Sephora is preparing a surprise return to Paris… but where?
Sephora’s most immersive beauty event of the year returns to Paris. But be warned: this 2025 edition promises some big surprises.
SEPHORiA Paris 2025: an eagerly awaited third edition
After conquering Paris in 2023 and confirming its success in 2024 on the Left Bank, SEPHORiA is set to make a comeback next autumn. The Sephora event, a subsidiary of the LVMH group, is now a fixture on the European beauty calendar. Scheduled for early October 2025, it is set to attract thousands of visitors once again. In previous years, almost 4,000 people attended.
An interactive, exclusive and still mysterious format
Heralded as an “even more immersive adventure”, this 2025 edition retains the pillars that have forged the concept’s reputation: exclusive animations, personalized consultations, workshops, masterclasses and plenty of goodies. Content will also be broadcast live or replayed on the Sephora website.
But beyond these classics, the brand promises a new scenography and an ever more cutting-edge selection of partner brands. In 2024, these included Charlotte Tilbury, Too Faced, Byoma and Drunk Elephant. We can therefore expect an even more ambitious program this year.
An undisclosed location
The Maison de la Mutualité hosted the event in 2024, while the 2023 edition was held on rue de Rivoli. This time, Sephora is maintaining the mystery surrounding the venue. A communication strategy that is already fuelling speculation on Instagram and TikTok, where fans are trying to guess the next address.
Registration is not yet open – but a pre-registration system via the official website may be announced in the coming weeks.
Why you won’t want to miss this edition
SEPHORiA isn’t just a show: it’s an experience. By combining exclusivity, technology and accessibility (the event is open to the public by registration), Sephora succeeds in renewing the commitment of its communities.
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