Floral show transforms Avenue Montaigne into a luxury garden
When Paris’s top luxury brands join forces to create an imaginary garden on Avenue Montaigne, the asphalt becomes poetry.
A unique floral event in the heart of the Golden Triangle
From May 22 to 25, 2025, Avenue Montaigne and Rue François Ier will be transformed into a spectacular floral promenade for Blooming, the Montaigne Flower Show. Conceived by the Comité Montaigne, this first edition is directly inspired by London’s famous Chelsea Flower Show, transposed here to the ultra-luxurious setting of Paris 8e.
The event takes the form of an open-air art installation, with over 50 giant silk flowers, designed by scenographer Monsieur Flower, and a dozen immersive photobooths. A visual and sensory scenography designed to inspire wonder… and instagrammability.
Luxury on stage: a drive to store operation with a difference
Beyond the fairytale aspect, the operation reveals a clear strategy: to attract traffic to the stores, particularly in the run-up to Mother’s Day. In a district that is home to some of the most prestigious names – Dior, Chanel, Gucci, Louis Vuitton, Saint Laurent, Loewe – the event acts as a lever of commercial visibility as well as a cultural affirmation.
Each partner House is invited to decorate its windows with exclusive floral arrangements, reflecting its own world and artistic sensibility. It’s a way of showcasing thecreative DNA of these brands, while offering an immersive experience to their local and international clientele.
A new stage in the Comité Montaigne’s events strategy
With Blooming, the Comité Montaigne confirms its commitment to transforming the district into a lively destination, combining art, luxury and conviviality. This floral show joins other activities such as La Promenade pour un Objet d’Exception and Les Vendanges de Montaigne, featuring tastings, DJ sets and exclusive events.
Not to be missed
From May 22 to 25, whether you’re a fan of haute couture or just a stroller, a stroll along Avenue Montaigne will offer you a unique floral interlude. An open-air luxury garden, to be experienced as much as admired.
Also read: Mother’s Day: why not take her to Galeries Lafayette for a weekend like no other?
