Balenciaga x Lamborghini: luxury goes full speed ahead
What if fashion took its inspiration from the racetrack to boost its allure? That’s the challenge facing Balenciaga, which is unveiling a brand-new capsule collection in partnership with carmaker Lamborghini. It’s an unexpected marriage, but one that’s wildly coherent.
When haute couture meets speed
On Balenciaga’s networks, the videos set the tone: a Lamborghini Revuelto cuts through the asphalt to reach the brand’s flagships. A literal way of illustrating the drive-to-store concept and linking performance, desire and movement.
The recently unveiled Fall 25 capsule includes ready-to-wear, accessories, jewelry and exclusive versions of iconic bags such as Rodeo, Hourglass, Explorer and Carrie, all redesigned in the colors of the legendary Italian brand.
Art, technology and the gamification of luxury
In addition to its products, Balenciaga is orchestrating a series ofworldwide activations. These include customized sports cars parked in front of flagship stores (notably on Avenue Montaigne in Paris), works by artist Yngve Holen exhibited as part of the Balenciaga Art in Stores project, and immersive experiences offered via the Apple Vision Pro headset.
The result is scripted content around the Lamborghini Temerario model, and even a driving simulator for visitors to the flagship on Rue Saint-Honoré. Here, luxury becomes a playground, at the crossroads of the real and the virtual.
A strategic alliance against a backdrop of recovery
At a time when the Kering Group is seeking to relaunch its brands and attract new audiences, this collaboration with Lamborghini comes at just the right time. The fast-growing manufacturer has exceeded 3 billion euros in sales, boosted by a well-oiled diversification strategy.
Things to remember
The Balenciaga | Automobili Lamborghini collaboration goes beyond the simple product to become an immersive, multi-sensory experience. An ambitious vision of luxury, blending fashion, mobility and modernity.
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