Lacoste invests in the prestigious Shangri-La Paris for summer
A crocodile at Bonaparte: the Parisian summer takes a turn that’s as stylish as it is unexpected. Since April 30, 2025, Lacoste has been working exclusively with the Shangri-La Paris, the iconic luxury hotel on Avenue d’Iéna. This partnership has given rise to a unique summer experience, called Summer by Lacoste, where sport-chic elegance meets French art de vivre. The initiative will run until October, with two distinct spaces designed to appeal to aesthetes of style, taste and design.
When gastronomy and fashion play mixed doubles
Set in the gardens of the Shangri-La Paris, Summer by Lacoste is a daring gastronomic escape. Designed by the palace’s chefs, the menu is inspired by the Lacoste universe: cocktails, dishes and desserts reflect a graphic and contemporary refinement, in a bold nod to the heritage of the brand founded by René Lacoste.
Far from a simple marketing ploy, this immersive experience combines culinary creativity and stylistic references. The result? A gourmet break that stretches from lunch to dinner, every day of the week, in a green setting where light plays with materials.
Pavillon Lacoste: a timeless urban break
Directly accessible from the Avenue d’Iéna, the Pavillon Lacoste is the new outdoor spot of the summer. Conceived as a contemporary reinterpretation of the Parisian kiosks, this copper pavilion reflects the nuances of clay, so dear to tennis and to the brand’s DNA. A design conceived to capture the light and extend the experience right through to the packaging.
What’s on offer? A haute-couture version of street food: crocodile-embossed waffles, artisanal ice creams with a twist, to take with you as you stroll through the neighborhood or settle in on the spot. A rendez-vous open to all, from curious strollers to initiated visitors.
Lacoste, an intergenerational icon in the heart of the 16th arrondissement
By moving into the former mansion of Prince Roland Bonaparte, Lacoste revisits its sporting heritage in a setting steeped in history. A subtle dialogue between heritage and modernity, reflecting a brand in perpetual evolution.
Present in 98 countries with over 1100 boutiques, Lacoste continues to expand its lifestyle universe, between timeless creation and collective emotion. This collaboration with the Shangri-La Paris is in line with the brand’s philosophy of combining aesthetics, comfort and conviviality.
Don’t miss this summer in Paris
In 2025, the real surprise isn’t to be found on the main tourist avenues, but in the heart of a palace that opens its gardens to a stylized crocodile. Summer by Lacoste is much more than a branding operation: it’s an invitation to rediscover Paris, in a sporty chic and refined version.
Also read: NUXE x REŸS will refresh your Mother’s Day
