When Patrick Dempsey styles TAG Heuer Eyewear

Between racing circuits and precision design, Patrick Dempsey imposes his vision of luxury with TAG Heuer.

A collaboration that lasts… and grows stronger

Since 2014, Patrick Dempsey has been more than just an ambassador for TAG Heuer. He has become one of its most iconic faces, like Steve McQueen before him. In 2025, this complicity reaches a new milestone: the American actor officially becomes the face of TAG Heuer Eyewear, the Swiss company’s high-end eyewear line.

This new campaign is not an isolated initiative, but the natural extension of a partnership based on shared values: a taste for performance, a love of detail and sporting elegance. All of which Patrick Dempsey embodies, whether through his roles or his commitment to motorsport.

A lifestyle between Hollywood and the 24 Hours of Le Mans

Few muses can boast such dual legitimacy: acclaimed actor in Grey’s Anatomy, committed racetrack driver. Patrick Dempsey notably made his mark by becoming a finalist in the 2015 24 Hours of Le Mans (2nd in the GTE Am category), before being honored with the Spirit of Le Mans award in 2019. These feats of arms resonate with the very DNA of TAG Heuer.

This deep connection with the automotive world makes him a credible and inspiring intermediary for a brand whose every creation blends technology, style and endurance.

TAG Heuer Eyewear: when eyewear becomes the art of movement

The new TAG Heuer eyewear collection, designed in partnership with Thélios (a LVMH Group eyewear manufacturer), reflects this rare alchemy of pure design and extreme functionality. Designed for those who live at 200 an hour, it is aimed at a demanding clientele, for whom accessories are an extension of lifestyle.

An image that rolls with precision

By becoming the face of TAG Heuer Eyewear, Patrick Dempsey adds a new dimension to his role as ambassador. He doesn’t represent the brand, he embodies it. A perfect balance between discreet refinement and competitive spirit.

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