The secret pop-up store all Paris will want to visit
A sensory experience hidden away in the Marais. And it’s not just a boutique. To celebrate its 10th anniversary, La Rosée is opening its very first pop-up store in Paris, from May 15 to June 8, 2025. Located at 97 rue de Turenne, in the heart of the Marais district, the natural skincare brand is offering a total immersion in its sunny, joyful universe… punctuated by well-kept surprises.
An ephemeral boutique designed as a cocoon
From the moment you enter, the space is a celebration of intimacy and the senses. The aim? Create a bond, offer personalized moments, and rediscover the brand’s cult products, renowned for their addictive textures and natural efficacy.
On the program: customized skin diagnostics, beauty advice, exclusive gift sets, limited-edition accessories and numerous gifts designed to extend the experience at home. But this pop-up doesn’t stop there…
Programming designed for the community
Every week, the La Rosée pop-up is transformed into a veritable living space. Visitors can attend workshops, take part in talks on female entrepreneurship or the ecological transition, or simply enjoy a hand massage every Tuesday from 11am to 7pm.
At the weekend, it’s time to celebrate with the 100% winning wheel, a sunny moment when every visitor leaves with a gift. All events are free with registration, reinforcing the idea of accessible, sincere and generous luxury.
Café La Rosée: a well-kept surprise
The highlight of the show? A secret speakeasy-style room hidden away in the space: the Café La Rosée. Conceived as a gentle bubble, this confidential area offers a sensory break out of time. An address to be discovered discreetly, but not to be missed.
A brand celebrating its 10th anniversary in style (and commitment)
This pop-up is as much a celebration of beauty as it is of the La Rosée community. An ephemeral event that leaves a lasting impression.
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