The women’s rally where Alfa Romeo writes a new legend
Alfa Romeo invites itself where elegance meets performance: at the heart of the Rallye des Princesses 2025. From May 17 to 22, 2025, the famous Italian brand is renewing its commitment to the Richard Mille Rallye des Princesses, an all-female motoring odyssey between Paris and Saint-Tropez. An event that combines mechanical passion, French art de vivre and discreet yet powerful empowerment.
A reinvented icon for an extraordinary event
The symbol of this partnership: the extraordinary Alfa Romeo 33 Stradale, presented in 2023. A true tribute to the original 1967 version, this ultra-limited edition (only 33 produced) combines sculptural design, raw power and exceptional craftsmanship. Its presence on Place Vendôme, as a prelude to the start of the show, is not insignificant: it celebrates both Alfa Romeo’s centenary history and the place of women in the automotive world.
Alongside him, several of the brand’s contemporary models will take part in the 1,700 km rally: Junior, Tonale, Giulia, Stelvio… The cast is as coherent as it is inspired.
A rally, a message
More than a competition, the Rallye des Princesses is a statement. 80 female crews from all over the world will cross France, from Dijon to Annecy, to the mythical finish in Saint-Tropez. The outfits, the cars, the causes worn… everything becomes a symbolic language, between aesthetic celebration and message of inclusion.
Alfa Romeo: emotion behind the wheel
With 115 years of history behind it, Alfa Romeo continues to thrill purists. Its director, Alain Descat, sums up the intention perfectly: “We support an initiative that values the beauty of the automotive gesture and the creative energy of passionate women.”
Throughout the week, the brand will be offering exclusive experiences on the course, reminding us that luxury, at Alfa Romeo, rhymes with controlled emotion and driving pleasure.
Why you’ll hear about it
It’s not just a rally. It’s a manifesto. A suspended moment when women’s passion for the automobile takes to the road again, without filter or folklore.
Read also: What no one tells you about the AMI Paris Grand Prix at Cannes
