The not-to-be-missed Prada beauty event in Paris
A garden, sun, fragrances… and the discreet charm of a lipstick. On May 24 and 25, 2025, Prada Beauty takes over the Square du Palais Galliera to celebrate the arrival of summer and Mother’s Day with an event as elegant as it is immersive: the Prada Picnic. In a country setting inspired by the house’s iconic gingham, this free event promises a sensory escapade into the heart of the house’s make-up and fragrance universe.
An open-air beauty experience
Conceived as a stylish interlude, the Prada Picnic invites the public to discover the brand’s latest innovations through a number of experiences:
- Make-up flash with the latest make-up innovations: Prada Light, Pradascope, Reveal, Reset, Dimensions and other Monochrome reds.
- Ice cream tasting in a garden party atmosphere, where gourmet delights mingle with refinement.
- Immersive photo-call to capture the moment in style, in a setting as graphic as it is Instagrammable.
And because the brand takes care of every detail, every visitor will leave with miniature Prada Beauty perfumes and charms, to prolong the experience at home.
Paradox, Infusions and Pradascope: Prada’s star trilogy
The event will be an opportunity to rediscover Prada Beauty‘s flagship ranges, including Paradoxe perfume and olfactory infusions, as well as new make-up products that redefine textures, shades and light: Glow Lipcolor, Pradalines, and the already cult Pradascope mascara.
Free access and confidential atmosphere
Admission is free, from 11am to 7pm, but priority access is available via registration on the official platform. A way to enjoy the experience in a more exclusive atmosphere.
An event that combines chic, care and celebration
Part secret garden, part sensory show, the Prada Picnic is the springtime beauty rendez-vous in Paris.
Also read: NUXE x REŸS will refresh your Mother’s Day
