Thomas Lélu transforms the BIC 4 Couleurs and makes it ultra-desirable
What if the most iconic of pens became a pop manifesto? With its new collaboration, BIC invites artist Thomas Lélu to mischievously hijack the legendary 4 Couleurs. The result? A collector’s collection combining satire, design and pop culture.
Thomas Lélu: from gallery wall to ballpoint pen
Author, visual artist and punchline maker, Thomas Lélu is one of those people you recognize without necessarily knowing it. His ironic phrases, often viral on Instagram, play on words, double meanings and the tensions of our times. With this collection of 5 BIC 4 Color pens, he puts his art in everyone’s pocket.
Each model bears one of his cult phrases, in a simple yet striking typography. Halfway between an everyday object and an author’s manifesto, these pens become vehicles of gentle irony, accomplices in writing as well as in posture.
BIC 4 Couleurs: the cult object revisited
An icon in school kits and offices the world over, the BIC 4 Couleurs has nothing left to prove. Except perhaps that it can also become a limited-edition art object. This collaboration demonstrates that utilitarian design can flirt with contemporary art, without losing accessibility.
Available exclusively from bic.com for €15.99, the boxed set is aimed at collectors as well as fans of pretty phrases to slip into their daily lives.
When marketing meets gritty poetry
By integrating contemporary creation into its DNA, BIC confirms its desire to go beyond simple use. This initiative is part of a wider strategy of iconic brands opening up to art, like Diptyque, Swatch or Absolut.
Thomas Lélu x BIC is proof that the act of writing can also become an artistic act. And that sometimes, four colors are enough to say it all.
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