminine stereotypes. Gen Z, always eager for a seasonal “rebrand”, has already adopted her: after Hot Girl Summer and Brat Summer, now it’s Lorde Summer.
The torch was even passed on stage. At her Coachella concert, Charli XCX symbolically put an end to her Brat Summer, making way for another kind of summer. And among the successors evoked on screen, it’s Lorde who takes center stage… at length.
Anti-perfection aesthetics
The style of Lorde Summer, unveiled on April 9 on TikTok, blends casual normcore, masculine accents and a rejection of “clean girl” codes. In her “What Was That” video, the singer sports a white shirt, iridescent bikini, raw denim jeans, metal chain and scotch-taped boots. No make-up, no retouching. Unlike provocative mini tops or Barbie silhouettes, Lorde Summer opts for the raw truth of reality, with no overplayed effort.
Inhabited fashion, a generational manifesto
More than a look, Lorde Summer embodies a state of mind. That of a generation that questions its reflections, prefers books to likes (Sylvia Plath rather than Pinterest) and finds light not in UV, but in introspection. With 35 million views for her first TikTok linked to the album, success is already here.
Lorde redefines summer style not as a costume to be put on, but as a quest for identity. What if, in 2025, being stylish simply meant being yourself?
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