A ring that can be worn… and breathed in
What if jewelry could slow down time? That’s the (successful) gamble of Belgian label Wouters & Hendrix, which this spring collaborated with model Hannelore Knuts to launch an object halfway between jewelry and meditation: a scented ring, christened L’Issence.
A sensory capsule born in Antwerp
Antwerp-based Wouters & Hendrix has been astonishing people with its surreal, handcrafted creations since 1984. With this new ring, they’ve taken the olfactory and goldsmithing worlds to a new level. The concept? To create a jewel that doesn’t just shine, but invites you to breathe, to slow down, to feel. In short: an anchor in the hollow of your finger.
For Hannelore Knuts, who became a mindfulness teacher after an impressive career (from Prada to Versace), this project is an extension of her life philosophy: live each moment with awareness.
L’Issence: when jewelry becomes ritual
Available in a limited edition, the L’Issence ring comes in two versions: gold-plated, with Pierre de Soleil and cordierite, or silver-plated, with labradorite and cordierite .
But the heart of the innovation lies in a discreet mechanism containing a blend of essential oils developed with Bioflore. The composition – neroli, rhododendron, ylang-ylang – diffuses a calming, enveloping scent, designed to accompany breathing and invite presence.
A jewel that soothes as much as it dresses. The technical challenge was an ambitious one, as Katrin Wouters points out: “How on earth do you design a scented ring?” A challenge brilliantly met.
A campaign of watercolors and floral collages
To accompany it, the visual campaign designed by Viviane Sassen features Hannelore Knuts in a dreamlike composition of pastel flowers and blurred outlines. A soft, almost meditative aesthetic, in the image of the project.
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