NUXE x REŸS will refresh your Mother’s Day
What if indulgence were to become the most beautiful of tributes? For Mother’s Day 2025, NUXE has teamed up with REŸS to transform its lip serum into a sorbet as tender as it is unexpected.
A sensory dessert born of a skincare serum
To celebrate mothers with originality, NUXE has teamed up with Parisian ice cream maker REŸS on a creation that combines skincare and pleasure. Inspired by the new Very Rose lip plumping serum, the eponymous sorbet offers a taste experience to match the emotions it evokes.
The recipe? A delicate blend of rose, raspberry and vanilla, conceived as an edible perfume. The result is an ultra-sensory, elegant and nuanced frozen dessert, in the image of NUXE’s iconic formulas.
An exclusive tasting in Montorgueil
On May 17 and 18, from 2pm to 6pm, a Very Rose ice-cream cart will be set up in front of Maison NUXE, rue Montorgueil, for the general public to discover this creation. A 100% winning wheel will give everyone a chance to win a NUXE sorbet or skincare product (while stocks last).
A playful and refined way to approach cosmetics from a new angle: that of artisanal gourmandise.
A format to share… and a free treatment
For those who like it best, a large format (4 to 6 portions) of the Very Rose sorbet will be available for pre-order on the REŸS website at €48, with pick-up in store on May 24 and 25. Sweet bonus: a discovery-size Huile Prodigieuse® will be offered upon collection (while stocks last).
In-store attentions for a mother-daughter moment
Until May 25, Maison NUXE will also be offering exclusive offers and a personalized surprise for every purchase made with your mother. A unique opportunity to combine beauty, sharing and emotion in a single setting.
A party full of freshness and poetry
Between cosmetic luxury and frosty pleasure, NUXE and REŸS offer a unique sensory tribute to mothers. Discover it now, before the magic melts away…
Also read: Summer 2025 will be icy (and stylish) thanks to Café Kitsuné and Folderol
