Augustinus Bader sets up shop at the Hermitage spa in La Baule

Why does a pioneering regenerative cosmetics brand like Augustinus Bader locate its products in a seaside resort far from the hustle and bustle of capital cities? There’s nothing accidental about this decision.

A strategy based on purity

Rather than capitalize on the excitement of a high-profile launch, Augustinus Bader chose a century-old palace, the Hermitage La Baule, to anchor its new spa protocol. A thoughtful choice, aligned with a vision of luxury that is quieter, more focused, and above all, more sustainable.

Far from being an ephemeral trend, La Baule has become the setting for a strategic repositioning: that of expert care, reserved for a demanding clientele, sensitive to effectiveness rather than pomp and circumstance.

Augustinus Bader, science in the service of care

Augustinus Bader skincare products are distinguished by their signature formula: TFC8®, a patented complex that stimulates natural cell repair mechanisms. No marketing hype here, but a real technical commitment. The result: skin care with no flashy effects, but with visible long-term benefits.

The menu at L’Hermitage is short, sharp and priced to match its promise:

• Radiance treatment – €280 / 75 min: a customized protocol with hydrogel mask.
• Soin Longévité – €350 / 90 min: triple cleansing, lifting massage and marine active ingredients.
• Regenerating Body Care – 290 € / 90 min: deep exfoliation and circulatory massage.
• Eye Contour Care (complementary) – €75: targeted, fast, and particularly appreciated after a flight or sleepless night.

Special mention to the Jet Lag treatment – €185 / 60 min: to restore radiance to exhausted skin. This treatment is an express rejuvenation cure for a face in distress. It alternates between different textures, numerous gestures (including kobido techniques) and hot and cold sensations.

An ultra-selective setting

The spa has just four cabins, all elegant and deliberately sober. There are no frills here: luxury is expressed through silence, meticulous (and adorable) service and quality protocol. It’s a conscious choice by the Barrière group, which continues to reposition its establishments as contemporary retreats, far removed from the clichés of flashy luxury.

Here, the view of the Atlantic acts as a natural extension of the treatment. The overall experience reflects a mutation of the high-end: more introspective, more rational, but just as exclusive.

What to do now

Places are scarce and treatments are already in demand. If you’re planning a getaway to La Baule or looking for a new skincare protocol based on real results, now’s probably the time to act. After the treatment, we’re willing to bet you’ll treat yourself to the entire Augustinus Bader range.

Also read: This secret vanity from the Paris Select Book editors will change your routine.