A solar-powered Tiffany watch that’s sure to cause a stir…

Tiffany & Co brings light into its jewelry. The American house revisited by Jean Schlumberger in the 50s returns with a creation that combines craftsmanship, memory and solar energy. A discreet but decisive step towards sustainable watchmaking.

When tradition inspires technology

The Rope model, originally developed as a jewelry line, is here transformed into a watch. But not just any watch: two sizes (27 mm and 33 mm), up to 39 diamonds and a black lacquered or pearly white dial powered by the sun. The emblematic twisted motif – inspired by the braided cords observed by Jean Schlumberger in the family workshop in Alsace – now adorns the bezel and even the hands. A touch of elegance that the company founded in 1837 combines with cutting-edge Swiss technology.

The unexpected alliance between New York and Watch Valley

The real novelty lies in the heart of this watch. Tiffany & Co entrusted its development to La Joux-Perret, a manufacture located in La Chaux-de-Fonds, the Swiss bastion of watchmaking. The result? A miniaturized solar movement, concealed beneath a semi-translucent dial. Simply put: 2 minutes of light are enough to recharge the watch for 24 hours, and 8 months of autonomy are announced once the charge is complete. A discreet but powerful message in a world still dominated by disposable mechanical or quartz movements.

Tiffany, responsible luxury or prestige strategy?

Is this piece an ecological revolution or simply a range extension? Tiffany, now owned by LVMH, is nurturing its image while at the same time adopting a virtuous approach. By using archival documents to revisit its heritage, Tiffany avoids the pitfall of gimmickry. A heritage wink that will speak to lovers of fine jewelry.

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