Dom Pérignon celebrates creation as an eternal journey
Champagne house Dom Pérignon unveils a sensitive, artistic campaign featuring seven emblematic figures of contemporary culture. An ode to the act of creation, signed “Creation is an Eternal Journey”.
A constellation of talents to embody creation
With “Creation is an Eternal Journey“, Dom Pérignon takes a new step in its dialogue with art. This groundbreaking campaign features seven renowned creators, from diverse backgrounds but united by the same quest for meaning: Tilda Swinton, Zoë Kravitz, Anderson .Paak, Iggy Pop, Takashi Murakami, Alexander Ekman and Clare Smyth.
In a series of black-and-white portraits by Collier Schorr, and short poetic films by Camille Summers-Valli, each of us explores our intimate relationship with creation, between introspection and artistic gesture.
A sensitive, embodied vision of the creative act
Tilda Swinton describes creation as “a leap into the unknown“, a liberating letting go where one moves forward without absolute control. Zoë Kravitz sees it as a sacred offering. Anderson Paak describes a sensory dialogue with living things: “birds, trees, the wind“.
Iggy Pop’s energy is raw, visceral. Each testimonial sheds a singular light, echoing the universe of Dom Pérignon: constantly evolving, without ever betraying its essence.
Between heritage and innovation: the Dom Pérignon DNA
This campaign is part of an enduring artistic approach, already initiated by the house with mythical collaborations, from Warhol to Lagerfeld, via Jean-Michel Basquiat and Lady Gaga. It embodies the fertile dualism between heritage and experimentation, tradition and avant-garde.
The immersive exhibition, opening in London on May 16, will combine new works with prestigious archives. A space of total creation, where each champagne flute becomes a tribute to the inspired moment.
Creation as a timeless thread
With “Creation is an Eternal Journey”, Dom Pérignon raises creation to the level of philosophy. Beyond the exceptional beverage, it’s emotion, intuition and imagination that take center stage. A powerful, contemporary vision of luxury, where each bubble contains the memory of a gesture and the promise of renewal.
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