What no one tells you about the AMI Paris Grand Prix at Cannes
Between sunshine, cinema and confidences, AMI Paris has chosen discretion to make its mark at Cannes. While most fashion houses favor grandiose appearances on the red carpet, AMI has chosen a different path: more intimate, more embodied. On the sidelines of the Cannes 2025 Festival, Alexandre Mattiussi and his team organized a lunch that was off the media radar, but rich in meaning and influence.
A lunch that speaks volumes
It was at Fred L’Ecailler – a discreet but renowned Cannes institution – that AMI gathered its guests to present its now emblematic Grand Prix AMI Paris. The award, part of La Semaine de la Critique, supports young voices in contemporary cinema. Behind the apparent elegance of the event lies a clear message: AMI is not just looking to shine, but to be part of a sincere cultural commitment.
A carefully selected cast of guests
Leïla Bekhti, Stéphane Bak, Clotilde Courau and Hunter Doohan were among the invited faces, bringing their aura to a luncheon where the artistic took precedence over the spectacular. Daniel Kaluuya, president of the 2025 jury, was also present, underlining the international dimension of this suspended moment.
This choice of format – far from photocalls and flashbulbs – reflects a more subtle strategy: that of a French brand aware of its times, ready to take the opposite tack from overly flashy luxury.
AMI Paris: more than a brand, a talent spotlight
By joining forces with La Semaine de la Critique, AMI is affirming its role as a cultural patron. It’s not just a publicity stunt, but a long-term commitment. Alexandre Mattiussi, alongside Nicolas Santi-Weil, embodies this desire to build bridges between fashion and cinema, style and substance.
AMI Paris, a company to watch (very closely)
AMI plays an original card at Cannes. If you thought you knew everything there was to know about the Festival, think again. This confidential lunch could well become the most coveted event on the Croisette.
Also read: Indie Beach x James Perse: the chic Tropezian alliance
